netrashetty
Netra Shetty
Exelon Corporation (NYSE: EXC) is an electricity generating and distributing company headquartered in the Chase Tower in the Chicago Loop area of Chicago.[2] It was created in October, 2000 by the merger of PECO Energy Company and Unicom, of Philadelphia and Chicago respectively. Unicom owned Commonwealth Edison. Exelon has 5.4 million electricity customers and serves 485,000 natural gas customers in the Philadelphia suburbs. It is "the country's No. 2 nuclear company."[3]
In October, 2009 Exelon had full or majority ownership of 17 nuclear reactors in 10 nuclear power plants.[4]
On June 30, 2005 the Federal Energy Regulatory Commission approved the merger of Exelon and Public Service Enterprise Group Inc., a New Jersey utility. Under this merger, Exelon would have become the largest utility in the United States.[5] The two companies later broke off the agreement[6] due to pressure put on the NJ Board of Public Utilities by public interest groups, including New Jersey Citizen Action.[7] The merger sat pending in front of the NJBPU for nineteen months before Exelon concluded that they were fighting a losing battle.[6]
The research methodology and design process would involve such primary as well as secondary sources for bringing about substantial studies that are literature based and theoretically inclined for which such research methods utilized may truly serve its first hand purpose for this study. The primary sources will have to represent original thinking as the core data for the research will have to be in case studies as well as survey questionnaires equipped with suitable statistical data and its measures as it can have direct observation to the research process as undergoing research should be handed in with empirical facets and crucial points gathered by the researcher. The secondary data will then analyze and evaluate information as being found in the primary sources and creates information more accessible to the readers and the parties involved supported by journals, articles and other publication types.
Survey Questionnaire
The researcher is conducting a study on marketing opportunities and strategies useful for telecom industry upon making necessary recommendations for this study; a questionnaire is designed to gain respondents’ feedback. The information given will be treated in strictest confidence.
Thank you.
Part 1: Personal Data
Direction: Please fill up in all the necessary information about yourself. Don’t leave any item unanswered.
a. Age ______
b. Gender
Male ( ) Female ( )
c. Civil Status
Single () Married ( ) Separated ( ) Widow/Widower ( )
d. Educational Attainment
Elementary ( ) High School ( ) College ( ) Graduate ()
e. Occupation:_____________
f. Religion:____________________________
g. Number of years in the company:_____
Part 2: Determining better market segments by using appropriate market process in the UK, on a scale of 1 to 5, rate the following statements within certain perception on marketing research as the scales can be: (1=strongly disagree, 2 disagree, 3 uncertain, 4 agree, and 5 strongly agree). Please tick only 1 column.
A. Market Segmentation Issues
1. With regards to market segments, the telecom business in UK is utilising strategic protocol for securing their customers.
5 4 3 2 1
2. Segmentation channels within UK telecom ensure that lack of market segment success can be due to weak management and service of market communication.
5 4 3 2 1
3. Improving the value of telecom industry is vital to the development of information technology within its strategic core for strategic driven mechanism.
5 4 3 2 1
4. In accordance to market research and management, the realization of promotions and other business offers is utilized to ensure better market cycles.
5 4 3 2 1
5. The UK telecom industry marketing sectors created strategies that ensure sales assets and online planning for the success of market segments.
5 4 3 2 1
B. Marketing Opportunity Integration
1. Most of mobile telecom in the UK has qualified and competent personnel to implement effective strategies of marketing
5 4 3 2 1
2. The UK telecom provides effective online marketing promotions planning as related segmentation execution
5 4 3 2 1
3. Sectors of UK telecom industry have ample knowledge in market strategy and how it works effectively.
5 4 3 2 1
4. Marketing reality makes sure that UK telecom understand the importance of segments and market value for growth and success.
5 4 3 2 1
5. The market opportunities are considered ideal in terms of technology usage for customers to appreciate marketing drivers being used.
5 4 3 2 1
C. Market Effectiveness of Telecom industry
1. Marketing networks in the UK telecom design effectiveness of marketing program.
5 4 3 2 1
2. The different industries involved adopt a customer focused marketing model with respect to the implementation of strategy networks design for good customer service.
