netrashetty
Netra Shetty
AccuQuote is a life insurance quotes provider based in United States. It was established by Byron Udell in 1994. The company is headquartered outside Chicago in Wheeling, Illinois and has a satellite branch office in Golden, Colorado.
Marketing Research
Question 1
Quantitative research uses mathematical analysis in order to provide proof of a fact or hypothesis, guess or assumption. When it is properly implemented, it can help to answer question including how many consumers prefer a new product? or which of these three packaging designs is most attractive to consumers (Kolb, 2008). Thus, it concerns with acquiring exact measurements or correlations and statistical significance between the variables which is important in predicting, assessing and estimating the attitudes and behaviors of buyers which can help in the process of market sizing, segmentation, together with the discovery of the drivers for products and different brand preferences (Marriot, 2006).
This method can be useful for the studying the usage pattern of toiletries among the consumers, because it can help to gather actual number of fact from the customers which can be supported by numbers and ratios. Survey can be used in order to conduct a quantitative research, which focuses on selecting a sample which represent the market segment and then ask them to fill up questionnaires and then tabulate the result by using statistical software package that will be used in order to support the proven fact. Questionnaire can include questions that will ask the customers about their usage of toiletries, thus, by using valid number of sample that will represent the market segment; the result of the study will show the behavior of the customers towards the said product. Thus, the process can eat less time and effort for the marketers because the number speaks for itself.
In the partial service catering, the meal will be prepared at the location of the firm or at the party site and then arrange it as a self serve buffet. The said type of catering can be considered as the most common type of catering or mass service. There are different factors that must be considered in order to design a service model which will ensure good flow of service from the consumers and the catering firm.
In partial catering service, it is important to maintain the balance between being equipment and people focused, because orders must be taken from the customers, produced in the headquarters of the firm, with accordance to the fixed menu and then deliver it to the site and set up. In addition, the length of customer contact time is considered as low, because the catering firm is only involve in the delivery of the foods and preparation of buffet. Furthermore, the degree of customization is also considered as low because commonly catering firms tend to create their own menu, where in the customers can choose from or ask for some changes in the ingredients or process if possible, but still the degree of adjustment made to respond to the customers is not that high that it will affect the standard procedures and process of the company.
It is also important to focus on the degree to which service personnel can exercise judgment and carefulness. In the case of partial catering, there is a need for mediocre discretion because all of the activities and things to be done in the site were all planned before and the employees don’t have serve the customers to the fullest. Because of these factors it can be said that the value added is at the back-room or at kitchen where all the food to be delivered are being cooked and prepared. However, it is still important for the employees to show courtesy during the delivery. Above all, the said topology of service is the mixture of product and process, because it is important to ensure the quality of the food to be delivered as well as the processes that are needed to be done.
Because of the said factors it is important for catering firm to focus on the different activities and things that will help to align their service model towards the quality of their service. Primarily, it is important for catering business to focus on the different equipments that are needed in order to produce and deliver their products towards the customers and the site, at the same time, focus on developing the skills of employees in cooking and preparing foods, and communicating with the customers, but it is important to focus on the skills that are hardly needed in the back-room. Therefore, it is important to employ efficient staffs; at the same time install different kitchen equipments that will help to speed up the performance of the staffs, at the same time, improve the quality of their works. Above all, it is important to properly organize the activities and duties of staff in order to ensure that the person holds responsibility and duty that he or she is familiar or good at.
Marketing Research
Question 1
Quantitative research uses mathematical analysis in order to provide proof of a fact or hypothesis, guess or assumption. When it is properly implemented, it can help to answer question including how many consumers prefer a new product? or which of these three packaging designs is most attractive to consumers (Kolb, 2008). Thus, it concerns with acquiring exact measurements or correlations and statistical significance between the variables which is important in predicting, assessing and estimating the attitudes and behaviors of buyers which can help in the process of market sizing, segmentation, together with the discovery of the drivers for products and different brand preferences (Marriot, 2006).
This method can be useful for the studying the usage pattern of toiletries among the consumers, because it can help to gather actual number of fact from the customers which can be supported by numbers and ratios. Survey can be used in order to conduct a quantitative research, which focuses on selecting a sample which represent the market segment and then ask them to fill up questionnaires and then tabulate the result by using statistical software package that will be used in order to support the proven fact. Questionnaire can include questions that will ask the customers about their usage of toiletries, thus, by using valid number of sample that will represent the market segment; the result of the study will show the behavior of the customers towards the said product. Thus, the process can eat less time and effort for the marketers because the number speaks for itself.
In the partial service catering, the meal will be prepared at the location of the firm or at the party site and then arrange it as a self serve buffet. The said type of catering can be considered as the most common type of catering or mass service. There are different factors that must be considered in order to design a service model which will ensure good flow of service from the consumers and the catering firm.
In partial catering service, it is important to maintain the balance between being equipment and people focused, because orders must be taken from the customers, produced in the headquarters of the firm, with accordance to the fixed menu and then deliver it to the site and set up. In addition, the length of customer contact time is considered as low, because the catering firm is only involve in the delivery of the foods and preparation of buffet. Furthermore, the degree of customization is also considered as low because commonly catering firms tend to create their own menu, where in the customers can choose from or ask for some changes in the ingredients or process if possible, but still the degree of adjustment made to respond to the customers is not that high that it will affect the standard procedures and process of the company.
It is also important to focus on the degree to which service personnel can exercise judgment and carefulness. In the case of partial catering, there is a need for mediocre discretion because all of the activities and things to be done in the site were all planned before and the employees don’t have serve the customers to the fullest. Because of these factors it can be said that the value added is at the back-room or at kitchen where all the food to be delivered are being cooked and prepared. However, it is still important for the employees to show courtesy during the delivery. Above all, the said topology of service is the mixture of product and process, because it is important to ensure the quality of the food to be delivered as well as the processes that are needed to be done.
Because of the said factors it is important for catering firm to focus on the different activities and things that will help to align their service model towards the quality of their service. Primarily, it is important for catering business to focus on the different equipments that are needed in order to produce and deliver their products towards the customers and the site, at the same time, focus on developing the skills of employees in cooking and preparing foods, and communicating with the customers, but it is important to focus on the skills that are hardly needed in the back-room. Therefore, it is important to employ efficient staffs; at the same time install different kitchen equipments that will help to speed up the performance of the staffs, at the same time, improve the quality of their works. Above all, it is important to properly organize the activities and duties of staff in order to ensure that the person holds responsibility and duty that he or she is familiar or good at.