netrashetty
Netra Shetty
Kurzweil Educational Systems, Inc. is an American based company that specializes in providing reading and writing software to assist people who are blind or partially sighted, or who have learning disabilities, such as dyslexia and Attention Deficit Disorder. Founded in 1996, the company has pioneered the development of computerized assistive technology, and achieved worldwide recognition for its work. Kurzweil Educational Systems has also won several excellence awards within its industry. Its headquarters are based in Bedford, Massachusetts.
The company supplies two principal software products to its customers - Kurzweil 1000 and Kurzweil 3000. Kurzweil 1000 is a package which enables a visually impaired user to gain access to both electronic and printed material by speaking aloud text which has been scanned or copied; while Kurzweil 3000 is a tiered assistive reading, writing and learning medium aimed at students with learning disabilities or other disabilities that make reading or writing difficult.
Though the company was formed in 1996, text to speech software is actually something that dates back to the 1970s, when Dr Raymond Kurzweil developed his first Kurzweil Reading Machine, a device which could scan and speak text.
In 2005, Kurzweil Educational Systems was acquired by Cambium Learning Technologies. Cambium owns a number of other similarly related companies.
Home Marketing Research News Latest Market Research Findings Social Media Still Faces Challenges
Social Media Still Faces Challenges
Written by Advertising & Marketing
A Nielsen study has found that while close to 80% of marketers and advertising are using social media, it still has major hurdles to overcome, including measurement.
Currently 80% of participants to the survey, carried out between January and February this year, use social networking sites, however this is expected to fall to 77% in the upcoming year as they look into other options.
Many are looking into discussion forums with interest jumping up to 60% from 44%. Video has also captured peoples interest with 55% saying they plan to use it.
The Nielsen data shows many use it as a tool to connect with customers (79%), whereas others use it to build and maintain a community (66%).
Many feel that social media is a great way to keep up with the latest trend (63%) and build awareness (58%).
Facebook is the dominant social media tool with YouTube a preferred tool for creating "viral buzz".
Marketers are using different methods in order to measure the success of social media efforts. The most popular means of measure is the number of responses/comments (67%), the number of fans and website traffic (63%).
However social media faces many challenges before it is fully incorporated into a sound business strategy.
A majority (58%) raised concerns on the lack of measurable ROI, while others reported a lack of resources/time (53%) and lack of knowledge/expertise (46%).
A full quarter were concerned about social medias unproven success thus far.
RESEARCH APPROACH
Accordingly, snacking behavior provides fertile ground for examining situational influence in another culture to determine whether situational analysis is useful beyond the HK market. The study method utilizes regression procedure to characterize each snack product in terms of its suitability for every situational factor. Then, research on HK snacking from a consumer behavior perspective is relatively scarce. Researchers have focused on consumer demand or descriptive analyses of consumer spending patterns. Several studies show that consumers spend more on packaged snack foods and less on fresh food (1994). Promotions contributing to the shift in consumption tout confectionary snack food products and salty snacks as healthy, nutritious and high-energy alternatives to other healthy types of snack food.
Since, the manufacturers of the product does not know if the certain crisp snacks which are based in United Kingdom will have positive impact in Hong Kong and be successful within their market, it is just appropriate for the crisp snacks manufacturers to undergo research investigation and find out assumptions pointing towards global market communication of the product, and be able to look further on such management within brand value and its identity respectively. The research approach proper for the market research is basically to gather first hand as well as secondary information through such techniques such as case study and its useful analysis, the case pointing towards the determination of characteristics of the Hong Kong consumers in terms of appreciating certain crisp and snack food product, probably the survey questionnaire is essential for the study particularly, The Consumer Satisfaction Survey, as it will help assess as to what specific crisp and snack items are to be accepted by the Hong Kong consumers. Aside, there can be the utilization of effective entry strategies such as considering the related market in lieu to location of business, and mostly, knowing the reality that competition is tough in the HK markets in such goods and services. The manufacturers need to identify areas in which it outshines competitors and take advantage of those strengths. The key principle will depend in selecting appropriate brand communication measures and its process hat can contribute to the HK society as a whole rather than benefiting within a single area and or service units.
