netrashetty
Netra Shetty
CoolTouch Monitors LLC is a private company based in Southern California that was founded in 2005[1]. CoolTouch Monitors designs and manufactures standalone and 19-inch rack mounted LCD video monitoring products for the Television Broadcast, Film, CCTV and multimedia markets. In late 2007, CoolTouch Monitors introduced its first High Definition LCD monitor that includes MultiFormat, MultiMedia capabilities. The new line of HD LCD's will include features like On-Screen display audio level metering, de-embedded audio from HD-SDI and SD-SDI sources to be monitored from its built-in speakers
The objective of the advertising is to convince the consumers that there are packages offered by Stobo Castle that are affordable. The consumers must be convinced that the spa treatments are not for wealthy consumers only. Thus the aim of the advertising campaign of Stobo Castle is to inform and to persuade. Informative advertising can be useful in building primary demand among the target markets. Persuasive advertising is also important in order to build selective demand among the target markets.
Direct Mail
Magazines
Brochures
Internet/Website
Travel Agencies
Sales Promotion Strategies
Sales promotion is a key ingredient in many marketing campaigns of a diverse collection of incentive tools designed to stimulate trial, or quicker or greater purchase of particular products or services by consumers.
Promotion Tools
Samples – Stobo Castle can offer a free amount of the spa service to the target market.
Coupons – Stobo Castle can make use of certificates offering a stated saving on the purchase of the service.
Premiums – Stobo Castle can offer merchandise at a low or no cost as an incentive to purchase the service.
Patronage Awards – These can be values in cash or points given to loyal guests to reward their continued patronage.
Marketing Research Plan
Stobo Castle is one of the premiere spas in Scotland. The spa attracts numerous guests. Since its opening, Stobo Castle has attracted has attracted wealthy customers. The current aim of the spa is to attract a more diverse customer, aiming at customers with modest incomes.
Research Problem and Objectives
The aim of the marketing research is to identify the customer needs in B2B and B2C markets. Specifically the marketing research aims to answer the following questions:
1. How can Stobo Castle attract the B2B market?
2. How can Stobo Castle attract the B2C market?
3. What are the characteristics of the B2B and B2C markets?
4. What marketing tools and strategies should be used in order to attract these markets?
Research Brief
The aim of the marketing research is for the Stobo Castle to attract more visitors. Through the marketing research the management aims to discover ways of communicating and attracting the B2B and B2C markets. In order to gather the needed information, the marketing team will use both secondary and primary data. The secondary data will come from existing researches and information about B2B and B2C markets. The marketing team will investigate by examining secondary data. The secondary data will provide a starting point for research and offer the advantages of low cost and ready availability.
In order to increase the reliability of the secondary data, the researcher will collect primary data. In order to discover how visitors and target markets feel about the topic in question, the researcher will conduct a series of data-gathering procedures.
Research Methodology
Primary
Primary data will be gathered through surveys, focus group and observational research.
Survey research – surveys are best suited for descriptive research. Stobo Castle can conduct surveys in order to learn the visitors’ and target markets’ knowledge, beliefs, preferences, and satisfaction.
Focus-group research – the researcher can gather six to ten people in order to discuss the services, facilities and amenities of Stobo Castle. The discussion will be facilitated by a skilled moderator.
Observational research – fresh data can be gathered by observing the relevant actors and settings. The researcher can observe the visitors in order to assess the impact of the services and other features of Stobo Castle. The researcher can also go to Stobo Castle’s competitors in order to observe the quality of service and therapies.
Secondary
Secondary data will come from published materials and existing literature regarding the research topic. The internet will be useful in the collection of data regarding the B2B and B2C markets. Published materials such as books and journals are useful in order to assess the characteristics as well as the needs and requirements of the target markets. Secondary research will also aid in the analysis of the developments and characteristics of the spa industry and the competitors of Stobo Castle.
Research Methods for B2B Market
The research method for B2B market will be survey group research and focus group research. The researcher will send mails to the different companies that are near or accessible to Stobo Castle inviting its employees to participate in the survey and focus group. Those that will participate in the survey and focus group will be sent mails explaining the background and the purpose of the survey and focus group.
