netrashetty
Netra Shetty
BorgWarner Inc. (NYSE: BWA) is a United States-based worldwide automotive industry components and parts supplier. It is primarily known for its powertrain products,[1] which include manual and automatic transmissions and transmission components, (e.g., electro-hydraulic control components, transmission control units, friction materials, and one-way clutches), turbochargers, engine valve timing system components, along with four-wheel drive system components.[1]
The company has 60 manufacturing facilities across 18 countries,[1] which include the U.S., Canada, Europe, and Asia. It provides drivetrain component solutions to all three U.S. automakers,[1] as well as a variety of European[1] and Asian[1] original equipment manufacturer (OEM) customers. BorgWarner has diversified into several automotive-related markets (1999),[2] including ignition interlock technology (ACS Corporation est.1976) for preventing impaired operation of vehicles.[citation needed]
Historically, BorgWarner was also known for their ownership of the Norge appliance company (washers and dryers)
Because of the said factors it is important for catering firm to focus on the different activities and things that will help to align their service model towards the quality of their service. Primarily, it is important for catering business to focus on the different equipments that are needed in order to produce and deliver their products towards the customers and the site, at the same time, focus on developing the skills of employees in cooking and preparing foods, and communicating with the customers, but it is important to focus on the skills that are hardly needed in the back-room. Therefore, it is important to employ efficient staffs; at the same time install different kitchen equipments that will help to speed up the performance of the staffs, at the same time, improve the quality of their works. Above all, it is important to properly organize the activities and duties of staff in order to ensure that the person holds responsibility and duty that he or she is familiar or good at.
Marketing Research
Question 1
Quantitative research uses mathematical analysis in order to provide proof of a fact or hypothesis, guess or assumption. When it is properly implemented, it can help to answer question including how many consumers prefer a new product? or which of these three packaging designs is most attractive to consumers (Kolb, 2008). Thus, it concerns with acquiring exact measurements or correlations and statistical significance between the variables which is important in predicting, assessing and estimating the attitudes and behaviors of buyers which can help in the process of market sizing, segmentation, together with the discovery of the drivers for products and different brand preferences (Marriot, 2006).
This method can be useful for the studying the usage pattern of toiletries among the consumers, because it can help to gather actual number of fact from the customers which can be supported by numbers and ratios. Survey can be used in order to conduct a quantitative research, which focuses on selecting a sample which represent the market segment and then ask them to fill up questionnaires and then tabulate the result by using statistical software package that will be used in order to support the proven fact. Questionnaire can include questions that will ask the customers about their usage of toiletries, thus, by using valid number of sample that will represent the market segment; the result of the study will show the behavior of the customers towards the said product. Thus, the process can eat less time and effort for the marketers because the number speaks for itself.
On the other hand, qualitative is useful in answering the question Why? or What if? It is designed in order to uncover the attitudes, beliefs and opinions of the consumers rather than the facts. Because it is difficult to know the preferences of the consumer before the study is conducted, a quantitative survey form with predetermined answers can result in misleading results. Instead a wider variety of qualitative research tools which include interviews, focus groups, observation and projective technique can be used. Aside from that, qualitative research uses fewer participants who are not necessarily representative of all the consumers in population. In fact, they are chosen because they belong to a distinct segment (Kolb, 2008).
Because of that, this method will also be useful for the toiletries manufacturer in order to study the usage patterns of toiletries among the consumers. This is because it can use to focus on some hidden factors which cannot be analyzed and evaluated by using numeric data. This can help to observe the behavior of the customers regarding the different factors which affect their consumption of toiletries. Above all, it can also help to gather data from the consumers which help them to analyze what are the characteristics of toiletries that are vital for the consumers, therefore can help the process of decision-making and manufacturing, which can help to maintain competitive advantage by focusing on factors in everyday life which affect the consumption of toiletries of the consumers. By that, information gathered can be used in innovation and R&D process.
Market research originally borrowed projective technique from psycho-analysis and clinical psychology where they are used in order to gain insights into personality and personality disorder (Boddy, 2004). According to Adams & Schvaneveldt (1993) projective techniques involve the use of vague, ambiguous, unstructured stimulus objects of situation in which the subject projects his or her personality, attitudes, opinions and self-concept to give the situation some structure
Ad-ology’s “2011 Small Business Marketing Forecast” showed small businesses are interested in using more online video—45% of business owners said they would do more with online video in the coming year.
At the same time, 22% said they were frustrated with trying to understand online advertising. Before too much time and money are wasted on videos, marketers should keep in mind the following research on video viewership.
First, if your goal is to reach other businesses, don’t expect to engage older executives with in-stream ads. According to Forbes Insights, young executives (under 40, in this study) are comfortable watching an in-stream ad accompanying an online video, and a smaller but still high percentage are less bothered by “must-watch” in-stream ads.
However, older execs (ages 50 and older) are far less tolerant of such advertising.
Still, video grabs more attention than text on a webpage. In the same survey, 59% of executives said they would watch a video first, even if video and text appeared on the same page.
On the consumer side, About.com found that ads that showed how a product works generated the highest response rate among people looking for consumer electronics.
And even the oldest consumers said they were more interested in such informative video ads than ones that were funny, offered interactive polls and games, or had “a lot of color and nice pictures.”
Where is the best place to place your video ad? Hulu.com serves the greatest number of video ads, at 42.4 ads per viewer, according to comScore data. However, Hulu also served more than 1 billion video ads in November, so the overall audience reach was only 9%.
SMBs would be better off using an ad network such as Tremor Media, adap.tv, BrightRoll or Nabbr—all of which made comScore’s top-10 list of online video properties for November 2010. Other sites included Microsoft, CBS, Google and AOL.
Marketers thinking of investing more money in video advertising this year must decide who their target audience is and what its interest in their product, service or brand would be.
