netrashetty
Netra Shetty
The Home Depot or simply Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. The Home Depot operates 2,248 big-box format stores across the United States (including all 50 U.S. states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam), Canada (all ten provinces), Mexico and China.[2] (12 store chain). The Home Depot is headquartered from the Atlanta Store Support Center in Atlanta, Georgia.[3]
In terms of overall revenue reported to the U.S. Securities and Exchange Commission, The Home Depot is the largest home improvement retailer in the United States, ahead of rival Lowe's, and the fourth largest general retailer.[4] The store operates out of large warehouse style buildings averaging 105,000 ft² (9,755 m²) with megastores operating in larger facilities (the company's largest store, located in Union, New Jersey is 225,000 ft²).[5]
Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake.
A study by contextual targeting firm CONTEXTWEB of more than 1,000 ad campaigns across 18,000 publisher sites during the second half of 2010 found that ads placed on long-tail sites—those with an overall reach smaller than 1.5% of the internet population—had a significant lift in clickthrough rate compared with ads on larger web properties. Overall, long-tail sites lifted click rates by 24%.
All advertiser verticals studied showed lift when ads were placed on sites in the long tail. Alcohol ads enjoyed the highest lift, at 50%, while automotive advertisers experienced a lift of only 12%.
The site categories that provided the biggest lift in the long tail were education, technology and computing, and hobbies and games. Some site categories, including pets, home and garden, arts and entertainment, parenting and family, and automotive had a negative lift.
However, accounting for the decreased cost of placing ads on long-tail sites, even a negative lift often translates into a more efficient ad.
Not only can the long tail provide greater efficiency in clicks for advertisers’ dollar, according to the report, it is critical in providing a truly mass reach for ad campaigns. The large crop of long-tail sites frequently provides access to a large audience unduplicated by top sites in the same category, and often with similar demographics as visitors to those top sites. And according to comScore, the vast majority of time spent on the web is spent with long-tail sites, while the lion’s share of ad dollars is spent on the short tail.
Advertising on top websites is, of course, still critical, especially for major campaigns or for branding. But advertisers can use the long tail as a low-cost, efficient way to augment the reach and scale of their campaigns.
ple are greatly influenced by the news media, highlighting the ongoing ethical crisis within the organisation. As such, the recent controversies surrounding REDA is now in the forefront of debates which further hurts the image of the company. Belonging in the real estate development industry, this market research will focus on how REDA is being perceived by the people being affected by that industry. There is a need therefore to conduct a public perception audit to determine the perceptions of the Hong Kong nationals regarding the controversies.
Research design
A conclusive research design is suitable for this market research using a cross-sectional approach. Since the focus of the research is the perception of the public, it is suggested that the perceptions of the people will be studied at a particular time, and the closest time possible on the alleged occurrence of the controversies. In this way, the perceptions of the people are shaped by their knowledge of these controversies.
A survey strategy will be used and questionnaire will be developed. It is suggested that the questionnaire will have two parts: demographic and perceptions-related questions. Further, the questionnaire itself will be bilingual hence with interpretations in English and Mandarin. This was chosen since the questionnaire method can generate a large amount of data in an economical way. Ranking, close- and open-ended questions will be likely used in the questionnaire.
In terms of overall revenue reported to the U.S. Securities and Exchange Commission, The Home Depot is the largest home improvement retailer in the United States, ahead of rival Lowe's, and the fourth largest general retailer.[4] The store operates out of large warehouse style buildings averaging 105,000 ft² (9,755 m²) with megastores operating in larger facilities (the company's largest store, located in Union, New Jersey is 225,000 ft²).[5]
Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake.
A study by contextual targeting firm CONTEXTWEB of more than 1,000 ad campaigns across 18,000 publisher sites during the second half of 2010 found that ads placed on long-tail sites—those with an overall reach smaller than 1.5% of the internet population—had a significant lift in clickthrough rate compared with ads on larger web properties. Overall, long-tail sites lifted click rates by 24%.
All advertiser verticals studied showed lift when ads were placed on sites in the long tail. Alcohol ads enjoyed the highest lift, at 50%, while automotive advertisers experienced a lift of only 12%.
The site categories that provided the biggest lift in the long tail were education, technology and computing, and hobbies and games. Some site categories, including pets, home and garden, arts and entertainment, parenting and family, and automotive had a negative lift.
However, accounting for the decreased cost of placing ads on long-tail sites, even a negative lift often translates into a more efficient ad.
Not only can the long tail provide greater efficiency in clicks for advertisers’ dollar, according to the report, it is critical in providing a truly mass reach for ad campaigns. The large crop of long-tail sites frequently provides access to a large audience unduplicated by top sites in the same category, and often with similar demographics as visitors to those top sites. And according to comScore, the vast majority of time spent on the web is spent with long-tail sites, while the lion’s share of ad dollars is spent on the short tail.
Advertising on top websites is, of course, still critical, especially for major campaigns or for branding. But advertisers can use the long tail as a low-cost, efficient way to augment the reach and scale of their campaigns.
ple are greatly influenced by the news media, highlighting the ongoing ethical crisis within the organisation. As such, the recent controversies surrounding REDA is now in the forefront of debates which further hurts the image of the company. Belonging in the real estate development industry, this market research will focus on how REDA is being perceived by the people being affected by that industry. There is a need therefore to conduct a public perception audit to determine the perceptions of the Hong Kong nationals regarding the controversies.
Research design
A conclusive research design is suitable for this market research using a cross-sectional approach. Since the focus of the research is the perception of the public, it is suggested that the perceptions of the people will be studied at a particular time, and the closest time possible on the alleged occurrence of the controversies. In this way, the perceptions of the people are shaped by their knowledge of these controversies.
A survey strategy will be used and questionnaire will be developed. It is suggested that the questionnaire will have two parts: demographic and perceptions-related questions. Further, the questionnaire itself will be bilingual hence with interpretations in English and Mandarin. This was chosen since the questionnaire method can generate a large amount of data in an economical way. Ranking, close- and open-ended questions will be likely used in the questionnaire.
Last edited: