netrashetty
Netra Shetty
Adaptec is a computer hardware brand owned by PMC-Sierra that is used on some of its host adapters for connecting storage devices to computers. The production line of Adaptec is in Indonesia. Products are made to interface with SCSI, Serial ATA, and Serial attached SCSI. Some of its host adapters are used to perform SSD caching of hard drives. Adaptec is also used to brand battery modules to support its host bus adapters and storage interface cables.
Adaptec, Inc. was the name of a company based in Milpitas, California that produced these products until it sold substantially all of its business operations to PMC-Sierra on June 18, 2010, and is now a shell corporation known as ADPT Corporation. Historically, this company used to produce interface products involving USB, IEEE 1394, iSCSI, Fibre Channel, and video. This company also used to produce CD and DVD burning software like Easy CD Creator and Toast, and network-attached storage devices like the Snap Server product line.
Hong Kong government should focus on its planning policy so as to achieve a stable housing market in long term. The government should be aware of the impact of existing planning policy on the existing and future housing market. For example, if the government foresees demand for housing, it can streamline its planning application procedure, increase the residential zoning areas and increase the allowable development density in order to meet the future demand as having sufficient housing supply can the policy of adequate and affordable housing be met. (Cited from, Hui and Lui, in press 2002) Then, usually planning policies do not take immediate effects on housing market as developers require substantial time to develop the site into high-rise residential buildings. The government may consider providing some incentives for the developers to convert the existing use of land when there is need, the government should allow flexibility in its planning policy so as to adjust to the changing economic and demographic environment. (Cited from, Ho, 2001; Hui, Chan, Wong, Wong and Leung, 2000)
Furthermore, it can be ideal that such residential gross floor area of planning applications will be checked case to case basis as there indicates concept of development density control. The more the residential gross floor area approved, the more the relaxation is on development density. The increase in area of residential zoning will relax constraints on housing supply as well as increase in open space zonings will further constrain the housing supply amiably. Therefore, there should be policy of providing adequate and affordable housing against shortage of housing supply as well as land use regulations for control on residential development.
Marketing research is the function that links the consumer, customer, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing research specifies the information, manages and implements the data-collection process, analyzes the results, and communicates the findings and their implications. Marketing research is concerned with the application of theories, problem-solving methods, and techniques to identify and solve problems in marketing. In order to offset unpredictable consumer behavior, companies invest in market research.
Increased customer focus, demands for resource productivity, and increased domestic and international competition has prompted an increased emphasis on marketing research. Managers cannot always wait for information to arrive in bits and pieces from marketing departments. They often require formal studies of specific situations. For example, Dell Computer might want to know a demographic breakdown of how many and what kinds of people or companies will purchase a new model in its personal computer line. In such situations, the marketing department may not be able to provide from existing knowledge the detailed information needed, and managers normally do not have the skill or time to obtain the information on their own. This formal study, whether performed internally or externally, is called marketing research.
The marketing research process consists of four steps: defining the problem and research objectives, developing the research plan, implementing the research plan, and interpreting and reporting the findings.
DEFINING THE OBJECTIVES
The marketing manager and the researcher must work closely together to define the problem carefully and agree on the research objectives. The manager best understands the decision for which information is needed; the researcher best understands marketing research and how to obtain the information.
Managers must know enough about marketing research to help in the planning and to interpret research results. Managers who know little about the importance of research may obtain irrelevant information or accept inaccurate conclusions. Experienced marketing researchers who understand the manager's problem should also be involved at this stage. The researcher must be able to help the manager define the problem and to suggest ways that research can help the manager make better decisions.
Defining the problem and research objectives is often the hardest step in the research process. The manager may know that something is wrong without knowing the specific causes. For example, managers of a retail clothing store chain decided that falling sales were caused by poor floor set-up and incorrect product positioning. However, research concluded that neither problem was the cause. It turned out that the store had hired sales persons who weren't properly trained in providing good customer service. Careful problem definition would have avoided the cost and delay of research and would have suggested research on the real problem.
