netrashetty
Netra Shetty
Ameren Corporation NYSE: AEE was created December 31, 1997 by the merger of Missouri's Union Electric Company (formerly NYSE: UEP) and the neighboring Central Illinois Public Service Company (CIPSCO Inc. holding, formerly NYSE: CIP).[3] It is now a holding company for several power companies and energy companies. The company is based in St. Louis, Missouri. Ameren is a portmanteau for "American" and "Energy".
Ameren is the holding company for the following:[3]
AmerenUE, Union Electric Company, 1997
AmerenCIPS, Central Illinois Public Service Company, 1997
AmerenEnergy Resources, holding company, 2000
AmerenEnergy Marketing
AmerenEnergy Generating
AmerenCILCO, Central Illinois Light Company, 2003
AmerenIP, Illinois Power Company, 2004
The AmerenUE subsidiary owns Bagnell Dam on the Osage River, which forms the Lake of the Ozarks. AmerenUE is responsible for managing water levels on the lake according to federal regulations.
Having an international market research conducted in the course of the internationalisation process is basically the foundation on which the consequent development and implementation strategies are to be based on. Basically, this considered as “one of the most important factors in predicting international performance for the firms.” (Brouthers and Nakos 2005, 363) Conducting an international market research also provides a systematic way of coming to a decision based on the marketing outcomes of the international performance of the firm. This similarly provides the idea that strategic decisions could provide a company a guaranteed rate of success given that the decisions that they implement are based on scientific, systematic, and accurate international market research outcomes. Another role of international market research is to ensure that the company will have a sustained development in the market. (Vredenburg and Westley 1999, 239) This is done by carrying out market opportunity studies present in a particular host country. In this regard, trends as well as the minor quirks of the market tend to become more apparent to those who will be making the strategic management plan of the organisation. Uncovering these ideas tends to establish the possibilities on which the company can make optimal use as they go along the process. This is especially true in cases of market-driven companies.
Another role in which international market research is deemed useful is for segmenting the market of the country on which the company seeks to enter. Craft (2004, 40) defines international market segmentation as “the division of a market into groups of customers who share certain characteristics or propensities toward a product or service.” In essence, the process is done to provide a detailed account on the attractiveness of the market on which a company intends to enter. At the same time, the use of international market research takes into account the other areas of the market on which the company could take advantage. One major problem in this part of international marketing is the veracity of the data used by the researcher. They have to make sure that the data used are up to date and accurate. Basically, this problem is encountered because of the use of secondary data as a main source of the analysis. Unless the company is able to acquire data for themselves through directly conducting a survey, then the next best thing that they could do is to be vigilant and recognise whether the data that they are to employ could be trusted or otherwise. Failing to do so is a sure way of bringing the international marketing plan into shambles the moment it goes to its implementation stage.
VIII. Hope for SMEs
Studies have indicated significant amounts of organisation that operate in the international setting are considered as Small and Medium-Sized Enterprises. (Brouthers and Nakos 2004, 229) This shows that entering into the international market is significantly appealing for any organisation regardless of size. In the same account, it shows that the ability of the company to take measures and establish stable operations tend to be one of the determinant of international success. The size of the company would only be deemed at fault in a negligible extent.
This is reinforced by other studies maintaining that in order for these SMEs to prevail over the odds of their operations, they have to eliminate a significant amount of risk in their respective markets. (Hart and Tzokas 1999, 63) In order to do these, massive amounts of marketing information should be amassed by SMEs so as to provide a clear picture of the environment on which these companies are to operate, both domestic and international.
Furthermore, it has been indicated that SMEs has been among the forerunners in the export businesses. (Brouthers and Nakos 2005, 363) Studies have indicated that these companies tend to be successful in the area because of a couple of factors: “influence of decision-maker characteristics on the export behavior of the firm and its performance” and “firm-specific characteristics that influence a firm's international behavior.” (p363) It is seen therefore that the structure of the company, being compact allows for a much expedient way of carrying out decisions. In doing so, the SMEs are able to act timely. In the same way, if the company did make some sort of mistake or miscalculated their actions, then evasive measures could also be done surreptitiously as the decision-makers could detect it quickly.
