netrashetty
Netra Shetty
Acuity Brands, Inc. (NYSE: AYI), through its subsidiaries, engages in the design, production, and distribution of lighting equipment and specialty products worldwide. The company was founded in 2001 and is based in Atlanta, Georgia.[3]
Acuity Brands has spun off its specialty chemicals business effective November 1, 2008. The new company is known as Zep Inc. and is traded on the NYSE under the ticker symbol ZE
In the case of REDA, the [negative] perceptions of the people are greatly influenced by the news media, highlighting the ongoing ethical crisis within the organisation. As such, the recent controversies surrounding REDA is now in the forefront of debates which further hurts the image of the company. Belonging in the real estate development industry, this market research will focus on how REDA is being perceived by the people being affected by that industry. There is a need therefore to conduct a public perception audit to determine the perceptions of the Hong Kong nationals regarding the controversies.
Research design
A conclusive research design is suitable for this market research using a cross-sectional approach. Since the focus of the research is the perception of the public, it is suggested that the perceptions of the people will be studied at a particular time, and the closest time possible on the alleged occurrence of the controversies. In this way, the perceptions of the people are shaped by their knowledge of these controversies.
A survey strategy will be used and questionnaire will be developed. It is suggested that the questionnaire will have two parts: demographic and perceptions-related questions. Further, the questionnaire itself will be bilingual hence with interpretations in English and Mandarin. This was chosen since the questionnaire method can generate a large amount of data in an economical way. Ranking, close- and open-ended questions will be likely used in the questionnaire. Questionnaires will be number coded since names of the respondents will not be collected.
The study will target at least 1% of the total population to reflect the diversity in perceptions on the corporate image of REDA. Non-probability sampling technique will be used. Specifically, convenience sampling will be employed since it can make the survey faster and easier. This is critical because there is a need to avoid time bias wherein the public can instantly change their perceptions about the organisation through the mediation of the local media.
Data collection
Primary and secondary data will be collected. In primary research, Hong Kong residents will be surveyed. Survey of the respondents will be conducted in places with high human traffic such as in the business district. The survey will be self-administered so that if the respondent decided to accomplish the questionnaire at a later time s/he can do so.
Secondary data, on the other hand, will be collected from previous research reports, company reports, newspaper editorials and journal articles. Collected information from these sources will be treated as primer or backgrounders.
Data analysis
Results will be tabulated using the SPSS software. Aside from descriptive statistics of weighted mean and percentage, data will be compared using analysis of variance (ANOVA). For the open-ended questions, qualitative data analysis will be used for the purpose of extracting the most relevant themes from the analysed data and then categorised them accordingly. As such, thematic content and comparative analysis will be used.
Reporting
Results of the market research will be reported via written reports including a newsletter that will be prepared by REDA. This newsletter will be disseminated for public readership free of charge. Such a newsletter will feature the results as well as how REDA could likely do to address the different perceptions of the public.
Acuity Brands has spun off its specialty chemicals business effective November 1, 2008. The new company is known as Zep Inc. and is traded on the NYSE under the ticker symbol ZE
In the case of REDA, the [negative] perceptions of the people are greatly influenced by the news media, highlighting the ongoing ethical crisis within the organisation. As such, the recent controversies surrounding REDA is now in the forefront of debates which further hurts the image of the company. Belonging in the real estate development industry, this market research will focus on how REDA is being perceived by the people being affected by that industry. There is a need therefore to conduct a public perception audit to determine the perceptions of the Hong Kong nationals regarding the controversies.
Research design
A conclusive research design is suitable for this market research using a cross-sectional approach. Since the focus of the research is the perception of the public, it is suggested that the perceptions of the people will be studied at a particular time, and the closest time possible on the alleged occurrence of the controversies. In this way, the perceptions of the people are shaped by their knowledge of these controversies.
A survey strategy will be used and questionnaire will be developed. It is suggested that the questionnaire will have two parts: demographic and perceptions-related questions. Further, the questionnaire itself will be bilingual hence with interpretations in English and Mandarin. This was chosen since the questionnaire method can generate a large amount of data in an economical way. Ranking, close- and open-ended questions will be likely used in the questionnaire. Questionnaires will be number coded since names of the respondents will not be collected.
The study will target at least 1% of the total population to reflect the diversity in perceptions on the corporate image of REDA. Non-probability sampling technique will be used. Specifically, convenience sampling will be employed since it can make the survey faster and easier. This is critical because there is a need to avoid time bias wherein the public can instantly change their perceptions about the organisation through the mediation of the local media.
Data collection
Primary and secondary data will be collected. In primary research, Hong Kong residents will be surveyed. Survey of the respondents will be conducted in places with high human traffic such as in the business district. The survey will be self-administered so that if the respondent decided to accomplish the questionnaire at a later time s/he can do so.
Secondary data, on the other hand, will be collected from previous research reports, company reports, newspaper editorials and journal articles. Collected information from these sources will be treated as primer or backgrounders.
Data analysis
Results will be tabulated using the SPSS software. Aside from descriptive statistics of weighted mean and percentage, data will be compared using analysis of variance (ANOVA). For the open-ended questions, qualitative data analysis will be used for the purpose of extracting the most relevant themes from the analysed data and then categorised them accordingly. As such, thematic content and comparative analysis will be used.
Reporting
Results of the market research will be reported via written reports including a newsletter that will be prepared by REDA. This newsletter will be disseminated for public readership free of charge. Such a newsletter will feature the results as well as how REDA could likely do to address the different perceptions of the public.
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