netrashetty
Netra Shetty
Dresser Inc. is a corporation headquartered in Addison, Texas.[1] Dresser Industries was a multinational corporation headquartered in Dallas, Texas, which provided a wide range of technology, products, and services used for developing energy and natural resources. In 1998, Dresser merged with its main rival Halliburton[2], separating again in 2001 to become Dresser Inc.
In 2010, General Electric agreed to buy the company.
Marketing theorist,(1986) once said, “The purpose of business is to get and keep customers.” Indeed, businesses spend a lot of time and money in evaluating customer preferences to be able to retain customer loyalty. For if patronage is granted, profit increase follows. Marketing research reveals that clients are unlikely to verbally tell the service provider that they are dissatisfied (2001). They simply leave and generate negative word-of-mouth, frequently without the knowledge of the company. Because reputation is a critical element of marketing, the company that recognizes the value of service quality will not only gain customer loyalty but also stand out in an increasingly competitive market.
Marketing message is best conveyed to the public through the use of various media and channels. Planning is the key. The purpose of marketing planning is to translate the positioning statement into recognised and preferred brands. There are six basic areas of marketing: product or service plan, marketing communications, plan, sales plan, customer service plan, research plan and Internet plan.
2.0 Statement of the Problem
Devising marketing plans for products is a commonplace but when it comes to designing a marketing plan for a service, various commercial, economic and technical problems are encountered. It would be therefore plausible to understand these problems for the purpose of making more effective marketing plans for a service. Further, designing marketing plans that comprises of an international scope would be also difficult for any company especially for a service offered. In this study, the following research questions will be addressed:
1) What are the commercial, economic and technical problems to be encountered in devising an international marketing plan for a service?
2) How these problems could be addressed to make the international plan more effective and sustainable?
3) In what specific ways does an international marketing plan differ with an international marketing plan for a product?
3.0 Research Aim and Objectives
The main aim of this study is to evaluate various problems to be encountered in devising an international marketing plan for a service. In lieu with this, the research purports to:
Evaluate how a marketing plan could be made more effective
Determine how various problems would be addressed by the company
Analyse components of an international marketing plan for a service
4.0 Significance of the Study
As such, the completion of this dissertation will provide understanding of the concepts presented so as to generate data and information that every planners could use in order to come up with strategies, plans and designs that will strategically position them in the highly competitive, diverse, and complex business environment that is experienced at present.
By fulfilling the aims that were stated in the objectives section, this study will be helpful for other researchers who may be focusing on understanding the concept of marketing planning at international levels. The notable significance of this study is the possibility that other researchers may be able to use the findings in this study for future studies that will create a huge impact in society. This study’s findings can be used for other findings that might prove to be helpful in introducing changes to the conduct of marketing planning that is affected by commercial, economic and technical forces.
data required marketers to visit libraries or wait until a report was shipped by mail. When online access initially became an option marketers needed training to learn different rules and procedures for each data source. However, the Internet has changed how secondary research is accessed by offering convenience (e.g., online access from many locations) and generally standardized usage methods for all data sources.
Low Cost to Acquire - Researchers are often attracted to secondary data because getting this information is much less expensive than if the researchers had to carry out the research themselves.
May Help Clarify Research Question – Secondary research is often used prior to larger scale primary research to help clarify what is to be learned (Step 2). For instance, a researcher doing competitor analysis, but who is not familiar with competitors in a market, could access secondary sources to locate a list of potential competitors.
May Answer Research Question - As noted, secondary data collection is often used to help set the stage for primary research. In the course of doing so researchers may find that the exact information they were looking for is available via secondary sources thus eliminating the need and expense to carrying out their own primary research.
May Show Difficulties in Conducting Primary Research – The originators of secondary research often provide details on how the information was collected. This may include discussion of difficulties encountered. For instance, the secondary research may be a research report written by a large market research company. These types of reports often include a section discussing the procedures used to collect the data and within this may disclose problems in obtaining the data, such as a high percentage of people declining to take part in the research. After reading this the marketer may decide the potential information that may be obtained is not worth the potential difficulties in conducting the research.
Research Methodology
The study will explore the problem in an interpretative view, using a descriptive approach which uses observation and surveys. To illustrate the descriptive type of research, (1994) will guide the researcher when he stated: Descriptive method of research is to gather information about the present existing condition. The purpose of employing this method is to describe the nature of a situation, as it exists at the time of the study and to explore the causes of particular phenomena. The researcher opted to use this kind of research considering the desire of the researcher to obtain first hand data from the respondents so as to formulate rational and sound conclusions and recommendations for the study.
Primary and secondary research will be integrated. The reason for this is to be able to provide adequate discussion for the readers that will help them understand more about the issue and the different variables that involve with it. In the primary research, public managers will be surveyed. A structured questionnaire will be developed and it will be used as the survey tool for the study. On the other hand, sources in secondary research will include previous research reports, newspaper, magazine and journal content. Existing findings on journals and existing knowledge on books will be used as secondary research. The interpretation will be conducted which can account as qualitative in nature.