In addition to the insight that you’ll gain into customer needs, market-research studies can help you avoid costly mistakes, such as introducing an unpopular line of goods or developing a service that no one really wants. Coca-Cola's introduction of New Coke in the 1980s demonstrates what happens when decisions aren't supported by solid research. Coke revised the formula of its traditional brand of soft drink and lost millions in sales. By performing a study and determining what people thought of the new formula, the company could have avoided public-relations headaches.
Ameren is the holding company for the following:[3]
AmerenUE, Union Electric Company, 1997
AmerenCIPS, Central Illinois Public Service Company, 1997
AmerenEnergy Resources, holding company, 2000
AmerenEnergy Marketing
AmerenEnergy Generating
AmerenCILCO, Central Illinois Light Company, 2003
AmerenIP, Illinois Power Company, 2004
The AmerenUE subsidiary owns Bagnell Dam on the Osage River, which forms the Lake of the Ozarks. AmerenUE is responsible for managing water levels on the lake according to federal regulations.
Having an international market research conducted in the course of the internationalisation process is basically the foundation on which the consequent development and implementation strategies are to be based on. Basically, this considered as “one of the most important factors in predicting international performance for the firms.” (Brouthers and Nakos 2005, 363) Conducting an international market research also provides a systematic way of coming to a decision based on the marketing outcomes of the international performance of the firm. This similarly provides the idea that strategic decisions could provide a company a guaranteed rate of success given that the decisions that they implement are based on scientific, systematic, and accurate international market research outcomes. Another role of international market research is to ensure that the company will have a sustained development in the market. (Vredenburg and Westley 1999, 239) This is done by carrying out market opportunity studies present in a particular host country. In this regard, trends as well as the minor quirks of the market tend to become more apparent to those who will be making the strategic management plan of the organisation. Uncovering these ideas tends to establish the possibilities on which the company can make optimal use as they go along the process. This is especially true in cases of market-driven companies.
Another role in which international market research is deemed useful is for segmenting the market of the country on which the company seeks to enter. Craft (2004, 40) defines international market segmentation as “the division of a market into groups of customers who share certain characteristics or propensities toward a product or service.” In essence, the process is done to provide a detailed account on the attractiveness of the market on which a company intends to enter. At the same time, the use of international market research takes into account the other areas of the market on which the company could take advantage. One major problem in this part of international marketing is the veracity of the data used by the researcher. They have to make sure that the data used are up to date and accurate. Basically, this problem is encountered because of the use of secondary data as a main source of the analysis. Unless the company is able to acquire data for themselves through directly conducting a survey, then the next best thing that they could do is to be vigilant and recognise whether the data that they are to employ could be trusted or otherwise. Failing to do so is a sure way of bringing the international marketing plan into shambles the moment it goes to its implementation stage.
VIII. Hope for SMEs
Studies have indicated significant amounts of organisation that operate in the international setting are considered as Small and Medium-Sized Enterprises. (Brouthers and Nakos 2004, 229) This shows that entering into the international market is significantly appealing for any organisation regardless of size. In the same account, it shows that the ability of the company to take measures and establish stable operations tend to be one of the determinant of international success. The size of the company would only be deemed at fault in a negligible extent.
This is reinforced by other studies maintaining that in order for these SMEs to prevail over the odds of their operations, they have to eliminate a significant amount of risk in their respective markets. (Hart and Tzokas 1999, 63) In order to do these, massive amounts of marketing information should be amassed by SMEs so as to provide a clear picture of the environment on which these companies are to operate, both domestic and international.
Furthermore, it has been indicated that SMEs has been among the forerunners in the export businesses. (Brouthers and Nakos 2005, 363) Studies have indicated that these companies tend to be successful in the area because of a couple of factors: “influence of decision-maker characteristics on the export behavior of the firm and its performance” and “firm-specific characteristics that influence a firm's international behavior.” (p363) It is seen therefore that the structure of the company, being compact allows for a much expedient way of carrying out decisions. In doing so, the SMEs are able to act timely. In the same way, if the company did make some sort of mistake or miscalculated their actions, then evasive measures could also be done surreptitiously as the decision-makers could detect it quickly.
In addition to the insight that you’ll gain into customer needs, market-research studies can help you avoid costly mistakes, such as introducing an unpopular line of goods or developing a service that no one really wants. Coca-Cola's introduction of New Coke in the 1980s demonstrates what happens when decisions aren't supported by solid research. Coke revised the formula of its traditional brand of soft drink and lost millions in sales. By performing a study and determining what people thought of the new formula, the company could have avoided public-relations headaches.