netrashetty
Netra Shetty
Facebook (stylized facebook) is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc.[1] As of January 2011, Facebook has more than 600 million active users.[5][6] Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the United States to help students get to know each other better. Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website.
Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes.[7] The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before opening to high school students, and, finally, to anyone aged 13 and over.
A January 2009 Compete.com study ranked Facebook as the most used social networking service by worldwide monthly active users, followed by MySpace.[8] Entertainment Weekly included the site on its end-of-the-decade "best-of" list, saying, "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?"[9] Quantcast estimates Facebook has 135.1 million monthly unique U.S. visitors in October 2010.[10] According to Social Media Today, in April 2010 an estimated 41.6% of the U.S. population had a Facebook account
The accuracy to market is concern of telecommunication firms as part of the technology driven industries. Designing products that meet customer needs, while still aiming to be first to market, is often dilemma for firms in such industries. It has been argued for some time that primary means for achieving competitive advantage is by accelerating the new product development process (Karagozoglu and Brown, 1993; Lynn et al., 1999; Page, 1993). The purpose of this research is to explore how marketing research affects market strategy and opportunity in UK telecom industry as the study will examine relationship between dissemination and use of marketing research in the telecommunications industry.
Overview of Literature Study
Langerak et al. (1999) and Millson et al. (1992) argue that creating customer value should be the focus of new product development efforts. There focus on the customer involves doing marketing research to confirm market acceptance and identify product requirements and design. Karagozoglu and Brown (1993) indicate that majority of firms involve customers in the development phases of market process as it permits the greatest leverage of customer information. The undertaking marketing research with or about customers is critical to reducing new product development marketing ways.
Why the telecommunications industry?
There is faster new product development is important to many firms, particularly those in dynamic and hostile environments (Calantone et al., 1997; Kessler and Chakrabarti, 1996). One industry, which is currently operating in such an environment, is the telecommunications industry. The signing of the Telecommunications Act which prevented local phone companies, long-distance companies, cable TV and wireless service companies from entering each other’s business, the companies are able to bundle variety of services and, more importantly, make significant progress toward building high-speed information highway, which can transmit voice and video communications by entering markets previously closed to them. How has deregulation changed the telecommunications industry? It has increased competition, as companies from different industries and different parts of the world vie for position in this diverse industry. Deregulation has led to the development of competing products and technologies in an attempt to be at the forefront when standards are established.
Telecom firms that face such highly competitive and dynamic environments are predicted to face greater pressure to bring products to market faster than those that operate in more stable and static environments (Calantone et al., 1997; Kessler and Chakrabarti, 1996). Moreover, in recent study, Ittner and Larcker (1997) suggest that more research is needed on the relationship between various marketing practices and strategic cycle in diverse technological and competitive settings. Thus, focus on UK telecommunications industry as dynamic paced industry that has seen ever-shorter product life cycles in recent years. Given these characteristics, the usage of marketing research in developing marketing strategy may prevent or reduce the need for multiple and lengthy tests of individual marketing strategy elements such as packaging, pricing, advertising, brand name. The below illustration is an example of marketing stance of EU telecommunication industry in which UK is a part respectively.
Canadians are expressing glimmers of optimism on the economy as we head into the New Year. TNS Canada’s Monthly Consumer Confidence Index showed a slight but significant gain of 2.3 points in January, beginning the year at 98.4.
Canadians also feel slightly better about the present economic situation, as well as their economic prospects for the next six months. Only the Buy Index, which measures consumers’ intent to purchase “big ticket items” showed an ever-so-slight post-holiday decline.
“Consumers are teasing us” said Norman Baillie-David, Vice President of TNS Canada and Director of the Marketing and Social Research firm’s monthly tracking study.
“Canadians haven’t been able to decide whether or not to invest their emotional capital into trusting the economy on a sustained basis. Confidence has been jumping up and down for the last six months. January’s numbers are up, but it’s too early to tell whether or not they’ll be up again as we progress into the year. Canadians are looking for some signal that will make us able to trust in the economy on a sustained basis.”
The Present Situation Index, which captures evaluations of the overall state of the current economic and employment situation, has also rebounded after a marked drop in December.
After falling 4.5 points to end the year at 89.0, the index gained 3.6 points to 92.6 in January. The Expectations Index, which measures consumers’ outlook for the economy, household income and employment in the next six months, saw a 3.2 point increase to open the year at 107.8 – the highest the index has been since May 2010; and another reason to be hopeful that the confidence is here to stay.
The Buy Index, which gauges the degree to which people think the current period is a good time to make major purchases, saw a slight decrease to open 2011, which is not uncommon in January.
“It’s also interesting to note the slight decline of 0.3 points in the Buy Index as Canadian consumers ratchet back some of their spending plans in the wake of January bills. While normally a decrease in the Buy Index would represent bad news, this slight decline – even if only temporary – at least shows that some Canadian consumers are heeding the message to watch their debt. We’ll see in February whether or not that message sticks.”
This is also borne out by the fact that Canadians say they actually spent a tad less this past holiday season, with an average of $1,008, compared to last year’s average or $1,024.
Consumer Confidence Index tracks Canadians’ attitudes about the economy each month and is part of a global study conducted by TNS in 18 countries. Three indices are produced each month to show how confidence in the economy is changing: Present Situation Index; an Expectations Index; and a Buy Index.
The Canadian fieldwork is conducted using the firm’s national bi-weekly telephone omnibus service, TNS Express Telephone. A total of 1,015 nationally representative Canadian adults were interviewed between January 10 and 13, 2011.