Research Methods of B2C Market
The data gathering procedure for the B2C market will also involve survey research and focus group research. A survey questionnaire will be given to the guests of Stobo Castle. Some people from the target market segment will also be invited to participate in the focus group discussion.
The objective of the advertising is to convince the consumers that there are packages offered by Stobo Castle that are affordable. The consumers must be convinced that the spa treatments are not for wealthy consumers only. Thus the aim of the advertising campaign of Stobo Castle is to inform and to persuade. Informative advertising can be useful in building primary demand among the target markets. Persuasive advertising is also important in order to build selective demand among the target markets.
Direct Mail
Magazines
Brochures
Internet/Website
Travel Agencies
Sales Promotion Strategies
Sales promotion is a key ingredient in many marketing campaigns of a diverse collection of incentive tools designed to stimulate trial, or quicker or greater purchase of particular products or services by consumers.
Promotion Tools
Samples – Stobo Castle can offer a free amount of the spa service to the target market.
Coupons – Stobo Castle can make use of certificates offering a stated saving on the purchase of the service.
Premiums – Stobo Castle can offer merchandise at a low or no cost as an incentive to purchase the service.
Patronage Awards – These can be values in cash or points given to loyal guests to reward their continued patronage.
Marketing Research Plan
Stobo Castle is one of the premiere spas in Scotland. The spa attracts numerous guests. Since its opening, Stobo Castle has attracted has attracted wealthy customers. The current aim of the spa is to attract a more diverse customer, aiming at customers with modest incomes.
Research Problem and Objectives
The aim of the marketing research is to identify the customer needs in B2B and B2C markets. Specifically the marketing research aims to answer the following questions:
1. How can Stobo Castle attract the B2B market?
2. How can Stobo Castle attract the B2C market?
3. What are the characteristics of the B2B and B2C markets?
4. What marketing tools and strategies should be used in order to attract these markets?
Research Brief
The aim of the marketing research is for the Stobo Castle to attract more visitors. Through the marketing research the management aims to discover ways of communicating and attracting the B2B and B2C markets. In order to gather the needed information, the marketing team will use both secondary and primary data. The secondary data will come from existing researches and information about B2B and B2C markets. The marketing team will investigate by examining secondary data. The secondary data will provide a starting point for research and offer the advantages of low cost and ready availability.
In order to increase the reliability of the secondary data, the researcher will collect primary data. In order to discover how visitors and target markets feel about the topic in question, the researcher will conduct a series of data-gathering procedures.
Research Methodology
Primary
Primary data will be gathered through surveys, focus group and observational research.
Survey research – surveys are best suited for descriptive research. Stobo Castle can conduct surveys in order to learn the visitors’ and target markets’ knowledge, beliefs, preferences, and satisfaction.
Focus-group research – the researcher can gather six to ten people in order to discuss the services, facilities and amenities of Stobo Castle. The discussion will be facilitated by a skilled moderator.
Observational research – fresh data can be gathered by observing the relevant actors and settings. The researcher can observe the visitors in order to assess the impact of the services and other features of Stobo Castle. The researcher can also go to Stobo Castle’s competitors in order to observe the quality of service and therapies.
Secondary
Secondary data will come from published materials and existing literature regarding the research topic. The internet will be useful in the collection of data regarding the B2B and B2C markets. Published materials such as books and journals are useful in order to assess the characteristics as well as the needs and requirements of the target markets. Secondary research will also aid in the analysis of the developments and characteristics of the spa industry and the competitors of Stobo Castle.
Research Methods for B2B Market
The research method for B2B market will be survey group research and focus group research. The researcher will send mails to the different companies that are near or accessible to Stobo Castle inviting its employees to participate in the survey and focus group. Those that will participate in the survey and focus group will be sent mails explaining the background and the purpose of the survey and focus group.
Research Methods of B2C Market
The data gathering procedure for the B2C market will also involve survey research and focus group research. A survey questionnaire will be given to the guests of Stobo Castle. Some people from the target market segment will also be invited to participate in the focus group discussion.