netrashetty
Netra Shetty
DaVita, Inc. is one of the largest kidney care companies in the United States, with corporate headquarters in Denver, Colorado. Their offerings include in-center hemodialysis, peritoneal dialysis, home hemodialysis, vascular access management, chronic kidney disease education, and renal diet assistance.
Sheila Greco Associates' Individual Business Lists are 100% staff verified and details the company’s roster of key professionals and key decision makers. In addition to the executive contacts, this report contains: Global HQ Location, US Address (Street, City, State & Zip), US HQ Phone Number & Company Website Address, Ticker Symbol, Most Recent Revenues Reported, Number of Employees and Industry. SGA Business Lists do not include direct-dial phone numbers for all executives listed. When available, we will provide the direct phone number. We provide the HQ phone number and the accurate executive name and title.
The exploratory approach attempts to discover general information about a topic that is not well understood by the marketer. For instance, a marketer has heard news reports about a new Internet technology that is helping competitors but the marketer is not familiar with the technology and needs to do research to learn more. When gaining insight (i.e., discovery) on an issue is the primary goal, exploratory research is used.
The basic difference between exploratory and descriptive research is the research design. Exploratory research follows a format that is less structured and more flexible than descriptive research. This approach works well when the marketer doesn’t have an understanding of the topic or the topic is new and it is hard to pinpoint the research direction. The downside, however, is that results may not be as useful in aiding a marketing decision. So why use this method? In addition to offering the marketer basic information on a topic, exploratory research may also provide direction for a more formal research effort. For instance, exploratory research may indicate who the key decision makers are in a particular market thus enabling a more structured descriptive study targeted to this group.
anipulation of one variable, called the independent variable, affects another variable, called the dependent variable. In essence, the marketer is conducting an experiment. To be effective the design of causal research is highly structured and controlled so that other factors do not affect those being studied.
Marketers use this approach primarily for purposes of prediction and to test hypotheses, though it can also be used to a lesser extent for discovery and explanatory purposes. In marketing, causal research is used for many types of research including testing marketing scenarios, such as what might happen to product sales if changes are made to a product’s design or if advertising is changed. If causal research is performed well marketers may be able to use results for forecasting what might happen if the changes are mad
stically-produced goods in another country.
3. Franchising
Franchising is a method of organization that combines large and small business into a single administrative unit. A franchise is usually permission or a license granted by the franchiser to the franchisee to sell a product or service in an agreed upon territory. Franchising is typically a continuing relationship in which the franchiser provides assistance in organizing, training, merchandising, systems, and management in return for payments from the franchisee. There are two general types of franchise organizations (Dicke 1992, pp.2-3). Franchising is helpful to some entrepreneurs who are planning to start a business, but lack vision, creativity, resources, or skill to start a completely new venture (Kallianpur et al 2001, p.106).
Franchising as a business model only came to Russia in the early 1990s. The first foreign franchises were primarily American and Italian restaurant chains. Franchise legislation was formally adopted in 1994 by the Russian Civil Code.
4. Licensing
One of the primary methods of participating in new markets through cooperative contractual means is by licensing the firm’s products, services, or technology to another company (James Jr. and Weidenbaum 1993).
Licensing the rights to manufacture and/or market one’s product(s) is an option for internalization of business. In this strategy, the firm usually locates foreign firms that have the experience to manufacture and to market its products with minimal technology transfer, in order to bypass import duties and to provide the simplest avenue to local sales (Briscoe and Schuler 2004). One of the primary methods of participating in new markets through cooperative contractual means is by licensing the firm’s products, services, or technology to another company. Under this arrangement, the firm sells a limited right to produce and market the product in return for royalty payments. The typical limit is a specified geographic area in which the original firm does not market, at least to any significant degree (James Jr. and Weidenbaum 1993).
6. Shared Equity/ Joint Venture
Shared-equity alliances entail the foundation of a new business, commonly referred to as a joint venture (Freidheim 1998). Joint ventures are the most common form of strategic alliances, which means that two or more firms create an independent business unit by contributing their share of equities. Joint ventures are considered independent legal entities from their parents.
Though not as common as in the past, international companies may become strategic partners with Russian firms by taking an equity position in Russian joint stick companies and thus establishing joint ventures (JV). Establishing a JV in Russia demands meticulous planning and sustained commitment.
Research Methodology
This research will make use of both quantitative and qualitative research methodologies. According to Newman and Benz (1998), a qualitative research involves an interpretative, naturalistic approach of the subject matter. Qualitative research is about studying things in their natural settings. A researcher conducting qualitative research attempts to make sense of, or interpret, phenomena in terms of the meaning people bring to them. Qualitative research involves different methods of gathering and collecting of empirical materials such as case study personal experience, introspective, life story, interview, observational, historical, interactions, and visual texts. This method of data collection is about exploring issues, understanding phenomena and answering questions. The quantitative paradigm is based on positivism which takes scientific explanation to be nomethetic (i.e. based on universal laws). Its main aims are to measure the social world, to test hypotheses and to predict and control human behavior (Newman and Benz 1998).
