netrashetty
Netra Shetty
Dun & Bradstreet (NYSE: DNB) is a public company headquartered in Short Hills, New Jersey, USA that provides information on businesses and corporations for use in credit decisions, B2B marketing and supply chain management. Often referred to as D&B, the company maintains information about more than 150 million companies worldwide
Marketing research is gathered using a systematic approach. An example of one follows:
1. Define the problem. Never conduct research for things that you would 'like' to know. Make sure that you really 'need' to know something. The problem then becomes the focus of the research. For example, why are sales falling in New Zealand?
2. How will you collect the data that you will analyze to solve your problem? Do we conduct a telephone survey, or do we arrange a focus group? The methods of data collection will be discussed in more detail later.
3. Select a sampling method. Do we us a random sample, stratified sample, or cluster sample?
4. How will we analyze any data collected? What software will we use? What degree of accuracy is required?
5. Decide upon a budget and a timeframe.
6. Go back and speak to the managers or clients requesting the research. Make sure that you agree on the problem! If you gain approval, then move on to step seven. 7. Go ahead and collect the data.
8. Conduct the analysis of the data.
9. Check for errors. It is not uncommon to find errors in sampling, data collection method, or analytic mistakes.
10. Write your final report. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. Watch out for errors in interpretation.
Sources of Data - Primary and Secondary
There are two main sources of data - primary and secondary. primary research is conducted from scratch. It is original and collected to solve the problem in hand. secondary research, also known as desk research, already exists since it has been collected for other purposes.
development and help to generate profit for the country. An extensive Market Research in India takes care of all the queries of the marketers - giving them the required information for a smooth marketing journey. Market research involves giving insight to all the categories of marketing - valuation, distribution, promotion of product and services. For betterment and improvement, market research is absolutely essential.
There are loads of Market Research agencies and consulting firms that gives excellent report, provides a helping hand to the Indian and international companies. Out of the lot, IMRB International is the ground breaker in Indian Market Research. Others following the lead are -
Delphi Research services
ORG-MARG
MRUC
NFO
Nielson India
The market research agencies pan India; cover all the main areas of marketing - spanning B2B and industrial research, social research, media research, brand research, corporate and employee research, channel and retail research, product and packaging research, pricing research and business-specialized consumer research.
Focus of the India market research agencies are -
Understanding consumers - The trends of the customers are tracked by the market research agencies. Their needs, perceptions, projected demands are all studied and marketing strategies are formed accordingly.
Investigating market - This method helps in mapping the market conditions and demands are estimated.
Conceptualizing product development - Positioning strategies, product and service strategies are formed accordingly after taking into consideration the marketing research results.
India Market research reports give an insight of the actual status of the economy as well as the projected growth figures for the economy.
Gross Domestic Product slipped from an average of over 9% in the previous three fiscal years to 6.7% during 2008-09
Wholesale price index (WPI) rose to around 13% in August 2008 and had faced an equally sharp fall to zero percent in March 2009
Projections state that the real GDP will grow by 6% in 2009-10
For the year 2009-10, the forecast for agriculture sector has been revised downwards from 2.5% to (-) 1.4%
For industrial sector, the forecasts have been revised upwards from 4.8% to 6.3%
The profit growth of corporate sector in 2009-10 is revised upwards to 10.0% from 7.5%
Domestic savings to GDP is slated to be 33.6% in 2009-10, this is a revised figure downwards from 35.0%
WPI inflation would be approx 5.5% which is revised upwards from 5.3%
Marketing research is gathered using a systematic approach. An example of one follows:
1. Define the problem. Never conduct research for things that you would 'like' to know. Make sure that you really 'need' to know something. The problem then becomes the focus of the research. For example, why are sales falling in New Zealand?
2. How will you collect the data that you will analyze to solve your problem? Do we conduct a telephone survey, or do we arrange a focus group? The methods of data collection will be discussed in more detail later.
3. Select a sampling method. Do we us a random sample, stratified sample, or cluster sample?
4. How will we analyze any data collected? What software will we use? What degree of accuracy is required?
5. Decide upon a budget and a timeframe.
6. Go back and speak to the managers or clients requesting the research. Make sure that you agree on the problem! If you gain approval, then move on to step seven. 7. Go ahead and collect the data.
8. Conduct the analysis of the data.
9. Check for errors. It is not uncommon to find errors in sampling, data collection method, or analytic mistakes.
10. Write your final report. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. Watch out for errors in interpretation.
Sources of Data - Primary and Secondary
There are two main sources of data - primary and secondary. primary research is conducted from scratch. It is original and collected to solve the problem in hand. secondary research, also known as desk research, already exists since it has been collected for other purposes.
development and help to generate profit for the country. An extensive Market Research in India takes care of all the queries of the marketers - giving them the required information for a smooth marketing journey. Market research involves giving insight to all the categories of marketing - valuation, distribution, promotion of product and services. For betterment and improvement, market research is absolutely essential.
There are loads of Market Research agencies and consulting firms that gives excellent report, provides a helping hand to the Indian and international companies. Out of the lot, IMRB International is the ground breaker in Indian Market Research. Others following the lead are -
Delphi Research services
ORG-MARG
MRUC
NFO
Nielson India
The market research agencies pan India; cover all the main areas of marketing - spanning B2B and industrial research, social research, media research, brand research, corporate and employee research, channel and retail research, product and packaging research, pricing research and business-specialized consumer research.
Focus of the India market research agencies are -
Understanding consumers - The trends of the customers are tracked by the market research agencies. Their needs, perceptions, projected demands are all studied and marketing strategies are formed accordingly.
Investigating market - This method helps in mapping the market conditions and demands are estimated.
Conceptualizing product development - Positioning strategies, product and service strategies are formed accordingly after taking into consideration the marketing research results.
India Market research reports give an insight of the actual status of the economy as well as the projected growth figures for the economy.
Gross Domestic Product slipped from an average of over 9% in the previous three fiscal years to 6.7% during 2008-09
Wholesale price index (WPI) rose to around 13% in August 2008 and had faced an equally sharp fall to zero percent in March 2009
Projections state that the real GDP will grow by 6% in 2009-10
For the year 2009-10, the forecast for agriculture sector has been revised downwards from 2.5% to (-) 1.4%
For industrial sector, the forecasts have been revised upwards from 4.8% to 6.3%
The profit growth of corporate sector in 2009-10 is revised upwards to 10.0% from 7.5%
Domestic savings to GDP is slated to be 33.6% in 2009-10, this is a revised figure downwards from 35.0%
WPI inflation would be approx 5.5% which is revised upwards from 5.3%
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