netrashetty
Netra Shetty
AmerisourceBergen NYSE: ABC is a Chesterbrook, PA based Drug Wholesale company that was formed by the merger of Bergen Brunswig and AmeriSource in 2001. They provide drug distribution and related services designed to reduce costs and improve patient outcomes, distribute a line of brand name and generic pharmaceuticals, over-the-counter (OTC) health care products and home health care supplies and equipment to a wide variety of health care providers located throughout the United States, including acute care hospitals and health systems, independent and chain retail pharmacies, mail-order facilities, physicians, clinics and other alternate site facilities, as well as skilled nursing and assisted living centers. They also provide pharmaceuticals and pharmacy services to long-term care, workers' compensation and specialty drug patients. It is a market leader in pharmaceutical distribution and ranked 24th on the Fortune 500 list for 2010 with over $71 Billion in revenue
The contact lens industry continues to perform well in 2010, registering a healthy 12 percent growth across the five combined markets monitored by GfK Asia—Hong Kong, South Korea, Singapore, Malaysia and Taiwan.
According to GfK’s full year retail audit findings, all these markets expanded in value within the range of 9 to 12 percent.
The fact that the contact lens industry managed to perform well even during the recession year of 2009 proved that this business generally thrives in all kinds of economic situations,” said Mr.Stanley Kee, Regional Commercial Director of GfK Asia.
"2010 was a good year overall, so it comes as no surprise that the industry fared well and continued on its upward growth trend.”
Dailies contact lens continues to dominate with its 46 percent takeup of the total industry sales value. However, a key driver and currently strongest growth segment that has been stimulating development of the industry in recent years since its launch is the silicone hydrogel lens.
All five markets displayed the common trend of rising market share by this contact lens type, which sold more than 21 million pieces worth over USD69 million last year. Compared to 2009, these figures represent steady and gradual growths of 3 and 4 percent in units and value respectively.
Although all the countries tracked have displayed similar uptrend in silicone hydrogel, different rates of adoption are being displayed across the markets.
While over a fifth of contact lens revenue generated in Singapore, Malaysia and Hong Kong last year came from silicone hydrogel, this proportion was significantly lower in Taiwan and South Korea, given the fact that consumers here are still in the initial transition stage from conventional lens—the type they have traditionally been using.
Most small businesses owners who want to build sales and marketing muscle don’t have the budget to call in market research experts. Marketing expertise is helpful but business owners can learn a lot from doing the market research themselves.
For those without a marketing bone in their bodies, the task might sound daunting, but the payoff from doing the primary research yourself can save you money, and the results are instantaneous.
If, for instance, you are considering introducing new products or services, a sure way to fail is to do so without determining whether there’s an actual need or desire for your new product. That’s basic business. So an easy, cost-efficient method of research is to simply talk to your existing clients as well as potential customers to measure their interest.
This may mean telephoning people you don’t know very well, a challenge for nonsales types; but by polling these clients about whether they want or will use the proposed product or service, you’ll have instant market information from a particular user group on how its members feel about your idea. Their feedback will help you determine which direction to go with it. Talking to customers also works well for businesses owners who are trying to determine their company’s position in the market.
With effective market research, you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store locations. There are numerous ways to uncover this information -- from online research to focus groups to counting customers. To help you meet your target market's needs, we've put together a collection of our best market-research articles and resources
The Indian Petrochemicals Corporation Limited (IPCL) is one of the pioneers in the petrochemical industry in India. It was incorporated in 1969 and it currently produces over 1.6 million tonnes of merchant products and generate turnover close to INR 100 billion (Synthera, 2004). With the aim to improve its operations further, the company has utilised the application of new marketing strategies, Customer Relationship Management (CRM), and Total Quality Management (TQM). The marketing strategies have helped IPCL to identify their target market and how to approach them strategically. With this, the company has sought to create markets for new products by educating potential customers on the benefits of these products and by working with them to create solutions for their petrochemical product needs. On the other hand, CRM has helped the company to maintain its customers, and TQM has contributed in building the reputation of IPCL as being a quality public sector petrochemical company. IPCL was India’s first public sector company to expand equity through public offer in India. In addition to this, IPCL has been blessed with many more achievements giving the company a strong reputation. However, with the objective to continuously improve the company, the company should conduct a research on their operations to find out which department is meeting its goals and which department is not.
Aims and Objectives
The author finds the necessity to conduct a study because the author believes that performances of the departments concerned should be monitored in order to distinguish certain factors that need improvement in the company. The author proposes for a study that generally aims to learn how proper marketing strategy, quality and customer relations works for IPCL to enhance the company’s ability to successfully achieve its objectives and dominate the petrochemical market, not just in India, but also overseas. The study will specifically aim in identifying IPCL’s current quality model. The study should know if this model is effective or properly utilised. Furthermore, the study will evaluate the marketing strategies of the company in details. This will determine if marketing objectives are being met. Finally, the study will carry out an in-depth study of the essential ingredients of CRM and assess its strategies, underlying principles, and process of implementation for generating successful customer relationships to find out if there has been any lack in IPCL’s customer management that needed to be filled up. Basically, the study will evaluate the current performance of IPCL in marketing, customer relations, and quality management. The project’s main objective is to find out which division has been most effective in bringing the company to this level of success and also to find out where do other divisions lack so that the company’s can improve on them and reach the zenith of success.
