netrashetty
Netra Shetty
Hallmark Cards is a privately owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce C. Hall, Hallmark is the largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts.[1]
Major Players
European Aeronautic, Defence and Space Company (EADS) – Ottobrunn, Germany (http://www.eads.com) EADS is the largest aerospace company in Europe and the second largest worldwide. The company is active in the fields of civil and military aircraft, space technology, defense systems and services. In 2007, EADS generated revenues of EUR 39.1 billion compared to 39.4 billion in 2006. EADS group includes the commercial aircraft manufacturer, Airbus, the world’s largest helicopter supplier, Eurocopter, and the space company Astrium. The defense-related divisions include military air systems, military transport aircraft, and defense and security. EADS holds a 37.5% share in MBDA, the second largest guided manufacturer of guided missiles worldwide.
Rolls-Royce Aero Engines – Dahlewitz, Germany http://www.rolls-royce.com/deutschland) Rolls-Royce Aero Engines is the major aircraft engine manufacturer in Germany. The company designs, develops and manufactures gas turbine engines for commercial, corporate and military airplanes. In 1990, BMW and Rolls-Royce established a joint venture to produce engines for regional and corporate jets. London-based Rolls-Royce plc then took full control of the joint venture under the name Rolls-Royce Deutschland in 2000. Rolls-Royce Deutschland currently employs some 3,000 people (10,000 worldwide) generating revenues of approximately. EUR 900 million (EUR 10.6 billion worldwide), more than 50% comes from long- term maintenance contracts.
MTU Aero Engines – Munich, Germany (http://www.mtu.de/en) The second largest engine manufacturer in Germany is MTU Aero Engines. The company produces engine modules, components and complete aero engines for civil and military aircraft and provides repair and overhaul services for a large array of aircraft engines. MTU also cooperates closely with other major jet engine makers such as Pratt & Whitney, General Electric and Rolls-Royce. MTU’s revenues in 2007 improved by 6 % from EUR 2,416 million to EUR 2,575 million. Adjusted earnings grew at a rate of 24% to EUR 392.9 million.
Diehl Aerospace – Ueberlingen, Germany (http://www.diehl-aerospace.de) Diehl Aerospace is a joint venture between Diehl Foundation (51%) and Thales (49%), specializing in the area of avionics. The company was founded in 2006 as result of the merger of Diehl Avionik Systeme and Diehl Luftfahrt Elektronik. Diehl Aerospace provides a wide array of equipment and components, including display systems, flight control systems, engine power control systems, secondary power systems, processing equipment and cabin lighting. It is the largest avionics supplier in Germany and is involved in all major European aircraft programs, including Airbus and Eurofighter. As of 2007, Diehl Aerospace had about 1,200 employees and revenues of EUR 210 million.
Liebherr-Aerospace – Friedrichshafen, Germany (http://www.liebherr.com/ae) Another major supplier of equipment and components is Liebherr-Aerospace. The company manufactures flight control and actuation systems, hydraulic systems, landing gear and air management systems. Liebherr-Aerospace is closely involved in the production of flight control and air systems for the Airbus A380. In 2005, the company joined Diehl Aerospace, Thales, and Zodiac to form OEMServices, a company providing customer support for Airbus operators. Other customers include Boeing, Bombardier and Embraer. Liebherr-Aerospace has 3,500 employees.
Lufthansa Technik – Hamburg, Germany (http://www.lufthansa-technik.com) Lufthansa Technik (LHT Group) is the world’s largest provider of aircraft Maintenance, Repair and Overhaul (MRO) services with 28 operating subsidiaries and affiliates in Europe, Asia and the United States. Headquartered in Hamburg, the company’s activities range from the maintenance and overhaul of commercial aircraft, engines and components to the completion of business jets. LHT Group supports Airbus, Boeing, General Electric, Rolls-Royce and Pratt & Whitney equipment. It also performs specialized tasks, such as aircraft modifications and cockpit upgrades. Revenues in 2007 increased by 4.6% or EUR 156 million to EUR 3.571 million from EUR 3.415 million in the previous year. The number of employees grew to 18,089.
Consumers
Aircraft Manufacturers
The chief consumer of aircraft components and materials in Germany is Airbus Deutschland, headquartered in Hamburg. Airbus has seven production sites (Hamburg, Bremen, Nordenham, Stade, Varel, Buxtehude, Laupheim), all of which play a decisive role in the engineering of Airbus aircraft, including components production and final assembly. Moreover, the EADS group has around 20 manufacturing facilities in Germany where development and production in the areas of satellite systems, military fighter and transport aircraft, weapon systems and space launchers takes place. EADS procures more than 70% of the costs of a system externally, sourcing from suppliers who, in return for sharing some of the business risks can take key roles in the value chain.
