netrashetty
Netra Shetty
Esselte is privately held company headquartered in Stamford, Connecticut, USA. It is a holding company, specializing in office products. It owns several companies, including Pendaflex, Leitz, Oxford, Xyron, Rapid, and an operating company also called Esselte
The name Esselte is derived from the original thirteen graphics companies in Sweden that joined together in 1913 to form SLT (Sveriges Litografiska Tryckerier), later renamed Esselte (reflecting the pronunciation of the abbreviation).
In November 2005, Esselte sold Dymo to Newell Rubbermaid, for $730 Million USD
In December 2005, Gary J. Brooks was named President and CEO of Esselte
In March 2010, Esselte acquired Isaberg Rapid AB, Sweden. One of the world's leading companies in stapling.
In July 2010, Esselte acquired Ampad, manufacturer of branded and private label office and stationery products.
announced today the appointments of Jill Colt as Director and John Dickerson and Kevin Dobrosky as Account Executives, all within the company's Custom Marketing Research team. The three appointments are effective immediately.
Led by Fern Schapiro, the Custom Marketing Research team at InsightExpress is a group of seasoned researchers dedicated to providing industry expertise along with powerful, innovative marketing research services to a diverse range of premiere clients and brands. Founded upon time tested marketing research principles, InsightExpress' extensive portfolio of digital research solutions offers the answers clients need to move their business forward.
Jill Colt: Director
In her new role as Director, Colt will be responsible for developing the company's presence within the West Coast.
An InsightExpress veteran, Colt was originally hired by the company in May of 2004 and most recently held the title of Senior Account Executive. In this role, she was responsible for cultivating strong client relationships within the company's Financial Services practice. Colt returns to the company after two years during which time she held titles at both PerTrac Financial Solutions, a financial services software company, and WealthEngine. Colt is a graduate of Towson University and currently resides in Los Angeles, CA.
John Dickerson and Kevin Dobrosky: Account Executives
In their new roles as Account Executives, Dickerson and Dobrosky will be responsible for developing and strengthening client relationships by understanding their business issues and providing thoughtful consultation on research design.
Dickerson joins InsightExpress from Marketing Management Analytics (MMA) where he held the title of Project Manager, Client Service Analytics. There, he was responsible for project and client management, working with leading retail and financial services firms. Prior to MMA, Dickerson held positions at The NPD Group and ORC Guideline, Inc. Dickerson holds both his M.B.A and M.S from Syracuse University and his B.A. from Skidmore College. He currently resides in New Canaan, CT with his wife, Amy, and his daughter, Sarah.
Dobrosky joins InsightExpress from Infogroup/ORC (Opinion Research Corp.), where as an Account Director he worked with advertising, media and PR agencies to provide primary and secondary research services. Before joining Infogroup/ORC, Dobrosky held positions at TargetCast tcm and M. Shanken Communications, Inc., the publisher of Cigar Aficionado and Wine Spectator. Dobrosky, who currently resides in New York, NY, received his B.A. from The University of South Florida.
"I am very excited to bring John and Kevin on board, and also to welcome Jill back to InsightExpress," said Fern Schapiro, Executive Vice President, Client Service and Marketing at InsightExpress. "Each of these talented individuals brings strong client relationship management and research experience to our team, which will enable them to arm our clients with smart solutions while delivering outstanding service."
About InsightExpress
InsightExpress is a leading provider of digital marketing research solutions, specializing in the measurement of advertising and brand communications. The company's proven approaches include message evaluation, advertising effectiveness, creative development and cross-media optimization. With vast industry expertise, proprietary methodologies and an exclusive platform, InsightExpress helps agencies, media and marketers optimize marketing initiatives across online, mobile and other media. Founded in 1999, InsightExpress is headquartered in Stamford,
Furthermore, formulating effective market approaches for achieving segment in such market survey application wherein certain marketing objectives are deemed possible. (Doganis 2001) Aside, market approach in line to Porter's theory that there can be ideal strategies; UK telecom can adopt to achieve marketing advantage over others such as the following:
- Cost leadership wherein UK telecom seeks to be the lowest cost producer by selling standard, mass products
- Differentiation where telecom industry introduce unique dimension that is considered to be important to the market
- Focus that involves targeting certain segment of the market and to be adopted by the UK telecom
The name Esselte is derived from the original thirteen graphics companies in Sweden that joined together in 1913 to form SLT (Sveriges Litografiska Tryckerier), later renamed Esselte (reflecting the pronunciation of the abbreviation).
