Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
Social Media Conversation Types
Social Networks are ongoing conversations.
There are three types of social conversations.
? Long Conversations = Facebook, MySpace
? Short Conversations = Twitter
? Distant Conversations = Blogs, Message Boards, etc.
Social Media: Brand Promotion & Reputation Management
Establish a Presence on Facebook
? The Largest Social Network (over 300 million users)
? The Fastest Growing Advertising Network (contextual, relevant)
? The Best Free Tools for Promoting Your Business:
? Pages (Promote Products, Discussions, More, etc.)
? Groups (Promote Products, Discussions, More, etc.)
? The Best Place for Open Discussions (outside your website)
? The Mobile Application (iPhone, Blackberry)
? The Best Way to Build Community for Your Brand
? Carryover Users to Your Website (FBConnect)
? Friend Recommendations (growth user base)
? Shared Content (increased exposure)
? I predict Facebook will become the “Google” of social networks
Social Media: Brand Promotion & Reputation Management
Establish a Presence on Twitter
? Extremely Fast Growing Social Network
? Extremely Open for Connecting w/ New People (-vs- Facebook)
? Free Tool for Promoting Your Business:
? Promote Your Content (RSS Feeds)
? Find New Customers (One on One Discussions)
? Support Existing Customers (One on One Discussions)
? Locate Potential Consumers (Advanced Search Tools)
? Open Discussions (keep your tweets balanced)
? The Mobile Applications (iPhone, Blackberry)
? As Twitter continues to Evolve, we continue to find new uses…
Social Media: Brand Promotion & Reputation Management
Monitor Distant Conversations
? Keep Google Eyes (Constantly Search for Your Brand)
? Blogs / Websites (Opinions, Reviews, etc.)
? Forums / Message Boards (Support, Reviews, etc.)
? Your Competitor Presence (Where are they?)
? Socially Bookmark / Tag Your Content (Digg, Delicious, etc.)
Social Media: Brand Promotion & Reputation Management
Facebook Advice / Best Practices
? Promoting Your Brand / Products / Services
? Establishing a Fan Base / Group Members
? Frequent Communications w/out Overdoing it…
? Discussion Boards
? Wall Posts
? Know When to Message
? Keeping Your Customer Base Happy
? Fast Service + Resolutions = Happy Customers
Social Media: Brand Promotion & Reputation Management
Twitter Advice / Best Practices
? Making Friends & Finding Followers
? Promoting Your Brand / Products / Services
? Personal Communications
? @replies and DM’s (be transparent, consistent)
? Pushing Content via RSS Feed
? Don’t overdo your automated content
? Show that you are “real people”
? Keeping Your Customer Base Happy
? Fast Service + Resolutions = Happy Customers
Social Media: Brand Promotion & Reputation Management
Be Proactive: Look for Trouble…
? Utilize Search to locate conversations
? Facebook: Are there existing groups, fan pages?
? Twitter: What are people tweeting about you?
? Utilize Social Bookmarks
? Digg & Delicious: Great SEO Juice, Relevance
? Customer Reviews on Amazon, eBay, etc.
? Amazon: Check Customer Reviews Frequently
? eBay: Strive for High Approval Rating
Social Media: Brand Promotion & Reputation Management
Be Dedicated…
? Social Media Content Changes Daily, Hourly, etc.
? Setup a Monitoring / Management Plan
? Be Consistent (Never Leave them Hanging)
? Designate Trained, Capable People as Managers
? Social Media Managers are hot commodities
? Don’t be afraid to Outsource
? What is Your Competition Doing?
? Competitions, Discounts, Promotions, etc.
Social Media: Brand Promotion & Reputation Management
What to Expect & Tips for Success…
? Social Saturation Takes Time, Be Patient!
? Don’t expect immediate ROI
? Promote Your Social Presence Every Opportunity You Have…
? Encourage Customers to Post Content…
? Have them Blog, Write Reviews, Recommendations
? Utilize Customer Reviews (Repost, Retweet, etc.)
? Manage Your Social Following Carefully
? Don’t overdo it, or try to hard!
? Think Outside the Box…
Social Media: Brand Promotion & Reputation Management
Thanks for Attending…
? Questions & Comments
? Good Luck!
? Presentation Slides: http://cottonrohrscheib.com/blog
About Me…
? Partner / Co-Founder of Pleth, LLC
? Web Design, Development, Managed Hosting
? Business Class Email Solutions
? Social Marketing & Consulting
? Social Media Consultant / Blogger
? Twitter: @cottonr
? Blog: The Cotton Club http://cottonrohrscheib.com
? Developer (over 10 years experience)
? For More Information:
? http://pleth.com
? http://powersitedesign.com
? http://cottonrohrscheib.com
? http://facebook.com/cottonr
? Telephone: 888-276-0848
? Email: [email protected]
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
doc_238487915.pptx
Social Media: Brand Promotion & Reputation Management
Social Media Conversation Types
Social Networks are ongoing conversations.