Sheila Greco Associates' Individual Business Lists are 100% staff verified and details the company’s roster of key professionals and key decision makers. In addition to the executive contacts, this report contains: Global HQ Location, US Address (Street, City, State & Zip), US HQ Phone Number & Company Website Address, Ticker Symbol, Most Recent Revenues Reported, Number of Employees and Industry. SGA Business Lists do not include direct-dial phone numbers for all executives listed. When available, we will provide the direct phone number. We provide the HQ phone number and the accurate executive name and title.
The exploratory approach attempts to discover general information about a topic that is not well understood by the marketer. For instance, a marketer has heard news reports about a new Internet technology that is helping competitors but the marketer is not familiar with the technology and needs to do research to learn more. When gaining insight (i.e., discovery) on an issue is the primary goal, exploratory research is used.
The basic difference between exploratory and descriptive research is the research design. Exploratory research follows a format that is less structured and more flexible than descriptive research. This approach works well when the marketer doesn’t have an understanding of the topic or the topic is new and it is hard to pinpoint the research direction. The downside, however, is that results may not be as useful in aiding a marketing decision. So why use this method? In addition to offering the marketer basic information on a topic, exploratory research may also provide direction for a more formal research effort. For instance, exploratory research may indicate who the key decision makers are in a particular market thus enabling a more structured descriptive study targeted to this group.
anipulation of one variable, called the independent variable, affects another variable, called the dependent variable. In essence, the marketer is conducting an experiment. To be effective the design of causal research is highly structured and controlled so that other factors do not affect those being studied.
Marketers use this approach primarily for purposes of prediction and to test hypotheses, though it can also be used to a lesser extent for discovery and explanatory purposes. In marketing, causal research is used for many types of research including testing marketing scenarios, such as what might happen to product sales if changes are made to a product’s design or if advertising is changed. If causal research is performed well marketers may be able to use results for forecasting what might happen if the changes are mad
stically-produced goods in another country.
3. Franchising
Franchising is a method of organization that combines large and small business into a single administrative unit. A franchise is usually permission or a license granted by the franchiser to the franchisee to sell a product or service in an agreed upon territory. Franchising is typically a continuing relationship in which the franchiser provides assistance in organizing, training, merchandising, systems, and management in return for payments from the franchisee. There are two general types of franchise organizations (Dicke 1992, pp.2-3). Franchising is helpful to some entrepreneurs who are planning to start a business, but lack vision, creativity, resources, or skill to start a completely new venture (Kallianpur et al 2001, p.106).
Franchising as a business model only came to Russia in the early 1990s. The first foreign franchises were primarily American and Italian restaurant chains. Franchise legislation was formally adopted in 1994 by the Russian Civil Code.
4. Licensing
One of the primary methods of participating in new markets through cooperative contractual means is by licensing the firm’s products, services, or technology to another company (James Jr. and Weidenbaum 1993).
Licensing the rights to manufacture and/or market one’s product(s) is an option for internalization of business. In this strategy, the firm usually locates foreign firms that have the experience to manufacture and to market its products with minimal technology transfer, in order to bypass import duties and to provide the simplest avenue to local sales (Briscoe and Schuler 2004). One of the primary methods of participating in new markets through cooperative contractual means is by licensing the firm’s products, services, or technology to another company. Under this arrangement, the firm sells a limited right to produce and market the product in return for royalty payments. The typical limit is a specified geographic area in which the original firm does not market, at least to any significant degree (James Jr. and Weidenbaum 1993).
6. Shared Equity/ Joint Venture
Shared-equity alliances entail the foundation of a new business, commonly referred to as a joint venture (Freidheim 1998). Joint ventures are the most common form of strategic alliances, which means that two or more firms create an independent business unit by contributing their share of equities. Joint ventures are considered independent legal entities from their parents.
Though not as common as in the past, international companies may become strategic partners with Russian firms by taking an equity position in Russian joint stick companies and thus establishing joint ventures (JV). Establishing a JV in Russia demands meticulous planning and sustained commitment.
Research Methodology
This research will make use of both quantitative and qualitative research methodologies. According to Newman and Benz (1998), a qualitative research involves an interpretative, naturalistic approach of the subject matter. Qualitative research is about studying things in their natural settings. A researcher conducting qualitative research attempts to make sense of, or interpret, phenomena in terms of the meaning people bring to them. Qualitative research involves different methods of gathering and collecting of empirical materials such as case study personal experience, introspective, life story, interview, observational, historical, interactions, and visual texts. This method of data collection is about exploring issues, understanding phenomena and answering questions. The quantitative paradigm is based on positivism which takes scientific explanation to be nomethetic (i.e. based on universal laws). Its main aims are to measure the social world, to test hypotheses and to predict and control human behavior (Newman and Benz 1998).
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