netrashetty
Netra Shetty
Altec Lansing is a line of professional, home, automotive, computer, and multimedia audio products first developed in 1936. They were used in many studios as monitor speakers. Altec Lansing loudspeakers were used in the sound system for the Woodstock Festival in 1969.
The current incarnation of the company, called Altec Lansing Technologies, is an OEM supplier to many computer makers such as Asus, Dell, Compaq
Methodology
Secondary Data
In part of the methodology, Kosair need to adapt ample marketing planning approach and that research in marketing appears to represent a bridging mechanism which links the knowledge of human behavior with the useful implementation of what that knowledge allows. It offers a useful framework for effective social planning at a time when social issues have become more critical. Moreover, physicians who work with children should be required to demonstrate sensitivity to psychological and emotional needs just as they are required to demonstrate knowledge of physiological conditions. Therefore, the physician who will later work exclusively would benefit from the pediatric service, regardless of their ultimate career goals and must be prepared for their pediatric rotation and should incorporate material on the emotional side of children's illnesses and ways of dealing with children who suffer from specific ailments and taking
procedures.
Primary Data
Marketing strategies in a form of an open interview as well as the use of questionnaire surveys are important as the hospitals will have significant efforts to help find basic ways in providing cure for the children with ailments as well as to develop marketing strategies that focused on procedures, populations, and services as hospitals are competing for patients through direct marketing and advertising activities. More often, hospitals today are encouraging doctors to form professional associations to provide specialized services for profit contract basis. In addition, hospitals have identified those diseases which are profitable under the DRG system, and they seek to increase admissions of patients with the ailments. The marketing research has implications for human resource usage in order to take steps to run the hospital more like a business.
Survey Methodology
The questionnaire instrument is crucial in several hospitals along with the matrix program. The accuracy of the informants' recall was verified in two ways: comparing the answers of administrators and nursing directors from hospitals in which both responded and comparing informants' responses to published descriptions of their matrix programs.
The Questionnaire
The purpose for this questionnaire is to be able to find out and collate useful views and ideas from the people affiliated to Kosair Children's Hospital involving important information regarding marketing research as a cure for the children's ailments. It is my honor to have your assistance to answer a series of questions. It won't take you more than 10 minutes to complete. Your views matter to each question that is important in answering this questionnaire.
Part A Screening
1. What is your age?
1.1 Under 15 (End)
1.2 16 - 25
1.3 26 - 35
1.4 36 - 45
1.5 46 - 55
1.6 Over 55 (End)
2. Sex of respondent
2.1 Male
2.2 Female
3. On the average, how many hours you would spend on your work at the Norton Healthcare along with children?
3.1 Not watching (End)
3.2 Below 1 hours
3.3 1 - 2 hours
3.4 2 - 3 hours
3.5 3 - 4 hours
3.6 4 - 5 hours
3.7 Over 5 hours
Part B Marketing Research
4. Do you consider marketing research as a cure for Norton Healthcare? If yes, why? (can only choose ONE answer)
Yes________
No_________
Why?______________________________________________________
For Questions 5, 6 and 7, please indicate the importance using "1" representing "VERY UNIMPORTANT" and "5" representing "VERY IMPORTANT"
5. Please evaluate the effects in engaging marketing research of the hospital.
Importance of the healthcare provider functions
Good Quality Health Services for children
Convenience claimed
6. Do the above data affect your decision in choosing Norton Healthcare Kosair Children's Hospital?
Yes_____________
No______________
7. Do you agree that Kosair Children's Hospital Hong should impose marketing strategies to increase the number of admissions?
Yes_____________
No______________
8. What practical suggestions do you have for solving marketing research issues? Mention only three
9. Could the idea of goal setting required by the higher organization on a quarterly basis be a contributing factor for helping children with ailments? Explain your view.
10. Is there a proper research program for nurturing and providing discussions of the areas of concern?
Yes______________
No_______________
Briefly describe how helpful the program is in the space provided below.
