netrashetty
Netra Shetty
AT&T Inc. is the largest provider of fixed telephony in the United States, and also provides broadband and subscription television services. As of January 2011, AT&T is the largest provider of mobile telephony service in the United States, with over 95.5 million wireless customers, just ahead of Verizon Wireless' 94.1 million, and more than 210 million total customers.[4]
As of 2010, AT&T is the 7th largest company in the United States by total revenue, as well as the 4th largest non-oil company in the US (behind Walmart, General Electric and Bank of America). It is the 3rd largest company in Texas by total revenue (behind ExxonMobil and ConocoPhillips) and the largest non-oil company in Texas. It is also the largest company headquartered in Dallas.[5] In 2010, Forbes listed AT&T as the 13th largest company in the world by market value and the 9th largest non-oil company in the world by market value.[6]
Southwestern Bell Corporation was founded in 1983 as a Regional Bell Operating Company following the break-up of the original AT&T as a result of the United States v. AT&T antitrust suit.
Key variables and Instruments to be used
As discussed previously, this research study aimed to assess the perspective of Mobile Phone Service Company in accordance to global integration. With respect to this, this paper will consider the following Key Variables:
Dependent Variable
1. Integration effectiveness – Integration effectiveness will be measured on a five-point scale ranging from 'strongly agree' to 'strongly disagree' by asking how effective in general the use of integrating modes was in globally coordinating and controlling the chosen function.
Independent Variables
2. Marketing performance – Similarly, a five-point Likert scale ranging from 'strongly agree' to 'strongly disagree' will be use to measure marketing performance by asking the current stance of marketing approaches performed by Mobile Phone Service Company.
3. Business management performance – This variable will be considered using a five-point scale ranging from 'strongly agree' to 'strongly disagree' by asking the current stance of overall business management approach performed by Mobile Phone Service Company.
Basically, the subjects needed to fill out the survey questionnaires. As indicated in the paper of Barnett (1991), the subjects will grade each statement in the survey-questionnaire using a Likert scale. These Likert scale will be consisted of with a five-response scale.
The corresponding values for responses will be:
Values Interpretation
4.50 – 5.00 Highly Satisfactory
3.50 – 4.49 Satisfactory
2.50 – 3.49 Uncertain
1.50 – 2.49 Unsatisfactory
0.00 – 1.49 Highly Unsatisfactory
The researcher selected the questionnaire as a tool because it is easy to construct and followed by the respondents. Aside from this, the copies of the questionnaire could get in to a significant number of respondents either by personal distribution or by mail. In general, the responses to a questionnaire are standardised and objectified and these could make tabulation simple. But the most important is that the respondents’ responses are of their own free will since there is no interviewer to pressure them. This is one way to avoid biases, mostly the interviewers’ bias. The researcher will also use charts and figures for data presentation.
Samples
The overall sample for this study is composed 30 administrative staff of Mobile Phone Service Company. Actually, these respondents are asked regarding the current status of global integration and the current stance of Mobile Phone Service Company in global market and their individual views about it.
In the paper of Guilford, J.P. & B. Fruchter (1973), they advised to the formula of Slovin in choosing sample sizes. Therefore, the sample size of the population in this paper will be determined by the formula of Slovin. The Slovin’s formula is given as follows:
Where:
n = a sample size
N= population size
e= desired margin of error (percent allowance for non-precision because of the use of the sample instead of the population).
Research Methods and Data Collection
The research described in this document is partly based on quantitative research methods. This permits a flexible and iterative approach. During data gathering the choice and design of methods are constantly modified, based on ongoing analysis. This allows investigation of important new issues and questions as they arise, and allows the investigators to drop unproductive areas of research from the original research plan.
And since this study intends to investigate the current stance of the perspective of Mobile Phone Service Company regarding global integration, then this study will survey 30 administrative staff in the said business regarding the effect of global integration. For this study, primary research and secondary research will be used. Moreover, the descriptive research method will be utilised. In this method, it is possible that the study would be cheap and quick. It could also suggest unanticipated hypotheses. Nonetheless, it would be very hard to rule out alternative explanations and especially infer causations. Thus, this study will use the descriptive approach. This descriptive type of research utilises observations in the study. To illustrate the descriptive type of research, Creswell (1994) guided the researcher when he stated: Descriptive method of research is to gather information about the present existing condition.
For primary research, the researcher will be conducting surveys to 30 administrative staff. At this point, the questionnaires will be used to gather quantitative data. On the other hand, secondary data will be based from the recent literatures related to global integration, marketing and business management.