Use product demonstrations to get your company’s message across, and don’t let your video get lost in the crush on megasites like Hulu. Your real target audience may be more engaged elsewhere.
The company has 60 manufacturing facilities across 18 countries,[1] which include the U.S., Canada, Europe, and Asia. It provides drivetrain component solutions to all three U.S. automakers,[1] as well as a variety of European[1] and Asian[1] original equipment manufacturer (OEM) customers. BorgWarner has diversified into several automotive-related markets (1999),[2] including ignition interlock technology (ACS Corporation est.1976) for preventing impaired operation of vehicles.[citation needed]
Historically, BorgWarner was also known for their ownership of the Norge appliance company (washers and dryers)
Because of the said factors it is important for catering firm to focus on the different activities and things that will help to align their service model towards the quality of their service. Primarily, it is important for catering business to focus on the different equipments that are needed in order to produce and deliver their products towards the customers and the site, at the same time, focus on developing the skills of employees in cooking and preparing foods, and communicating with the customers, but it is important to focus on the skills that are hardly needed in the back-room. Therefore, it is important to employ efficient staffs; at the same time install different kitchen equipments that will help to speed up the performance of the staffs, at the same time, improve the quality of their works. Above all, it is important to properly organize the activities and duties of staff in order to ensure that the person holds responsibility and duty that he or she is familiar or good at.
Marketing Research
Question 1
Quantitative research uses mathematical analysis in order to provide proof of a fact or hypothesis, guess or assumption. When it is properly implemented, it can help to answer question including how many consumers prefer a new product? or which of these three packaging designs is most attractive to consumers (Kolb, 2008). Thus, it concerns with acquiring exact measurements or correlations and statistical significance between the variables which is important in predicting, assessing and estimating the attitudes and behaviors of buyers which can help in the process of market sizing, segmentation, together with the discovery of the drivers for products and different brand preferences (Marriot, 2006).
This method can be useful for the studying the usage pattern of toiletries among the consumers, because it can help to gather actual number of fact from the customers which can be supported by numbers and ratios. Survey can be used in order to conduct a quantitative research, which focuses on selecting a sample which represent the market segment and then ask them to fill up questionnaires and then tabulate the result by using statistical software package that will be used in order to support the proven fact. Questionnaire can include questions that will ask the customers about their usage of toiletries, thus, by using valid number of sample that will represent the market segment; the result of the study will show the behavior of the customers towards the said product. Thus, the process can eat less time and effort for the marketers because the number speaks for itself.
On the other hand, qualitative is useful in answering the question Why? or What if? It is designed in order to uncover the attitudes, beliefs and opinions of the consumers rather than the facts. Because it is difficult to know the preferences of the consumer before the study is conducted, a quantitative survey form with predetermined answers can result in misleading results. Instead a wider variety of qualitative research tools which include interviews, focus groups, observation and projective technique can be used. Aside from that, qualitative research uses fewer participants who are not necessarily representative of all the consumers in population. In fact, they are chosen because they belong to a distinct segment (Kolb, 2008).
Because of that, this method will also be useful for the toiletries manufacturer in order to study the usage patterns of toiletries among the consumers. This is because it can use to focus on some hidden factors which cannot be analyzed and evaluated by using numeric data. This can help to observe the behavior of the customers regarding the different factors which affect their consumption of toiletries. Above all, it can also help to gather data from the consumers which help them to analyze what are the characteristics of toiletries that are vital for the consumers, therefore can help the process of decision-making and manufacturing, which can help to maintain competitive advantage by focusing on factors in everyday life which affect the consumption of toiletries of the consumers. By that, information gathered can be used in innovation and R&D process.
Market research originally borrowed projective technique from psycho-analysis and clinical psychology where they are used in order to gain insights into personality and personality disorder (Boddy, 2004). According to Adams & Schvaneveldt (1993) projective techniques involve the use of vague, ambiguous, unstructured stimulus objects of situation in which the subject projects his or her personality, attitudes, opinions and self-concept to give the situation some structure
Ad-ology’s “2011 Small Business Marketing Forecast” showed small businesses are interested in using more online video—45% of business owners said they would do more with online video in the coming year.
At the same time, 22% said they were frustrated with trying to understand online advertising. Before too much time and money are wasted on videos, marketers should keep in mind the following research on video viewership.
First, if your goal is to reach other businesses, don’t expect to engage older executives with in-stream ads. According to Forbes Insights, young executives (under 40, in this study) are comfortable watching an in-stream ad accompanying an online video, and a smaller but still high percentage are less bothered by “must-watch” in-stream ads.
However, older execs (ages 50 and older) are far less tolerant of such advertising.
Still, video grabs more attention than text on a webpage. In the same survey, 59% of executives said they would watch a video first, even if video and text appeared on the same page.
On the consumer side, About.com found that ads that showed how a product works generated the highest response rate among people looking for consumer electronics.
And even the oldest consumers said they were more interested in such informative video ads than ones that were funny, offered interactive polls and games, or had “a lot of color and nice pictures.”
Where is the best place to place your video ad? Hulu.com serves the greatest number of video ads, at 42.4 ads per viewer, according to comScore data. However, Hulu also served more than 1 billion video ads in November, so the overall audience reach was only 9%.
SMBs would be better off using an ad network such as Tremor Media, adap.tv, BrightRoll or Nabbr—all of which made comScore’s top-10 list of online video properties for November 2010. Other sites included Microsoft, CBS, Google and AOL.
Marketers thinking of investing more money in video advertising this year must decide who their target audience is and what its interest in their product, service or brand would be.
Use product demonstrations to get your company’s message across, and don’t let your video get lost in the crush on megasites like Hulu. Your real target audience may be more engaged elsewhere.