netrashetty
Netra Shetty
eBay Inc. (NASDAQ: EBAY) is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Founded in 1995, eBay is one of the notable success stories of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries.[3][not in citation given] eBay expanded from its original "set-time" auction format to include "Buy It Now" standard shopping; shopping by UPC, ISBN, or other kind of SKU (via Half.com); online classified advertisements (via Kijiji or eBay Classifieds); online event ticket trading (via StubHub); online money transfers (via PayPal[4]) and other services.
Seize opportunities overseas. Some large multinational marketers, such as Unilever, are shifting research expenditures away from Western Europe and toward emerging markets in Asia and Latin America. Relative to the developed economies, the costs of research in emerging economies are less and the payoff from incremental insight can often be greater. Brand preferences and consumption levels in emerging markets such as China, India, and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.
Go online with a dash of skepticism. Online research is cheap, fast, and the wave of the future. Tools like SurveyMonkey allow non-expert users to create custom surveys in minutes. As an alternative to offline focus groups, custom online panels of consumers can be formed for qualitative research on new product ideas or new ads. Taking the do-it-yourself approach rather than outsourcing to a market research firm is attractive in a cost-cutting era, but you risk getting no more than what you pay for. The opinions of convenience sample of an enthusiastic online brand community may not represent all users.
Don't cut across the board. Just as important as knowing where to cut research is knowing where not to cut. When marketers are creating fewer new ads and introducing fewer new products, it is doubly important to use rigorous pretesting to select the strongest alternatives. In categories where the bases for consumers' value judgments are changing, modest expenditures on copy research can prevent blowing much more money on ineffective messaging. Adding a few questions to standard tracking studies is a low-cost way to shed light on changes in customer attitudes and purchase behavior. For key products, running conjoint studies to check on shifts in price elasticities of demand and price-attribute tradeoffs can usefully improve the profitability of pricing decisions at a time when cash is king.
Keep an eye on the new consumer. No one has a perfect record of predicting the future, and the recession is making it harder for consumers to envision or articulate their needs. Even so, and despite budget pressures, smart marketers devote a portion of their market research to getting a handle on future changes in consumer behavior. Are consumers of your brand going to revert to previous consumption patterns when the recession ends? Or are they developing coping mechanisms that will endure, especially if the recession is lengthy? What new products and services will consumers be open to embracing? If, as in the financial services category, consumer confidence and trust in brands have been seriously eroded, how long and what steps will it take to regain them? Eventually, the recession will end, and future success depends on being well-positioned, based on sound research, when it does.
The WiserSoft Company has decided to conquer the international market by exporting its WiserSoft product to the United Kingdom. Exporting, is the simplest form to be used when a company wishes to invade the international market which includes direct or indirect method such as using an agent, in the case of direct method and counter trade if the company opted to implement an indirect method.
Since, the technology has invading man’s working place the product that has been chosen to go international market is the office software. More and more organisation is trying its best to provide a system in order to help their stakeholders to assess with the organisations’ data projects. The role of the information system is very important in an organisation.
Hence, the WiserSoft Company was built and now will try to market its product by exporting. Since the companies in the United Kingdom are trying to use information system for their competitiveness, the company’s goal is to be well known in providing information system software in a working place. Primarily, the main mission of the company is to provide its target market with a tool that will assist them in their workload, more relationships with lesser effort, less personnel and less time with the best results. The main product of the company is the WiserSoft Office Automation. The company has developed the WiserSoft Office Automation in order to give an immediate response to application gap and produce a single integrated platform by combining its multiple applications to be able to provide an office organisation with model interdependent software tool and that this WiserSoft Automation will soon be out in the UK.
Proposed Research
In line with the plan of the company to export its good within the United Kingdom, it is important that the company would be able to conduct a marketing research first so that they will know whether their plan will help the company to be known
Seize opportunities overseas. Some large multinational marketers, such as Unilever, are shifting research expenditures away from Western Europe and toward emerging markets in Asia and Latin America. Relative to the developed economies, the costs of research in emerging economies are less and the payoff from incremental insight can often be greater. Brand preferences and consumption levels in emerging markets such as China, India, and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.
Go online with a dash of skepticism. Online research is cheap, fast, and the wave of the future. Tools like SurveyMonkey allow non-expert users to create custom surveys in minutes. As an alternative to offline focus groups, custom online panels of consumers can be formed for qualitative research on new product ideas or new ads. Taking the do-it-yourself approach rather than outsourcing to a market research firm is attractive in a cost-cutting era, but you risk getting no more than what you pay for. The opinions of convenience sample of an enthusiastic online brand community may not represent all users.
Don't cut across the board. Just as important as knowing where to cut research is knowing where not to cut. When marketers are creating fewer new ads and introducing fewer new products, it is doubly important to use rigorous pretesting to select the strongest alternatives. In categories where the bases for consumers' value judgments are changing, modest expenditures on copy research can prevent blowing much more money on ineffective messaging. Adding a few questions to standard tracking studies is a low-cost way to shed light on changes in customer attitudes and purchase behavior. For key products, running conjoint studies to check on shifts in price elasticities of demand and price-attribute tradeoffs can usefully improve the profitability of pricing decisions at a time when cash is king.
Keep an eye on the new consumer. No one has a perfect record of predicting the future, and the recession is making it harder for consumers to envision or articulate their needs. Even so, and despite budget pressures, smart marketers devote a portion of their market research to getting a handle on future changes in consumer behavior. Are consumers of your brand going to revert to previous consumption patterns when the recession ends? Or are they developing coping mechanisms that will endure, especially if the recession is lengthy? What new products and services will consumers be open to embracing? If, as in the financial services category, consumer confidence and trust in brands have been seriously eroded, how long and what steps will it take to regain them? Eventually, the recession will end, and future success depends on being well-positioned, based on sound research, when it does.
The WiserSoft Company has decided to conquer the international market by exporting its WiserSoft product to the United Kingdom. Exporting, is the simplest form to be used when a company wishes to invade the international market which includes direct or indirect method such as using an agent, in the case of direct method and counter trade if the company opted to implement an indirect method.
Since, the technology has invading man’s working place the product that has been chosen to go international market is the office software. More and more organisation is trying its best to provide a system in order to help their stakeholders to assess with the organisations’ data projects. The role of the information system is very important in an organisation.
Hence, the WiserSoft Company was built and now will try to market its product by exporting. Since the companies in the United Kingdom are trying to use information system for their competitiveness, the company’s goal is to be well known in providing information system software in a working place. Primarily, the main mission of the company is to provide its target market with a tool that will assist them in their workload, more relationships with lesser effort, less personnel and less time with the best results. The main product of the company is the WiserSoft Office Automation. The company has developed the WiserSoft Office Automation in order to give an immediate response to application gap and produce a single integrated platform by combining its multiple applications to be able to provide an office organisation with model interdependent software tool and that this WiserSoft Automation will soon be out in the UK.
Proposed Research
In line with the plan of the company to export its good within the United Kingdom, it is important that the company would be able to conduct a marketing research first so that they will know whether their plan will help the company to be known
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