As indicated previously, this paper will initially base its findings through quantitative research methods because this allows iterative and flexible approach. All throughout of data collection the choice and design of methods are persistently modified, based on partial analysis.
As of 2010, AT&T is the 7th largest company in the United States by total revenue, as well as the 4th largest non-oil company in the US (behind Walmart, General Electric and Bank of America). It is the 3rd largest company in Texas by total revenue (behind ExxonMobil and ConocoPhillips) and the largest non-oil company in Texas. It is also the largest company headquartered in Dallas.[5] In 2010, Forbes listed AT&T as the 13th largest company in the world by market value and the 9th largest non-oil company in the world by market value.[6]
Southwestern Bell Corporation was founded in 1983 as a Regional Bell Operating Company following the break-up of the original AT&T as a result of the United States v. AT&T antitrust suit.
Key variables and Instruments to be used
As discussed previously, this research study aimed to assess the perspective of Mobile Phone Service Company in accordance to global integration. With respect to this, this paper will consider the following Key Variables:
Dependent Variable
1. Integration effectiveness – Integration effectiveness will be measured on a five-point scale ranging from 'strongly agree' to 'strongly disagree' by asking how effective in general the use of integrating modes was in globally coordinating and controlling the chosen function.
Independent Variables
2. Marketing performance – Similarly, a five-point Likert scale ranging from 'strongly agree' to 'strongly disagree' will be use to measure marketing performance by asking the current stance of marketing approaches performed by Mobile Phone Service Company.
3. Business management performance – This variable will be considered using a five-point scale ranging from 'strongly agree' to 'strongly disagree' by asking the current stance of overall business management approach performed by Mobile Phone Service Company.
Basically, the subjects needed to fill out the survey questionnaires. As indicated in the paper of Barnett (1991), the subjects will grade each statement in the survey-questionnaire using a Likert scale. These Likert scale will be consisted of with a five-response scale.
The corresponding values for responses will be:
Values Interpretation
4.50 – 5.00 Highly Satisfactory
3.50 – 4.49 Satisfactory
2.50 – 3.49 Uncertain
1.50 – 2.49 Unsatisfactory
0.00 – 1.49 Highly Unsatisfactory
The researcher selected the questionnaire as a tool because it is easy to construct and followed by the respondents. Aside from this, the copies of the questionnaire could get in to a significant number of respondents either by personal distribution or by mail. In general, the responses to a questionnaire are standardised and objectified and these could make tabulation simple. But the most important is that the respondents’ responses are of their own free will since there is no interviewer to pressure them. This is one way to avoid biases, mostly the interviewers’ bias. The researcher will also use charts and figures for data presentation.
Samples
The overall sample for this study is composed 30 administrative staff of Mobile Phone Service Company. Actually, these respondents are asked regarding the current status of global integration and the current stance of Mobile Phone Service Company in global market and their individual views about it.
In the paper of Guilford, J.P. & B. Fruchter (1973), they advised to the formula of Slovin in choosing sample sizes. Therefore, the sample size of the population in this paper will be determined by the formula of Slovin. The Slovin’s formula is given as follows:
Where:
n = a sample size
N= population size
e= desired margin of error (percent allowance for non-precision because of the use of the sample instead of the population).
Research Methods and Data Collection
The research described in this document is partly based on quantitative research methods. This permits a flexible and iterative approach. During data gathering the choice and design of methods are constantly modified, based on ongoing analysis. This allows investigation of important new issues and questions as they arise, and allows the investigators to drop unproductive areas of research from the original research plan.
And since this study intends to investigate the current stance of the perspective of Mobile Phone Service Company regarding global integration, then this study will survey 30 administrative staff in the said business regarding the effect of global integration. For this study, primary research and secondary research will be used. Moreover, the descriptive research method will be utilised. In this method, it is possible that the study would be cheap and quick. It could also suggest unanticipated hypotheses. Nonetheless, it would be very hard to rule out alternative explanations and especially infer causations. Thus, this study will use the descriptive approach. This descriptive type of research utilises observations in the study. To illustrate the descriptive type of research, Creswell (1994) guided the researcher when he stated: Descriptive method of research is to gather information about the present existing condition.
For primary research, the researcher will be conducting surveys to 30 administrative staff. At this point, the questionnaires will be used to gather quantitative data. On the other hand, secondary data will be based from the recent literatures related to global integration, marketing and business management.
As indicated previously, this paper will initially base its findings through quantitative research methods because this allows iterative and flexible approach. All throughout of data collection the choice and design of methods are persistently modified, based on partial analysis.
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