netrashetty
Netra Shetty
Erie Insurance Group, (NASDAQ: ERIE) is a multi-line insurance company, offering auto, home, commercial and life insurance through a network of independent insurance agents. ERIE’s geographic presence extends to 11 states and the District of Columbia, including Illinois, Indiana, Maryland, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia and Wisconsin.
uSamp’s New SampleMarket 2.0 Panel Access Platform Serves Up Millions of U.S. Survey Respondents for GutCheck’s One-on-One Moderated Research Chats
uSamp (www.uSamp.com ), one of the world’s fastest growing technology and online sample companies, announced today that it has teamed up with GutCheck (www.GutCheckIt.com ), an innovator in online qualitative research, to provide the automated delivery of screened and qualified participants for moderated, online qualitative market research studies.
Powering the partnership is uSamp’s recently announced SampleMarket 2.0, the next generation of its market-leading sampling platform, which offers real-time, self-service access to uSamp’s U.S. proprietary panel of more than three million screened and vetted survey respondents.
GutCheck provides a breakthrough alternative to traditional market research focus groups, creating an entirely new way for companies to access their target markets instantly and effectively.
An online qualitative research tool, GutCheck connects businesses, agencies and marketers with research participants supplied by uSamp’s panel, for one-on-one chat interviews that produce valuable insights while eliminating the timelines, costs and potentially imbalanced group dynamics associated with conventional focus groups.
“There’s no better match-up than uSamp’s meticulously screened panel featuring millions of highly engaged individuals, and its technology leadership that created a powerful collaborative tool like SampleMarket 2.0,” said Matt Warta, co-founder and CEO, GutCheck.
“This winning combination is why we selected uSamp to provide the online participants for GutCheck’s one-on-one qualitative research chat interviews.
“uSamp has an entrepreneurial culture that permeates all levels of the company,” Warta said. “When you have a groundbreaking technology like ours, it’s industry innovators like uSamp’s Matt Dusig and Gregg Lavin who understand the vision and get on board. They’re transforming the online delivery of participants for quantitative research and now, with GutCheck, the same can be said for qualitative research.”
GutCheck enables users to set demographic- and custom-screening questions, along with geo-targeting preferences, to recruit target audiences ages 18 and older from within uSamp’s U.S. panel. Once a qualified respondent is identified, GutCheck conducts a secondary validation to ensure the individual fits the desired profile.
Confirmed within minutes, the respondent is placed in a queue, ready to be interviewed in a one-on-one chat interview session. The private and anonymous chat interview setting allows the respondent to speak freely, while the user can control the online conversation through a chat guide prepared in advance.
Access is provided to the interview transcripts for later analysis and collaboration with colleagues.
“GutCheck is an ideal complement to SampleMarket, as both bring a do-it-yourself platform to anyone who wants to collaborate more powerfully with customers,” said Matt Dusig, co-founder and CEO, uSamp.
“Together, the result is transformational: a turnkey DIY alternative to focus groups. Not only does this obliterate barriers of time, cost and access but it also enables considerably more people to gather market intelligence in real-time. It’s a very exciting time for the industry, and we’re delighted to be partnering with GutCheck.”
uSamp’s SampleMarket 2.0 is the next step along an evolutionary path to fully automated delivery of market research sample, harnessing technology to expand the marketplace for quantitative research -- and now, with GutCheck, for qualitative research as well.
The platform makes it easier for market research firms, businesses, organizations and even individuals to create and manage research projects online -- from concept testing to attitudes and usage, and volumetrics. uSamp offers collaborative solutions throughout the lifecycle of a studied service and product.
The full featured API provides the seamless integration of SampleMarket 2.0 with users’ own products and technologies to drive panel access within their own website, application or administrative tools.
September 11 was no "tipping point" for acceleration in the loss of privacy. That's the conclusion to be drawn from responses to this month's column. Rather the loss of privacy is a natural product of the information age and has been under way for some time. As Michael Gorman observed, "Chat rooms and corporate message boards have had a much more profound change on the privacy of business organizations than the tragic events of 9/11."