________________________________________________________________________________________________________________________________________________________________________________________________________________________
- End of Questionnaire -
Timeline
Week One:
Drafting of the research proposal and the determination of such important and related studies to support any validity of findings and results
Week Two:
Collecting and Gathering of possible data information and appropriate research evidences
Week Three:
Finalization, Assessment and Evaluation of research discussions and its overall contextual process and be applicable for future research
Budget
The requested budget should not go beyond to its limitations and that the expenses in the realization of this study should be noted down properly and the budget should not exceed $100
The current incarnation of the company, called Altec Lansing Technologies, is an OEM supplier to many computer makers such as Asus, Dell, Compaq
Methodology
Secondary Data
In part of the methodology, Kosair need to adapt ample marketing planning approach and that research in marketing appears to represent a bridging mechanism which links the knowledge of human behavior with the useful implementation of what that knowledge allows. It offers a useful framework for effective social planning at a time when social issues have become more critical. Moreover, physicians who work with children should be required to demonstrate sensitivity to psychological and emotional needs just as they are required to demonstrate knowledge of physiological conditions. Therefore, the physician who will later work exclusively would benefit from the pediatric service, regardless of their ultimate career goals and must be prepared for their pediatric rotation and should incorporate material on the emotional side of children's illnesses and ways of dealing with children who suffer from specific ailments and taking
procedures.
Primary Data
Marketing strategies in a form of an open interview as well as the use of questionnaire surveys are important as the hospitals will have significant efforts to help find basic ways in providing cure for the children with ailments as well as to develop marketing strategies that focused on procedures, populations, and services as hospitals are competing for patients through direct marketing and advertising activities. More often, hospitals today are encouraging doctors to form professional associations to provide specialized services for profit contract basis. In addition, hospitals have identified those diseases which are profitable under the DRG system, and they seek to increase admissions of patients with the ailments. The marketing research has implications for human resource usage in order to take steps to run the hospital more like a business.
Survey Methodology
The questionnaire instrument is crucial in several hospitals along with the matrix program. The accuracy of the informants' recall was verified in two ways: comparing the answers of administrators and nursing directors from hospitals in which both responded and comparing informants' responses to published descriptions of their matrix programs.
The Questionnaire
The purpose for this questionnaire is to be able to find out and collate useful views and ideas from the people affiliated to Kosair Children's Hospital involving important information regarding marketing research as a cure for the children's ailments. It is my honor to have your assistance to answer a series of questions. It won't take you more than 10 minutes to complete. Your views matter to each question that is important in answering this questionnaire.
Part A Screening
1. What is your age?
1.1 Under 15 (End)
1.2 16 - 25
1.3 26 - 35
1.4 36 - 45
1.5 46 - 55
1.6 Over 55 (End)
2. Sex of respondent
2.1 Male
2.2 Female
3. On the average, how many hours you would spend on your work at the Norton Healthcare along with children?
3.1 Not watching (End)
3.2 Below 1 hours
3.3 1 - 2 hours
3.4 2 - 3 hours
3.5 3 - 4 hours
3.6 4 - 5 hours
3.7 Over 5 hours
Part B Marketing Research
4. Do you consider marketing research as a cure for Norton Healthcare? If yes, why? (can only choose ONE answer)
Yes________
No_________
Why?______________________________________________________
For Questions 5, 6 and 7, please indicate the importance using "1" representing "VERY UNIMPORTANT" and "5" representing "VERY IMPORTANT"
5. Please evaluate the effects in engaging marketing research of the hospital.
Importance of the healthcare provider functions
Good Quality Health Services for children
Convenience claimed
6. Do the above data affect your decision in choosing Norton Healthcare Kosair Children's Hospital?
Yes_____________
No______________
7. Do you agree that Kosair Children's Hospital Hong should impose marketing strategies to increase the number of admissions?
Yes_____________
No______________
8. What practical suggestions do you have for solving marketing research issues? Mention only three
9. Could the idea of goal setting required by the higher organization on a quarterly basis be a contributing factor for helping children with ailments? Explain your view.
10. Is there a proper research program for nurturing and providing discussions of the areas of concern?
Yes______________
No_______________
Briefly describe how helpful the program is in the space provided below.
________________________________________________________________________________________________________________________________________________________________________________________________________________________
- End of Questionnaire -
Timeline
Week One:
Drafting of the research proposal and the determination of such important and related studies to support any validity of findings and results
Week Two:
Collecting and Gathering of possible data information and appropriate research evidences
Week Three:
Finalization, Assessment and Evaluation of research discussions and its overall contextual process and be applicable for future research
Budget
The requested budget should not go beyond to its limitations and that the expenses in the realization of this study should be noted down properly and the budget should not exceed $100