For a survey sample of this size, the margin of sampling error is plus or minus 3.1 percentage points, 19 times out of 20.
Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes.[7] The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before opening to high school students, and, finally, to anyone aged 13 and over.
A January 2009 Compete.com study ranked Facebook as the most used social networking service by worldwide monthly active users, followed by MySpace.[8] Entertainment Weekly included the site on its end-of-the-decade "best-of" list, saying, "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?"[9] Quantcast estimates Facebook has 135.1 million monthly unique U.S. visitors in October 2010.[10] According to Social Media Today, in April 2010 an estimated 41.6% of the U.S. population had a Facebook account
The accuracy to market is concern of telecommunication firms as part of the technology driven industries. Designing products that meet customer needs, while still aiming to be first to market, is often dilemma for firms in such industries. It has been argued for some time that primary means for achieving competitive advantage is by accelerating the new product development process (Karagozoglu and Brown, 1993; Lynn et al., 1999; Page, 1993). The purpose of this research is to explore how marketing research affects market strategy and opportunity in UK telecom industry as the study will examine relationship between dissemination and use of marketing research in the telecommunications industry.
Overview of Literature Study
Langerak et al. (1999) and Millson et al. (1992) argue that creating customer value should be the focus of new product development efforts. There focus on the customer involves doing marketing research to confirm market acceptance and identify product requirements and design. Karagozoglu and Brown (1993) indicate that majority of firms involve customers in the development phases of market process as it permits the greatest leverage of customer information. The undertaking marketing research with or about customers is critical to reducing new product development marketing ways.
Why the telecommunications industry?
There is faster new product development is important to many firms, particularly those in dynamic and hostile environments (Calantone et al., 1997; Kessler and Chakrabarti, 1996). One industry, which is currently operating in such an environment, is the telecommunications industry. The signing of the Telecommunications Act which prevented local phone companies, long-distance companies, cable TV and wireless service companies from entering each other’s business, the companies are able to bundle variety of services and, more importantly, make significant progress toward building high-speed information highway, which can transmit voice and video communications by entering markets previously closed to them. How has deregulation changed the telecommunications industry? It has increased competition, as companies from different industries and different parts of the world vie for position in this diverse industry. Deregulation has led to the development of competing products and technologies in an attempt to be at the forefront when standards are established.
Telecom firms that face such highly competitive and dynamic environments are predicted to face greater pressure to bring products to market faster than those that operate in more stable and static environments (Calantone et al., 1997; Kessler and Chakrabarti, 1996). Moreover, in recent study, Ittner and Larcker (1997) suggest that more research is needed on the relationship between various marketing practices and strategic cycle in diverse technological and competitive settings. Thus, focus on UK telecommunications industry as dynamic paced industry that has seen ever-shorter product life cycles in recent years. Given these characteristics, the usage of marketing research in developing marketing strategy may prevent or reduce the need for multiple and lengthy tests of individual marketing strategy elements such as packaging, pricing, advertising, brand name. The below illustration is an example of marketing stance of EU telecommunication industry in which UK is a part respectively.
Canadians are expressing glimmers of optimism on the economy as we head into the New Year. TNS Canada’s Monthly Consumer Confidence Index showed a slight but significant gain of 2.3 points in January, beginning the year at 98.4.
Canadians also feel slightly better about the present economic situation, as well as their economic prospects for the next six months. Only the Buy Index, which measures consumers’ intent to purchase “big ticket items” showed an ever-so-slight post-holiday decline.
“Consumers are teasing us” said Norman Baillie-David, Vice President of TNS Canada and Director of the Marketing and Social Research firm’s monthly tracking study.
“Canadians haven’t been able to decide whether or not to invest their emotional capital into trusting the economy on a sustained basis. Confidence has been jumping up and down for the last six months. January’s numbers are up, but it’s too early to tell whether or not they’ll be up again as we progress into the year. Canadians are looking for some signal that will make us able to trust in the economy on a sustained basis.”
The Present Situation Index, which captures evaluations of the overall state of the current economic and employment situation, has also rebounded after a marked drop in December.
After falling 4.5 points to end the year at 89.0, the index gained 3.6 points to 92.6 in January. The Expectations Index, which measures consumers’ outlook for the economy, household income and employment in the next six months, saw a 3.2 point increase to open the year at 107.8 – the highest the index has been since May 2010; and another reason to be hopeful that the confidence is here to stay.
The Buy Index, which gauges the degree to which people think the current period is a good time to make major purchases, saw a slight decrease to open 2011, which is not uncommon in January.
“It’s also interesting to note the slight decline of 0.3 points in the Buy Index as Canadian consumers ratchet back some of their spending plans in the wake of January bills. While normally a decrease in the Buy Index would represent bad news, this slight decline – even if only temporary – at least shows that some Canadian consumers are heeding the message to watch their debt. We’ll see in February whether or not that message sticks.”
This is also borne out by the fact that Canadians say they actually spent a tad less this past holiday season, with an average of $1,008, compared to last year’s average or $1,024.
Consumer Confidence Index tracks Canadians’ attitudes about the economy each month and is part of a global study conducted by TNS in 18 countries. Three indices are produced each month to show how confidence in the economy is changing: Present Situation Index; an Expectations Index; and a Buy Index.
The Canadian fieldwork is conducted using the firm’s national bi-weekly telephone omnibus service, TNS Express Telephone. A total of 1,015 nationally representative Canadian adults were interviewed between January 10 and 13, 2011.
For a survey sample of this size, the margin of sampling error is plus or minus 3.1 percentage points, 19 times out of 20.