There is almost a tone of resignation in the responses. For example, Robin Chacko suggests that "We chose the information age and with it comes a price: privacy. If monitoring is a good way to provide security, so be it."
Have we become so accustomed, however gradually, to the idea of oversight that surveillance in the name of transparency is a mere increment in a long-established trend?
—Professor James Heskett
Another line of thought suggests that the questions concerning trends in the loss of privacy may be somewhat irrelevant anyway. Rick Kennedy asserted, for example, that "'Privacy' and, for that matter, 'security' are and have always been illusions... 9/11 did (however) provide a 'tipping point' for a greater awareness of what the concept of privacy entails, like Plato's prisoners discovering that they had been observing and talking about shadows as opposed to the objects themselves."
The tone of these responses raises several questions. Have we become so accustomed, however gradually, to the idea of oversight that surveillance in the name of transparency is a mere increment in a long-established trend? Is this in part a function of the reminders of the benefits of transparency and oversight in the wake of the collapse of an Enron? And has this state of affairs opened the doors a bit wider for the implementation of systems designed to enable our behaviors as consumers to be tracked even more fully? What do you think?
Original Article
In the past several years, significant fears have been expressed concerning the growing loss of personal privacy, especially for users of the Internet and credit or debit cards. The rapid accumulation of information in data warehouses, as reflected in the value of EMC stock (at least up to a year ago), was testimony to this, regardless of whether very many organizations had figured out how to use the data effectively either for or against us as consumers.
Then came September 11 and the perceived need for increased surveillance of possible terrorists. According to a survey by Harris Interactive the very next week, 86% of Americans responding advocated the use of facial-recognition technology, 81% supported the closer monitoring of banking and credit card transactions, and 68% would agree to the adoption of a national identification system for all U.S. citizens.
Clearly, the behavior of U.S. citizens and those circulating among them could be tracked by this technology much more effectively than by anything in existence today. And it might happen someday, regardless of vows to concentrate the technologies on suspected terrorists. But that's not the point here.
uSamp’s New SampleMarket 2.0 Panel Access Platform Serves Up Millions of U.S. Survey Respondents for GutCheck’s One-on-One Moderated Research Chats
uSamp (www.uSamp.com ), one of the world’s fastest growing technology and online sample companies, announced today that it has teamed up with GutCheck (www.GutCheckIt.com ), an innovator in online qualitative research, to provide the automated delivery of screened and qualified participants for moderated, online qualitative market research studies.
Powering the partnership is uSamp’s recently announced SampleMarket 2.0, the next generation of its market-leading sampling platform, which offers real-time, self-service access to uSamp’s U.S. proprietary panel of more than three million screened and vetted survey respondents.
GutCheck provides a breakthrough alternative to traditional market research focus groups, creating an entirely new way for companies to access their target markets instantly and effectively.
An online qualitative research tool, GutCheck connects businesses, agencies and marketers with research participants supplied by uSamp’s panel, for one-on-one chat interviews that produce valuable insights while eliminating the timelines, costs and potentially imbalanced group dynamics associated with conventional focus groups.
“There’s no better match-up than uSamp’s meticulously screened panel featuring millions of highly engaged individuals, and its technology leadership that created a powerful collaborative tool like SampleMarket 2.0,” said Matt Warta, co-founder and CEO, GutCheck.
“This winning combination is why we selected uSamp to provide the online participants for GutCheck’s one-on-one qualitative research chat interviews.
“uSamp has an entrepreneurial culture that permeates all levels of the company,” Warta said. “When you have a groundbreaking technology like ours, it’s industry innovators like uSamp’s Matt Dusig and Gregg Lavin who understand the vision and get on board. They’re transforming the online delivery of participants for quantitative research and now, with GutCheck, the same can be said for qualitative research.”
