netrashetty
Netra Shetty
CKE Restaurants, Inc. is the parent company of the Carl's Jr., Hardee's, Green Burrito, and Red Burrito restaurant chains. Its headquarters are in Carpinteria, California. It was incorporated in 1964 by Carl's Jr. founder Carl Karcher as Carl Karcher Enterprises, Inc.
ls for people who are always on the go ( 1991). Hong Kong has a population that is one of the most urbanized, affluent and receptive to new food products in the entire world. People in Hong Kong have diverse tastes and are willing to try new tastes and various brands. In 2001, the country obtained snacks imports worth US$ 234 million (US$ 50 million from China, US$ 33 million from Japan, US$ 21 million from South Korea and US$ 19 million from the United States (2003). Furthermore, (2001) states that salty snacks such as potato chips and pretzels are very popular among young people aged fifteen to twenty-four in Hong Kong. This is mainly due to the growing influence of Western countries to the Hong Kong population (). Reynolds explains that most people in Hong Kong, particularly the younger generation, have started to adapt the Western styles of living in the last ten to twenty years. This influence is evidenced by the spread of many Western-based convenience stores like 7-Eleven operating on a 24/7 basis and giving unlimited access to snacks and crisps products to young professionals and teenagers ( 1991). A report published by the Foreign Agricultural Service in 1999 showed the attitudes of some Hong Kong inhabitants regarding salty snacks. The study concluded that snack foods and salty snacks have generally been a highly lucrative business in Hong Kong due to increasing customer demands, especially from young adults (2001).
Attribute
Salty Snacks
Percent of shoppers who have purchased crisps and snack items
50 percent
Age category with the most purchases
15 to 24 years old
Purchase frequency
3 to 4 times a week
Most important reason for buying
Taste (50% response)
Percent of buyers eating products as snacks
81 percent
Percent of buyers eating products as a meal item
3 percent
Figure 1: Food Attitudes of Hong Kong Chinese Purchasing Salty Snacks ( 2001).
The Hong Kong market for crisps and snacks is dominated by potato chips, nuts and dried fruits (2003, ). (2001) claims that the potato chip sector of the Hong Kong crisps and snacks market is in a boom. Potato chips were valued at 30 percent of Hong Kong's total snack food consumption between 1997 and 1998 as revealed by the Foreign Agricultural Service (). Dried meat and seafood snacks are also gaining popularity but local manufacturers fail to suffice the growing consumer demand for these products ( 2003). Dried seafood and meat products established a growth rate of around 15 to 20 percent growth in 1999 and are continuously gaining a large market share (2001).
Snack Foods
Historical Development
Potato Chips
- Rapid growth over 5 years
- Aggressive marketing by suppliers
- Foreign product dominates
- Other Asian products have done
well because of attractive packaging
and formulation to Asian tastes
Dried Meat Products
- Substantial growth over 5 years
- Local product dominates
- Other Asian products have done
well because of attractive packaging
and formulation to Asian tastes
Dried Seafood Products
- High growth over 5 years
- Local product dominates
- Other Asian sourced products
have done well because of
attractive packaging and
formulation to Asian tastes
Figure 2: Hong Kong Snack Food Market Brief (2001).
Japanese manufacturers and local producers are the leading providers of potato chips in Hong Kong while exporters from the West dominate the dried fruits and nuts sector particularly pistachios as well as serve as secondary producers of potato chips ( 2003). Moreover, most of Hong Kong’s people still abide by the traditional Chinese culture’s preference for healthy foods like fruits. Thus, the fast-paced lifestyles in Hong Kong and the inherent attribute of the people to welcome new products have given rise to a call for contemporary healthy snacks. Today, Hong Kong consumers demand for high-quality, healthy snacks such as dried fruits, fat-free potato chips, low-fat crackers, protein and energy bars, low-fat cookies, low-fat tortillas, low-fat ice cream, frozen yogurt, dairy-free cheese, healthy beverages, sauces and salad dressings (1997).
ls for people who are always on the go ( 1991). Hong Kong has a population that is one of the most urbanized, affluent and receptive to new food products in the entire world. People in Hong Kong have diverse tastes and are willing to try new tastes and various brands. In 2001, the country obtained snacks imports worth US$ 234 million (US$ 50 million from China, US$ 33 million from Japan, US$ 21 million from South Korea and US$ 19 million from the United States (2003). Furthermore, (2001) states that salty snacks such as potato chips and pretzels are very popular among young people aged fifteen to twenty-four in Hong Kong. This is mainly due to the growing influence of Western countries to the Hong Kong population (). Reynolds explains that most people in Hong Kong, particularly the younger generation, have started to adapt the Western styles of living in the last ten to twenty years. This influence is evidenced by the spread of many Western-based convenience stores like 7-Eleven operating on a 24/7 basis and giving unlimited access to snacks and crisps products to young professionals and teenagers ( 1991). A report published by the Foreign Agricultural Service in 1999 showed the attitudes of some Hong Kong inhabitants regarding salty snacks. The study concluded that snack foods and salty snacks have generally been a highly lucrative business in Hong Kong due to increasing customer demands, especially from young adults (2001).
Attribute
Salty Snacks
Percent of shoppers who have purchased crisps and snack items
50 percent
Age category with the most purchases
15 to 24 years old
Purchase frequency
3 to 4 times a week
Most important reason for buying
Taste (50% response)
Percent of buyers eating products as snacks
81 percent
Percent of buyers eating products as a meal item
3 percent
Figure 1: Food Attitudes of Hong Kong Chinese Purchasing Salty Snacks ( 2001).
The Hong Kong market for crisps and snacks is dominated by potato chips, nuts and dried fruits (2003, ). (2001) claims that the potato chip sector of the Hong Kong crisps and snacks market is in a boom. Potato chips were valued at 30 percent of Hong Kong's total snack food consumption between 1997 and 1998 as revealed by the Foreign Agricultural Service (). Dried meat and seafood snacks are also gaining popularity but local manufacturers fail to suffice the growing consumer demand for these products ( 2003). Dried seafood and meat products established a growth rate of around 15 to 20 percent growth in 1999 and are continuously gaining a large market share (2001).
Snack Foods
Historical Development
Potato Chips
- Rapid growth over 5 years
- Aggressive marketing by suppliers
- Foreign product dominates
- Other Asian products have done
well because of attractive packaging
and formulation to Asian tastes
Dried Meat Products
- Substantial growth over 5 years
- Local product dominates
- Other Asian products have done
well because of attractive packaging
and formulation to Asian tastes
Dried Seafood Products
- High growth over 5 years
- Local product dominates
- Other Asian sourced products
have done well because of
attractive packaging and
formulation to Asian tastes
Figure 2: Hong Kong Snack Food Market Brief (2001).
Japanese manufacturers and local producers are the leading providers of potato chips in Hong Kong while exporters from the West dominate the dried fruits and nuts sector particularly pistachios as well as serve as secondary producers of potato chips ( 2003). Moreover, most of Hong Kong’s people still abide by the traditional Chinese culture’s preference for healthy foods like fruits. Thus, the fast-paced lifestyles in Hong Kong and the inherent attribute of the people to welcome new products have given rise to a call for contemporary healthy snacks. Today, Hong Kong consumers demand for high-quality, healthy snacks such as dried fruits, fat-free potato chips, low-fat crackers, protein and energy bars, low-fat cookies, low-fat tortillas, low-fat ice cream, frozen yogurt, dairy-free cheese, healthy beverages, sauces and salad dressings (1997).