netrashetty
Netra Shetty
Dow Jones & Company is an American publishing and financial information firm.
The company was founded in 1882 by three reporters: Charles Dow, Edward Jones, and Charles Bergstresser. Like The New York Times and the Washington Post, the company was in recent years publicly traded but privately controlled. The company was led by the Bancroft family, which effectively controlled 64% of all voting stock, before being acquired by News Corporation. In 2010, the company sold 90% of Dow Jones Indexes to the CME Group, including the Dow Jones Industrial Average.
The company became a subsidiary of News Corporation after an extended takeover bid during 2007.[2] It was reported on August 1, 2007 that the bid had been successful[3][4] after an extended period of uncertainty about shareholder agreement.[5] The transaction was completed on December 13, 2007. It was worth US$5 billion or $60 a share, giving NewsCorp control of The Wall Street Journal and ending the Bancroft family's 105 years of ownership[6]
orking with difficult internal clients can be challenging for any corporate marketing research department. Being on the research supplier side, we sometimes counsel clients on how they can better respond when faced with tricky situations. Here are six common situations our clients have encountered and some suggestions to consider.
Situation #1: The internal client requests expensive research which you believe is not necessary.
The client requests a project for which you already have a study with and the data is less than a year old. However, the client doesn’t “trust” the research.
Suggestions:
If you don’t have a “formalized” and “socialized” objective process for requesting marketing research, now is the time to develop and communicate that process! A solution to this situation can be simply allowing the request process to work. If you’ve built-in guidelines about reviewing existing studies prior to commissioning new ones, then perhaps you can use that point with your client.
If this is a trust issue with the methodology, the person in charge of the study, or the analysis of the data, be clear on your client’s objections. Exactly what or who doesn’t he trust? What would make him feel more comfortable, relying on this data or funding an entirely new study?
Get creative. Suggest an inexpensive and quick telephone study with the target audience to attempt to verify the known research results. Have him listen in or tape the interview (with the respondent’s permission) and play it back for him. Your challenge is to provide the client with information he can trust.
Situation #2: The marketing research department sits on a new product committee and recognizes a need for research but the client is unwilling to invest.
esearch methods can be classified as either quantitative or qualitative. The motivation for qualitative method is opposed to that of quantitative method. Qualitative method is designed to help researchers understand people and the social and cultural contexts which they live. Kaplan and Maxwell (1994) argue that the goal of understanding of phenomenon from viewpoints of participants and its particular social context is largely lost when conceptual knowledge are to be known in research approach. The methodology to be used for the study is case study, multiple sources of qualitative and quantitative data, the study endeavours to provide examples of social science from within Weber’s ideal type formation among certain HK social science teachers from University of HK in particular. The participants in the study will consists of 10 social sciences teachers, the case approach will determine an interview session for about 20-25 minutes aside, to make sense of respondents’ perceptions towards Weber’s ideal type and how it is useful into the research practice.
V Sources and acquisition of data
The sources of data are more centered on secondary research from wherein information especially on the literature review has been acquired in JSTOR journals, Questia library, emerald insight and Google scholar documents. The resources are acquired through research undertakings, collating relevant data and information upon understanding patterns of research in such ideal types.
VI Method of data analysis
The method of analysing data could be in the process of case study analysis upon which social science method examples are being linked as well as and interpreted from several perspectives/views pointing to Max Weber’s Ideal Type. To integrate a response scaling system of which there has to be recognition of agreements and disagreements of responses from sample respondents found in the social science research arena. Data will be collected and analysed through using qualitative techniques such as pointing towards document analysis, interviews and surveys. The primary data is to be collected from the respondents in case situations, secondary data is to comprise of reference concerning research subject, the using of existing information’ on such levels into the study to be realized upon. The data collection will involve oral narrative inquiry interviews Clandinin and Connelly (1999), noted in narrative inquiry that certain scholars have argued as the process is into the linguistic form as it will be uniquely suited for displaying research existence as situated into ideal type ways”.
VII Form of presentation
Research presentation will be in word document format, produced in soft and hard copy for recording, evaluation and printing purposes. Thus, such tables and diagrams are to be used in order to give in a precise picture of the research study and to allow the material as a useful study reference in the future.