GutCheck enables users to set demographic- and custom-screening questions, along with geo-targeting preferences, to recruit target audiences ages 18 and older from within uSamp’s U.S. panel. Once a qualified respondent is identified, GutCheck conducts a secondary validation to ensure the individual fits the desired profile.
Confirmed within minutes, the respondent is placed in a queue, ready to be interviewed in a one-on-one chat interview session. The private and anonymous chat interview setting allows the respondent to speak freely, while the user can control the online conversation through a chat guide prepared in advance.
Access is provided to the interview transcripts for later analysis and collaboration with colleagues.
“GutCheck is an ideal complement to SampleMarket, as both bring a do-it-yourself platform to anyone who wants to collaborate more powerfully with customers,” said Matt Dusig, co-founder and CEO, uSamp.
“Together, the result is transformational: a turnkey DIY alternative to focus groups. Not only does this obliterate barriers of time, cost and access but it also enables considerably more people to gather market intelligence in real-time. It’s a very exciting time for the industry, and we’re delighted to be partnering with GutCheck.”
uSamp’s SampleMarket 2.0 is the next step along an evolutionary path to fully automated delivery of market research sample, harnessing technology to expand the marketplace for quantitative research -- and now, with GutCheck, for qualitative research as well.
The platform makes it easier for market research firms, businesses, organizations and even individuals to create and manage research projects online -- from concept testing to attitudes and usage, and volumetrics. uSamp offers collaborative solutions throughout the lifecycle of a studied service and product.
The full featured API provides the seamless integration of SampleMarket 2.0 with users’ own products and technologies to drive panel access within their own website, application or administrative tools.
September 11 was no "tipping point" for acceleration in the loss of privacy. That's the conclusion to be drawn from responses to this month's column. Rather the loss of privacy is a natural product of the information age and has been under way for some time. As Michael Gorman observed, "Chat rooms and corporate message boards have had a much more profound change on the privacy of business organizations than the tragic events of 9/11."
There is almost a tone of resignation in the responses. For example, Robin Chacko suggests that "We chose the information age and with it comes a price: privacy. If monitoring is a good way to provide security, so be it."
Have we become so accustomed, however gradually, to the idea of oversight that surveillance in the name of transparency is a mere increment in a long-established trend?
—Professor James Heskett
Another line of thought suggests that the questions concerning trends in the loss of privacy may be somewhat irrelevant anyway. Rick Kennedy asserted, for example, that "'Privacy' and, for that matter, 'security' are and have always been illusions... 9/11 did (however) provide a 'tipping point' for a greater awareness of what the concept of privacy entails, like Plato's prisoners discovering that they had been observing and talking about shadows as opposed to the objects themselves."
The tone of these responses raises several questions. Have we become so accustomed, however gradually, to the idea of oversight that surveillance in the name of transparency is a mere increment in a long-established trend? Is this in part a function of the reminders of the benefits of transparency and oversight in the wake of the collapse of an Enron? And has this state of affairs opened the doors a bit wider for the implementation of systems designed to enable our behaviors as consumers to be tracked even more fully? What do you think?
Original Article
In the past several years, significant fears have been expressed concerning the growing loss of personal privacy, especially for users of the Internet and credit or debit cards. The rapid accumulation of information in data warehouses, as reflected in the value of EMC stock (at least up to a year ago), was testimony to this, regardless of whether very many organizations had figured out how to use the data effectively either for or against us as consumers.
Then came September 11 and the perceived need for increased surveillance of possible terrorists. According to a survey by Harris Interactive the very next week, 86% of Americans responding advocated the use of facial-recognition technology, 81% supported the closer monitoring of banking and credit card transactions, and 68% would agree to the adoption of a national identification system for all U.S. citizens.
Clearly, the behavior of U.S. citizens and those circulating among them could be tracked by this technology much more effectively than by anything in existence today. And it might happen someday, regardless of vows to concentrate the technologies on suspected terrorists. But that's not the point here.
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