Airlines
After a period of rapid consolidation, the German air travel market is served by two airlines: Deutsche Lufthansa AG (Lufthansa) and Air Berlin PLC. They are also the major aircraft buyers in Germany. Lufthansa is the largest passenger airline in Europe, the fifth largest worldwide and the second largest cargo airline worldwide. Total revenues of the Lufthansa Group amounted to EUR 22.4 billion in 2007, an increase of 13.4% over 2006 (EUR 19.8 billion). The airline carried nearly 63 million passengers in 2007. Traffic revenue increased by 14.4% to EUR 17.6 billion. On a consolidated basis, the operating profit reached EUR 1.4 billion, a profit margin of 6.2%. Lufthansa operates a fleet of 343 aircraft, including 158 Airbus and 93 Boeing aircraft. The remaining fleet consists of 55 Bombardier CRJs for domestic services and 19 Boeing MD11F cargo planes. Lufthansa’s total fleet size including subsidiaries is 529. The airline currently holds 145 orders and 30 options. As of December 2007, Lufthansa had 47,230 employees, an increase of 23% over 2006 (38,410), mainly through the consolidation of SWISS airlines. Lufthansa serves 209 destinations in 81 countries. Together with the 19 Star Alliance members and other codeshare partners, Lufthansa and SWISS serve 980 destinations in 103 countries.
Air Berlin has grown considerably through acquisitions and partnerships. In 2007, the airline took over Munich-based dba, Duesseldorf-based LTU and the Swiss airline Belair. Sales revenues climbed from EUR 1.58 billion to EUR 2.54 billion, an increase of 61%. Air Berlin operates one of the youngest fleets in Europe with 52 Airbus and 62 Boeing aircraft. The airline has ordered 60 Boeing 737-800s in 2007, which are due for delivery between 2008 and 2014. Moreover, it placed an order for 25 Boeing 787 long-haul aircraft, with an option on a further 25 planes. They are due to be delivered between 2013 and 2017.
Military
Germany’s armed forces are divided into five branches: Army (5 divisions), Navy (2 flotillas), Air Force (3 divisions), Joint Service Support Command, and the Central Medical Service. These branches are all characterized by a recent reduction in personnel and equipment (the Air Force alone has reduced its aircraft inventory from 700 to around 250). In light of these reductions, the German military has to procure select defense systems that focus less on conventional warfare and more on flexibility, maneuverability, deployability and most importantly, force protection capabilities. However, the German defense budget climbed from EUR 28.38 billion in 2007 to EUR 29.5 billion in 2008, an estimated EUR 2 billion of which will be used for aerospace projects. It is important to note that over 90% of Germany’s aerospace defense procurement spending is still going to companies within the EU and much of it is related to pan-European projects. Only 8% goes to non-European firms. While requests for tenders may be published in English, all tenders must be submitted in German. Schedules for tenders are particularly tight. Taking all these factors into consideration, it can be helpful to partner with a local company.
Major Players
European Aeronautic, Defence and Space Company (EADS) – Ottobrunn, Germany (http://www.eads.com) EADS is the largest aerospace company in Europe and the second largest worldwide. The company is active in the fields of civil and military aircraft, space technology, defense systems and services. In 2007, EADS generated revenues of EUR 39.1 billion compared to 39.4 billion in 2006. EADS group includes the commercial aircraft manufacturer, Airbus, the world’s largest helicopter supplier, Eurocopter, and the space company Astrium. The defense-related divisions include military air systems, military transport aircraft, and defense and security. EADS holds a 37.5% share in MBDA, the second largest guided manufacturer of guided missiles worldwide.
Rolls-Royce Aero Engines – Dahlewitz, Germany http://www.rolls-royce.com/deutschland) Rolls-Royce Aero Engines is the major aircraft engine manufacturer in Germany. The company designs, develops and manufactures gas turbine engines for commercial, corporate and military airplanes. In 1990, BMW and Rolls-Royce established a joint venture to produce engines for regional and corporate jets. London-based Rolls-Royce plc then took full control of the joint venture under the name Rolls-Royce Deutschland in 2000. Rolls-Royce Deutschland currently employs some 3,000 people (10,000 worldwide) generating revenues of approximately. EUR 900 million (EUR 10.6 billion worldwide), more than 50% comes from long- term maintenance contracts.
MTU Aero Engines – Munich, Germany (http://www.mtu.de/en) The second largest engine manufacturer in Germany is MTU Aero Engines. The company produces engine modules, components and complete aero engines for civil and military aircraft and provides repair and overhaul services for a large array of aircraft engines. MTU also cooperates closely with other major jet engine makers such as Pratt & Whitney, General Electric and Rolls-Royce. MTU’s revenues in 2007 improved by 6 % from EUR 2,416 million to EUR 2,575 million. Adjusted earnings grew at a rate of 24% to EUR 392.9 million.
Diehl Aerospace – Ueberlingen, Germany (http://www.diehl-aerospace.de) Diehl Aerospace is a joint venture between Diehl Foundation (51%) and Thales (49%), specializing in the area of avionics. The company was founded in 2006 as result of the merger of Diehl Avionik Systeme and Diehl Luftfahrt Elektronik. Diehl Aerospace provides a wide array of equipment and components, including display systems, flight control systems, engine power control systems, secondary power systems, processing equipment and cabin lighting. It is the largest avionics supplier in Germany and is involved in all major European aircraft programs, including Airbus and Eurofighter. As of 2007, Diehl Aerospace had about 1,200 employees and revenues of EUR 210 million.