When the problem has been defined, the manager and researcher must set the research objectives. A marketing research project might have one of three types of objectives. Sometimes the objective is exploratory—to gather preliminary information that will help define the problem and suggest hypotheses. Sometimes the objective is descriptive—to describe things such as the market potential for a product or the demographics and attitudes of consumers who buy the product. Sometimes the objective is casual—to test hypotheses about cause-and-effect relationships.
Adaptec, Inc. was the name of a company based in Milpitas, California that produced these products until it sold substantially all of its business operations to PMC-Sierra on June 18, 2010, and is now a shell corporation known as ADPT Corporation. Historically, this company used to produce interface products involving USB, IEEE 1394, iSCSI, Fibre Channel, and video. This company also used to produce CD and DVD burning software like Easy CD Creator and Toast, and network-attached storage devices like the Snap Server product line.
Hong Kong government should focus on its planning policy so as to achieve a stable housing market in long term. The government should be aware of the impact of existing planning policy on the existing and future housing market. For example, if the government foresees demand for housing, it can streamline its planning application procedure, increase the residential zoning areas and increase the allowable development density in order to meet the future demand as having sufficient housing supply can the policy of adequate and affordable housing be met. (Cited from, Hui and Lui, in press 2002) Then, usually planning policies do not take immediate effects on housing market as developers require substantial time to develop the site into high-rise residential buildings. The government may consider providing some incentives for the developers to convert the existing use of land when there is need, the government should allow flexibility in its planning policy so as to adjust to the changing economic and demographic environment. (Cited from, Ho, 2001; Hui, Chan, Wong, Wong and Leung, 2000)
Furthermore, it can be ideal that such residential gross floor area of planning applications will be checked case to case basis as there indicates concept of development density control. The more the residential gross floor area approved, the more the relaxation is on development density. The increase in area of residential zoning will relax constraints on housing supply as well as increase in open space zonings will further constrain the housing supply amiably. Therefore, there should be policy of providing adequate and affordable housing against shortage of housing supply as well as land use regulations for control on residential development.
Marketing research is the function that links the consumer, customer, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing research specifies the information, manages and implements the data-collection process, analyzes the results, and communicates the findings and their implications. Marketing research is concerned with the application of theories, problem-solving methods, and techniques to identify and solve problems in marketing. In order to offset unpredictable consumer behavior, companies invest in market research.
Increased customer focus, demands for resource productivity, and increased domestic and international competition has prompted an increased emphasis on marketing research. Managers cannot always wait for information to arrive in bits and pieces from marketing departments. They often require formal studies of specific situations. For example, Dell Computer might want to know a demographic breakdown of how many and what kinds of people or companies will purchase a new model in its personal computer line. In such situations, the marketing department may not be able to provide from existing knowledge the detailed information needed, and managers normally do not have the skill or time to obtain the information on their own. This formal study, whether performed internally or externally, is called marketing research.
The marketing research process consists of four steps: defining the problem and research objectives, developing the research plan, implementing the research plan, and interpreting and reporting the findings.
DEFINING THE OBJECTIVES
The marketing manager and the researcher must work closely together to define the problem carefully and agree on the research objectives. The manager best understands the decision for which information is needed; the researcher best understands marketing research and how to obtain the information.
Managers must know enough about marketing research to help in the planning and to interpret research results. Managers who know little about the importance of research may obtain irrelevant information or accept inaccurate conclusions. Experienced marketing researchers who understand the manager's problem should also be involved at this stage. The researcher must be able to help the manager define the problem and to suggest ways that research can help the manager make better decisions.
Defining the problem and research objectives is often the hardest step in the research process. The manager may know that something is wrong without knowing the specific causes. For example, managers of a retail clothing store chain decided that falling sales were caused by poor floor set-up and incorrect product positioning. However, research concluded that neither problem was the cause. It turned out that the store had hired sales persons who weren't properly trained in providing good customer service. Careful problem definition would have avoided the cost and delay of research and would have suggested research on the real problem.
When the problem has been defined, the manager and researcher must set the research objectives. A marketing research project might have one of three types of objectives. Sometimes the objective is exploratory—to gather preliminary information that will help define the problem and suggest hypotheses. Sometimes the objective is descriptive—to describe things such as the market potential for a product or the demographics and attitudes of consumers who buy the product. Sometimes the objective is casual—to test hypotheses about cause-and-effect relationships.
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