In November 2005, Esselte sold Dymo to Newell Rubbermaid, for $730 Million USD
In December 2005, Gary J. Brooks was named President and CEO of Esselte
In March 2010, Esselte acquired Isaberg Rapid AB, Sweden. One of the world's leading companies in stapling.
In July 2010, Esselte acquired Ampad, manufacturer of branded and private label office and stationery products.
announced today the appointments of Jill Colt as Director and John Dickerson and Kevin Dobrosky as Account Executives, all within the company's Custom Marketing Research team. The three appointments are effective immediately.
Led by Fern Schapiro, the Custom Marketing Research team at InsightExpress is a group of seasoned researchers dedicated to providing industry expertise along with powerful, innovative marketing research services to a diverse range of premiere clients and brands. Founded upon time tested marketing research principles, InsightExpress' extensive portfolio of digital research solutions offers the answers clients need to move their business forward.
Jill Colt: Director
In her new role as Director, Colt will be responsible for developing the company's presence within the West Coast.
An InsightExpress veteran, Colt was originally hired by the company in May of 2004 and most recently held the title of Senior Account Executive. In this role, she was responsible for cultivating strong client relationships within the company's Financial Services practice. Colt returns to the company after two years during which time she held titles at both PerTrac Financial Solutions, a financial services software company, and WealthEngine. Colt is a graduate of Towson University and currently resides in Los Angeles, CA.
John Dickerson and Kevin Dobrosky: Account Executives
In their new roles as Account Executives, Dickerson and Dobrosky will be responsible for developing and strengthening client relationships by understanding their business issues and providing thoughtful consultation on research design.
Dickerson joins InsightExpress from Marketing Management Analytics (MMA) where he held the title of Project Manager, Client Service Analytics. There, he was responsible for project and client management, working with leading retail and financial services firms. Prior to MMA, Dickerson held positions at The NPD Group and ORC Guideline, Inc. Dickerson holds both his M.B.A and M.S from Syracuse University and his B.A. from Skidmore College. He currently resides in New Canaan, CT with his wife, Amy, and his daughter, Sarah.
Dobrosky joins InsightExpress from Infogroup/ORC (Opinion Research Corp.), where as an Account Director he worked with advertising, media and PR agencies to provide primary and secondary research services. Before joining Infogroup/ORC, Dobrosky held positions at TargetCast tcm and M. Shanken Communications, Inc., the publisher of Cigar Aficionado and Wine Spectator. Dobrosky, who currently resides in New York, NY, received his B.A. from The University of South Florida.
"I am very excited to bring John and Kevin on board, and also to welcome Jill back to InsightExpress," said Fern Schapiro, Executive Vice President, Client Service and Marketing at InsightExpress. "Each of these talented individuals brings strong client relationship management and research experience to our team, which will enable them to arm our clients with smart solutions while delivering outstanding service."
About InsightExpress
InsightExpress is a leading provider of digital marketing research solutions, specializing in the measurement of advertising and brand communications. The company's proven approaches include message evaluation, advertising effectiveness, creative development and cross-media optimization. With vast industry expertise, proprietary methodologies and an exclusive platform, InsightExpress helps agencies, media and marketers optimize marketing initiatives across online, mobile and other media. Founded in 1999, InsightExpress is headquartered in Stamford,
Furthermore, formulating effective market approaches for achieving segment in such market survey application wherein certain marketing objectives are deemed possible. (Doganis 2001) Aside, market approach in line to Porter's theory that there can be ideal strategies; UK telecom can adopt to achieve marketing advantage over others such as the following:
- Cost leadership wherein UK telecom seeks to be the lowest cost producer by selling standard, mass products
- Differentiation where telecom industry introduce unique dimension that is considered to be important to the market
- Focus that involves targeting certain segment of the market and to be adopted by the UK telecom
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