In 2010, General Electric agreed to buy the company.
Marketing theorist,(1986) once said, “The purpose of business is to get and keep customers.” Indeed, businesses spend a lot of time and money in evaluating customer preferences to be able to retain customer loyalty. For if patronage is granted, profit increase follows. Marketing research reveals that clients are unlikely to verbally tell the service provider that they are dissatisfied (2001). They simply leave and generate negative word-of-mouth, frequently without the knowledge of the company. Because reputation is a critical element of marketing, the company that recognizes the value of service quality will not only gain customer loyalty but also stand out in an increasingly competitive market.
Marketing message is best conveyed to the public through the use of various media and channels. Planning is the key. The purpose of marketing planning is to translate the positioning statement into recognised and preferred brands. There are six basic areas of marketing: product or service plan, marketing communications, plan, sales plan, customer service plan, research plan and Internet plan.
2.0 Statement of the Problem
Devising marketing plans for products is a commonplace but when it comes to designing a marketing plan for a service, various commercial, economic and technical problems are encountered. It would be therefore plausible to understand these problems for the purpose of making more effective marketing plans for a service. Further, designing marketing plans that comprises of an international scope would be also difficult for any company especially for a service offered. In this study, the following research questions will be addressed:
1) What are the commercial, economic and technical problems to be encountered in devising an international marketing plan for a service?
2) How these problems could be addressed to make the international plan more effective and sustainable?
3) In what specific ways does an international marketing plan differ with an international marketing plan for a product?
3.0 Research Aim and Objectives
The main aim of this study is to evaluate various problems to be encountered in devising an international marketing plan for a service. In lieu with this, the research purports to:
Evaluate how a marketing plan could be made more effective
Determine how various problems would be addressed by the company
Analyse components of an international marketing plan for a service
4.0 Significance of the Study
As such, the completion of this dissertation will provide understanding of the concepts presented so as to generate data and information that every planners could use in order to come up with strategies, plans and designs that will strategically position them in the highly competitive, diverse, and complex business environment that is experienced at present.
By fulfilling the aims that were stated in the objectives section, this study will be helpful for other researchers who may be focusing on understanding the concept of marketing planning at international levels. The notable significance of this study is the possibility that other researchers may be able to use the findings in this study for future studies that will create a huge impact in society. This study’s findings can be used for other findings that might prove to be helpful in introducing changes to the conduct of marketing planning that is affected by commercial, economic and technical forces.
data required marketers to visit libraries or wait until a report was shipped by mail. When online access initially became an option marketers needed training to learn different rules and procedures for each data source. However, the Internet has changed how secondary research is accessed by offering convenience (e.g., online access from many locations) and generally standardized usage methods for all data sources.
Low Cost to Acquire - Researchers are often attracted to secondary data because getting this information is much less expensive than if the researchers had to carry out the research themselves.
May Help Clarify Research Question – Secondary research is often used prior to larger scale primary research to help clarify what is to be learned (Step 2). For instance, a researcher doing competitor analysis, but who is not familiar with competitors in a market, could access secondary sources to locate a list of potential competitors.
May Answer Research Question - As noted, secondary data collection is often used to help set the stage for primary research. In the course of doing so researchers may find that the exact information they were looking for is available via secondary sources thus eliminating the need and expense to carrying out their own primary research.
May Show Difficulties in Conducting Primary Research – The originators of secondary research often provide details on how the information was collected. This may include discussion of difficulties encountered. For instance, the secondary research may be a research report written by a large market research company. These types of reports often include a section discussing the procedures used to collect the data and within this may disclose problems in obtaining the data, such as a high percentage of people declining to take part in the research. After reading this the marketer may decide the potential information that may be obtained is not worth the potential difficulties in conducting the research.
Research Methodology
The study will explore the problem in an interpretative view, using a descriptive approach which uses observation and surveys. To illustrate the descriptive type of research, (1994) will guide the researcher when he stated: Descriptive method of research is to gather information about the present existing condition. The purpose of employing this method is to describe the nature of a situation, as it exists at the time of the study and to explore the causes of particular phenomena. The researcher opted to use this kind of research considering the desire of the researcher to obtain first hand data from the respondents so as to formulate rational and sound conclusions and recommendations for the study.
Primary and secondary research will be integrated. The reason for this is to be able to provide adequate discussion for the readers that will help them understand more about the issue and the different variables that involve with it. In the primary research, public managers will be surveyed. A structured questionnaire will be developed and it will be used as the survey tool for the study. On the other hand, sources in secondary research will include previous research reports, newspaper, magazine and journal content. Existing findings on journals and existing knowledge on books will be used as secondary research. The interpretation will be conducted which can account as qualitative in nature.
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