Liebherr-Aerospace – Friedrichshafen, Germany (http://www.liebherr.com/ae) Another major supplier of equipment and components is Liebherr-Aerospace. The company manufactures flight control and actuation systems, hydraulic systems, landing gear and air management systems. Liebherr-Aerospace is closely involved in the production of flight control and air systems for the Airbus A380. In 2005, the company joined Diehl Aerospace, Thales, and Zodiac to form OEMServices, a company providing customer support for Airbus operators. Other customers include Boeing, Bombardier and Embraer. Liebherr-Aerospace has 3,500 employees.
Lufthansa Technik – Hamburg, Germany (http://www.lufthansa-technik.com) Lufthansa Technik (LHT Group) is the world’s largest provider of aircraft Maintenance, Repair and Overhaul (MRO) services with 28 operating subsidiaries and affiliates in Europe, Asia and the United States. Headquartered in Hamburg, the company’s activities range from the maintenance and overhaul of commercial aircraft, engines and components to the completion of business jets. LHT Group supports Airbus, Boeing, General Electric, Rolls-Royce and Pratt & Whitney equipment. It also performs specialized tasks, such as aircraft modifications and cockpit upgrades. Revenues in 2007 increased by 4.6% or EUR 156 million to EUR 3.571 million from EUR 3.415 million in the previous year. The number of employees grew to 18,089.
Consumers
Aircraft Manufacturers
The chief consumer of aircraft components and materials in Germany is Airbus Deutschland, headquartered in Hamburg. Airbus has seven production sites (Hamburg, Bremen, Nordenham, Stade, Varel, Buxtehude, Laupheim), all of which play a decisive role in the engineering of Airbus aircraft, including components production and final assembly. Moreover, the EADS group has around 20 manufacturing facilities in Germany where development and production in the areas of satellite systems, military fighter and transport aircraft, weapon systems and space launchers takes place. EADS procures more than 70% of the costs of a system externally, sourcing from suppliers who, in return for sharing some of the business risks can take key roles in the value chain.
Airlines
After a period of rapid consolidation, the German air travel market is served by two airlines: Deutsche Lufthansa AG (Lufthansa) and Air Berlin PLC. They are also the major aircraft buyers in Germany. Lufthansa is the largest passenger airline in Europe, the fifth largest worldwide and the second largest cargo airline worldwide. Total revenues of the Lufthansa Group amounted to EUR 22.4 billion in 2007, an increase of 13.4% over 2006 (EUR 19.8 billion). The airline carried nearly 63 million passengers in 2007. Traffic revenue increased by 14.4% to EUR 17.6 billion. On a consolidated basis, the operating profit reached EUR 1.4 billion, a profit margin of 6.2%. Lufthansa operates a fleet of 343 aircraft, including 158 Airbus and 93 Boeing aircraft. The remaining fleet consists of 55 Bombardier CRJs for domestic services and 19 Boeing MD11F cargo planes. Lufthansa’s total fleet size including subsidiaries is 529. The airline currently holds 145 orders and 30 options. As of December 2007, Lufthansa had 47,230 employees, an increase of 23% over 2006 (38,410), mainly through the consolidation of SWISS airlines. Lufthansa serves 209 destinations in 81 countries. Together with the 19 Star Alliance members and other codeshare partners, Lufthansa and SWISS serve 980 destinations in 103 countries.
Air Berlin has grown considerably through acquisitions and partnerships. In 2007, the airline took over Munich-based dba, Duesseldorf-based LTU and the Swiss airline Belair. Sales revenues climbed from EUR 1.58 billion to EUR 2.54 billion, an increase of 61%. Air Berlin operates one of the youngest fleets in Europe with 52 Airbus and 62 Boeing aircraft. The airline has ordered 60 Boeing 737-800s in 2007, which are due for delivery between 2008 and 2014. Moreover, it placed an order for 25 Boeing 787 long-haul aircraft, with an option on a further 25 planes. They are due to be delivered between 2013 and 2017.
Military
Germany’s armed forces are divided into five branches: Army (5 divisions), Navy (2 flotillas), Air Force (3 divisions), Joint Service Support Command, and the Central Medical Service. These branches are all characterized by a recent reduction in personnel and equipment (the Air Force alone has reduced its aircraft inventory from 700 to around 250). In light of these reductions, the German military has to procure select defense systems that focus less on conventional warfare and more on flexibility, maneuverability, deployability and most importantly, force protection capabilities. However, the German defense budget climbed from EUR 28.38 billion in 2007 to EUR 29.5 billion in 2008, an estimated EUR 2 billion of which will be used for aerospace projects. It is important to note that over 90% of Germany’s aerospace defense procurement spending is still going to companies within the EU and much of it is related to pan-European projects. Only 8% goes to non-European firms. While requests for tenders may be published in English, all tenders must be submitted in German. Schedules for tenders are particularly tight. Taking all these factors into consideration, it can be helpful to partner with a local company.