5 4 3 2 1
3. The telecom industry is handling well consumers’ complaints effectively through effective retention programs like freebies and promotional activities.
5 4 3 2 1
4. The current information on marketing approaches within UK telecom offers good market service to the customers.
In October, 2009 Exelon had full or majority ownership of 17 nuclear reactors in 10 nuclear power plants.[4]
On June 30, 2005 the Federal Energy Regulatory Commission approved the merger of Exelon and Public Service Enterprise Group Inc., a New Jersey utility. Under this merger, Exelon would have become the largest utility in the United States.[5] The two companies later broke off the agreement[6] due to pressure put on the NJ Board of Public Utilities by public interest groups, including New Jersey Citizen Action.[7] The merger sat pending in front of the NJBPU for nineteen months before Exelon concluded that they were fighting a losing battle.[6]
The research methodology and design process would involve such primary as well as secondary sources for bringing about substantial studies that are literature based and theoretically inclined for which such research methods utilized may truly serve its first hand purpose for this study. The primary sources will have to represent original thinking as the core data for the research will have to be in case studies as well as survey questionnaires equipped with suitable statistical data and its measures as it can have direct observation to the research process as undergoing research should be handed in with empirical facets and crucial points gathered by the researcher. The secondary data will then analyze and evaluate information as being found in the primary sources and creates information more accessible to the readers and the parties involved supported by journals, articles and other publication types.
Survey Questionnaire
The researcher is conducting a study on marketing opportunities and strategies useful for telecom industry upon making necessary recommendations for this study; a questionnaire is designed to gain respondents’ feedback. The information given will be treated in strictest confidence.
Thank you.
Part 1: Personal Data
Direction: Please fill up in all the necessary information about yourself. Don’t leave any item unanswered.
a. Age ______
b. Gender
Male ( ) Female ( )
c. Civil Status
Single () Married ( ) Separated ( ) Widow/Widower ( )
d. Educational Attainment
Elementary ( ) High School ( ) College ( ) Graduate ()
e. Occupation:_____________
f. Religion:____________________________
g. Number of years in the company:_____
Part 2: Determining better market segments by using appropriate market process in the UK, on a scale of 1 to 5, rate the following statements within certain perception on marketing research as the scales can be: (1=strongly disagree, 2 disagree, 3 uncertain, 4 agree, and 5 strongly agree). Please tick only 1 column.
A. Market Segmentation Issues
1. With regards to market segments, the telecom business in UK is utilising strategic protocol for securing their customers.
5 4 3 2 1
2. Segmentation channels within UK telecom ensure that lack of market segment success can be due to weak management and service of market communication.
5 4 3 2 1
3. Improving the value of telecom industry is vital to the development of information technology within its strategic core for strategic driven mechanism.
5 4 3 2 1
4. In accordance to market research and management, the realization of promotions and other business offers is utilized to ensure better market cycles.
5 4 3 2 1
5. The UK telecom industry marketing sectors created strategies that ensure sales assets and online planning for the success of market segments.
5 4 3 2 1
B. Marketing Opportunity Integration
1. Most of mobile telecom in the UK has qualified and competent personnel to implement effective strategies of marketing
5 4 3 2 1
2. The UK telecom provides effective online marketing promotions planning as related segmentation execution
5 4 3 2 1
3. Sectors of UK telecom industry have ample knowledge in market strategy and how it works effectively.
5 4 3 2 1
4. Marketing reality makes sure that UK telecom understand the importance of segments and market value for growth and success.
5 4 3 2 1
5. The market opportunities are considered ideal in terms of technology usage for customers to appreciate marketing drivers being used.
5 4 3 2 1
C. Market Effectiveness of Telecom industry
1. Marketing networks in the UK telecom design effectiveness of marketing program.
5 4 3 2 1
2. The different industries involved adopt a customer focused marketing model with respect to the implementation of strategy networks design for good customer service.
5 4 3 2 1
3. The telecom industry is handling well consumers’ complaints effectively through effective retention programs like freebies and promotional activities.
5 4 3 2 1
4. The current information on marketing approaches within UK telecom offers good market service to the customers.
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