The contact lens industry continues to perform well in 2010, registering a healthy 12 percent growth across the five combined markets monitored by GfK Asia—Hong Kong, South Korea, Singapore, Malaysia and Taiwan.
According to GfK’s full year retail audit findings, all these markets expanded in value within the range of 9 to 12 percent.
The fact that the contact lens industry managed to perform well even during the recession year of 2009 proved that this business generally thrives in all kinds of economic situations,” said Mr.Stanley Kee, Regional Commercial Director of GfK Asia.
"2010 was a good year overall, so it comes as no surprise that the industry fared well and continued on its upward growth trend.”
Dailies contact lens continues to dominate with its 46 percent takeup of the total industry sales value. However, a key driver and currently strongest growth segment that has been stimulating development of the industry in recent years since its launch is the silicone hydrogel lens.
All five markets displayed the common trend of rising market share by this contact lens type, which sold more than 21 million pieces worth over USD69 million last year. Compared to 2009, these figures represent steady and gradual growths of 3 and 4 percent in units and value respectively.
Although all the countries tracked have displayed similar uptrend in silicone hydrogel, different rates of adoption are being displayed across the markets.
While over a fifth of contact lens revenue generated in Singapore, Malaysia and Hong Kong last year came from silicone hydrogel, this proportion was significantly lower in Taiwan and South Korea, given the fact that consumers here are still in the initial transition stage from conventional lens—the type they have traditionally been using.
Most small businesses owners who want to build sales and marketing muscle don’t have the budget to call in market research experts. Marketing expertise is helpful but business owners can learn a lot from doing the market research themselves.
For those without a marketing bone in their bodies, the task might sound daunting, but the payoff from doing the primary research yourself can save you money, and the results are instantaneous.
If, for instance, you are considering introducing new products or services, a sure way to fail is to do so without determining whether there’s an actual need or desire for your new product. That’s basic business. So an easy, cost-efficient method of research is to simply talk to your existing clients as well as potential customers to measure their interest.
This may mean telephoning people you don’t know very well, a challenge for nonsales types; but by polling these clients about whether they want or will use the proposed product or service, you’ll have instant market information from a particular user group on how its members feel about your idea. Their feedback will help you determine which direction to go with it. Talking to customers also works well for businesses owners who are trying to determine their company’s position in the market.
With effective market research, you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store locations. There are numerous ways to uncover this information -- from online research to focus groups to counting customers. To help you meet your target market's needs, we've put together a collection of our best market-research articles and resources
The Indian Petrochemicals Corporation Limited (IPCL) is one of the pioneers in the petrochemical industry in India. It was incorporated in 1969 and it currently produces over 1.6 million tonnes of merchant products and generate turnover close to INR 100 billion (Synthera, 2004). With the aim to improve its operations further, the company has utilised the application of new marketing strategies, Customer Relationship Management (CRM), and Total Quality Management (TQM). The marketing strategies have helped IPCL to identify their target market and how to approach them strategically. With this, the company has sought to create markets for new products by educating potential customers on the benefits of these products and by working with them to create solutions for their petrochemical product needs. On the other hand, CRM has helped the company to maintain its customers, and TQM has contributed in building the reputation of IPCL as being a quality public sector petrochemical company. IPCL was India’s first public sector company to expand equity through public offer in India. In addition to this, IPCL has been blessed with many more achievements giving the company a strong reputation. However, with the objective to continuously improve the company, the company should conduct a research on their operations to find out which department is meeting its goals and which department is not.
Aims and Objectives
The author finds the necessity to conduct a study because the author believes that performances of the departments concerned should be monitored in order to distinguish certain factors that need improvement in the company. The author proposes for a study that generally aims to learn how proper marketing strategy, quality and customer relations works for IPCL to enhance the company’s ability to successfully achieve its objectives and dominate the petrochemical market, not just in India, but also overseas. The study will specifically aim in identifying IPCL’s current quality model. The study should know if this model is effective or properly utilised. Furthermore, the study will evaluate the marketing strategies of the company in details. This will determine if marketing objectives are being met. Finally, the study will carry out an in-depth study of the essential ingredients of CRM and assess its strategies, underlying principles, and process of implementation for generating successful customer relationships to find out if there has been any lack in IPCL’s customer management that needed to be filled up. Basically, the study will evaluate the current performance of IPCL in marketing, customer relations, and quality management. The project’s main objective is to find out which division has been most effective in bringing the company to this level of success and also to find out where do other divisions lack so that the company’s can improve on them and reach the zenith of success.
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