The company was founded in 1882 by three reporters: Charles Dow, Edward Jones, and Charles Bergstresser. Like The New York Times and the Washington Post, the company was in recent years publicly traded but privately controlled. The company was led by the Bancroft family, which effectively controlled 64% of all voting stock, before being acquired by News Corporation. In 2010, the company sold 90% of Dow Jones Indexes to the CME Group, including the Dow Jones Industrial Average.
The company became a subsidiary of News Corporation after an extended takeover bid during 2007.[2] It was reported on August 1, 2007 that the bid had been successful[3][4] after an extended period of uncertainty about shareholder agreement.[5] The transaction was completed on December 13, 2007. It was worth US$5 billion or $60 a share, giving NewsCorp control of The Wall Street Journal and ending the Bancroft family's 105 years of ownership[6]
orking with difficult internal clients can be challenging for any corporate marketing research department. Being on the research supplier side, we sometimes counsel clients on how they can better respond when faced with tricky situations. Here are six common situations our clients have encountered and some suggestions to consider.
Situation #1: The internal client requests expensive research which you believe is not necessary.
The client requests a project for which you already have a study with and the data is less than a year old. However, the client doesn’t “trust” the research.
Suggestions:
If you don’t have a “formalized” and “socialized” objective process for requesting marketing research, now is the time to develop and communicate that process! A solution to this situation can be simply allowing the request process to work. If you’ve built-in guidelines about reviewing existing studies prior to commissioning new ones, then perhaps you can use that point with your client.
If this is a trust issue with the methodology, the person in charge of the study, or the analysis of the data, be clear on your client’s objections. Exactly what or who doesn’t he trust? What would make him feel more comfortable, relying on this data or funding an entirely new study?
Get creative. Suggest an inexpensive and quick telephone study with the target audience to attempt to verify the known research results. Have him listen in or tape the interview (with the respondent’s permission) and play it back for him. Your challenge is to provide the client with information he can trust.
Situation #2: The marketing research department sits on a new product committee and recognizes a need for research but the client is unwilling to invest.
esearch methods can be classified as either quantitative or qualitative. The motivation for qualitative method is opposed to that of quantitative method. Qualitative method is designed to help researchers understand people and the social and cultural contexts which they live. Kaplan and Maxwell (1994) argue that the goal of understanding of phenomenon from viewpoints of participants and its particular social context is largely lost when conceptual knowledge are to be known in research approach. The methodology to be used for the study is case study, multiple sources of qualitative and quantitative data, the study endeavours to provide examples of social science from within Weber’s ideal type formation among certain HK social science teachers from University of HK in particular. The participants in the study will consists of 10 social sciences teachers, the case approach will determine an interview session for about 20-25 minutes aside, to make sense of respondents’ perceptions towards Weber’s ideal type and how it is useful into the research practice.
V Sources and acquisition of data
The sources of data are more centered on secondary research from wherein information especially on the literature review has been acquired in JSTOR journals, Questia library, emerald insight and Google scholar documents. The resources are acquired through research undertakings, collating relevant data and information upon understanding patterns of research in such ideal types.
VI Method of data analysis
The method of analysing data could be in the process of case study analysis upon which social science method examples are being linked as well as and interpreted from several perspectives/views pointing to Max Weber’s Ideal Type. To integrate a response scaling system of which there has to be recognition of agreements and disagreements of responses from sample respondents found in the social science research arena. Data will be collected and analysed through using qualitative techniques such as pointing towards document analysis, interviews and surveys. The primary data is to be collected from the respondents in case situations, secondary data is to comprise of reference concerning research subject, the using of existing information’ on such levels into the study to be realized upon. The data collection will involve oral narrative inquiry interviews Clandinin and Connelly (1999), noted in narrative inquiry that certain scholars have argued as the process is into the linguistic form as it will be uniquely suited for displaying research existence as situated into ideal type ways”.
VII Form of presentation
Research presentation will be in word document format, produced in soft and hard copy for recording, evaluation and printing purposes. Thus, such tables and diagrams are to be used in order to give in a precise picture of the research study and to allow the material as a useful study reference in the future.
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