There are three types of social conversations.
? Long Conversations = Facebook, MySpace
? Short Conversations = Twitter
? Distant Conversations = Blogs, Message Boards, etc.
Social Media: Brand Promotion & Reputation Management
Establish a Presence on Facebook
? The Largest Social Network (over 300 million users)
? The Fastest Growing Advertising Network (contextual, relevant)
? The Best Free Tools for Promoting Your Business:
? Pages (Promote Products, Discussions, More, etc.)
? Groups (Promote Products, Discussions, More, etc.)
? The Best Place for Open Discussions (outside your website)
? The Mobile Application (iPhone, Blackberry)
? The Best Way to Build Community for Your Brand
? Carryover Users to Your Website (FBConnect)
? Friend Recommendations (growth user base)
? Shared Content (increased exposure)
? I predict Facebook will become the “Google” of social networks
Social Media: Brand Promotion & Reputation Management
Establish a Presence on Twitter
? Extremely Fast Growing Social Network
? Extremely Open for Connecting w/ New People (-vs- Facebook)
? Free Tool for Promoting Your Business:
? Promote Your Content (RSS Feeds)
? Find New Customers (One on One Discussions)
? Support Existing Customers (One on One Discussions)
? Locate Potential Consumers (Advanced Search Tools)
? Open Discussions (keep your tweets balanced)
? The Mobile Applications (iPhone, Blackberry)
? As Twitter continues to Evolve, we continue to find new uses…
Social Media: Brand Promotion & Reputation Management
Monitor Distant Conversations
? Keep Google Eyes (Constantly Search for Your Brand)
? Blogs / Websites (Opinions, Reviews, etc.)
? Forums / Message Boards (Support, Reviews, etc.)
? Your Competitor Presence (Where are they?)
? Socially Bookmark / Tag Your Content (Digg, Delicious, etc.)
Social Media: Brand Promotion & Reputation Management
Facebook Advice / Best Practices
? Promoting Your Brand / Products / Services
? Establishing a Fan Base / Group Members
? Frequent Communications w/out Overdoing it…
? Discussion Boards
? Wall Posts
? Know When to Message
? Keeping Your Customer Base Happy
? Fast Service + Resolutions = Happy Customers
Social Media: Brand Promotion & Reputation Management
Twitter Advice / Best Practices
? Making Friends & Finding Followers
? Promoting Your Brand / Products / Services
? Personal Communications
? @replies and DM’s (be transparent, consistent)
? Pushing Content via RSS Feed
? Don’t overdo your automated content
? Show that you are “real people”
? Keeping Your Customer Base Happy
? Fast Service + Resolutions = Happy Customers
Social Media: Brand Promotion & Reputation Management
Be Proactive: Look for Trouble…
? Utilize Search to locate conversations
? Facebook: Are there existing groups, fan pages?
? Twitter: What are people tweeting about you?
? Utilize Social Bookmarks
? Digg & Delicious: Great SEO Juice, Relevance
? Customer Reviews on Amazon, eBay, etc.
? Amazon: Check Customer Reviews Frequently
? eBay: Strive for High Approval Rating
Social Media: Brand Promotion & Reputation Management
Be Dedicated…
? Social Media Content Changes Daily, Hourly, etc.
? Setup a Monitoring / Management Plan
? Be Consistent (Never Leave them Hanging)
? Designate Trained, Capable People as Managers
? Social Media Managers are hot commodities
? Don’t be afraid to Outsource
? What is Your Competition Doing?
? Competitions, Discounts, Promotions, etc.
Social Media: Brand Promotion & Reputation Management
What to Expect & Tips for Success…
? Social Saturation Takes Time, Be Patient!
? Don’t expect immediate ROI
? Promote Your Social Presence Every Opportunity You Have…
? Encourage Customers to Post Content…
? Have them Blog, Write Reviews, Recommendations
? Utilize Customer Reviews (Repost, Retweet, etc.)
? Manage Your Social Following Carefully
? Don’t overdo it, or try to hard!
? Think Outside the Box…
Social Media: Brand Promotion & Reputation Management
Thanks for Attending…
? Questions & Comments
? Good Luck!
? Presentation Slides: http://cottonrohrscheib.com/blog
About Me…
? Partner / Co-Founder of Pleth, LLC
? Web Design, Development, Managed Hosting
? Business Class Email Solutions
? Social Marketing & Consulting
? Social Media Consultant / Blogger
? Twitter: @cottonr
? Blog: The Cotton Club http://cottonrohrscheib.com
? Developer (over 10 years experience)
? For More Information:
? http://pleth.com
? http://powersitedesign.com
? http://cottonrohrscheib.com
? http://facebook.com/cottonr
? Telephone: 888-276-0848
? Email: [email protected]
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
doc_238487915.pptx