The company supplies two principal software products to its customers - Kurzweil 1000 and Kurzweil 3000. Kurzweil 1000 is a package which enables a visually impaired user to gain access to both electronic and printed material by speaking aloud text which has been scanned or copied; while Kurzweil 3000 is a tiered assistive reading, writing and learning medium aimed at students with learning disabilities or other disabilities that make reading or writing difficult.
Though the company was formed in 1996, text to speech software is actually something that dates back to the 1970s, when Dr Raymond Kurzweil developed his first Kurzweil Reading Machine, a device which could scan and speak text.
In 2005, Kurzweil Educational Systems was acquired by Cambium Learning Technologies. Cambium owns a number of other similarly related companies.
Home Marketing Research News Latest Market Research Findings Social Media Still Faces Challenges
Social Media Still Faces Challenges
Written by Advertising & Marketing
A Nielsen study has found that while close to 80% of marketers and advertising are using social media, it still has major hurdles to overcome, including measurement.
Currently 80% of participants to the survey, carried out between January and February this year, use social networking sites, however this is expected to fall to 77% in the upcoming year as they look into other options.
Many are looking into discussion forums with interest jumping up to 60% from 44%. Video has also captured peoples interest with 55% saying they plan to use it.
The Nielsen data shows many use it as a tool to connect with customers (79%), whereas others use it to build and maintain a community (66%).
Many feel that social media is a great way to keep up with the latest trend (63%) and build awareness (58%).
Facebook is the dominant social media tool with YouTube a preferred tool for creating "viral buzz".
Marketers are using different methods in order to measure the success of social media efforts. The most popular means of measure is the number of responses/comments (67%), the number of fans and website traffic (63%).
However social media faces many challenges before it is fully incorporated into a sound business strategy.
A majority (58%) raised concerns on the lack of measurable ROI, while others reported a lack of resources/time (53%) and lack of knowledge/expertise (46%).
A full quarter were concerned about social medias unproven success thus far.
RESEARCH APPROACH
Accordingly, snacking behavior provides fertile ground for examining situational influence in another culture to determine whether situational analysis is useful beyond the HK market. The study method utilizes regression procedure to characterize each snack product in terms of its suitability for every situational factor. Then, research on HK snacking from a consumer behavior perspective is relatively scarce. Researchers have focused on consumer demand or descriptive analyses of consumer spending patterns. Several studies show that consumers spend more on packaged snack foods and less on fresh food (1994). Promotions contributing to the shift in consumption tout confectionary snack food products and salty snacks as healthy, nutritious and high-energy alternatives to other healthy types of snack food.
Since, the manufacturers of the product does not know if the certain crisp snacks which are based in United Kingdom will have positive impact in Hong Kong and be successful within their market, it is just appropriate for the crisp snacks manufacturers to undergo research investigation and find out assumptions pointing towards global market communication of the product, and be able to look further on such management within brand value and its identity respectively. The research approach proper for the market research is basically to gather first hand as well as secondary information through such techniques such as case study and its useful analysis, the case pointing towards the determination of characteristics of the Hong Kong consumers in terms of appreciating certain crisp and snack food product, probably the survey questionnaire is essential for the study particularly, The Consumer Satisfaction Survey, as it will help assess as to what specific crisp and snack items are to be accepted by the Hong Kong consumers. Aside, there can be the utilization of effective entry strategies such as considering the related market in lieu to location of business, and mostly, knowing the reality that competition is tough in the HK markets in such goods and services. The manufacturers need to identify areas in which it outshines competitors and take advantage of those strengths. The key principle will depend in selecting appropriate brand communication measures and its process hat can contribute to the HK society as a whole rather than benefiting within a single area and or service units.
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