Marketing Project of Ray-ban sunglasses

annudk

New member
This is request to every member on ManagementParadise plz help in making marketing project og RAYBAN Sunglasses..................

Points to be consider in project

1.Classification in terms of
a. Usages
b. Risk
2. Brand Hierarchy
3. Packagign and point of sale presentation
4. Channels
a. Flows , levels , management
b. Order processing, inventory planning and management
c. Retail, wholesale, franchise structure / terms.
5. Pricing
a. Objectives
b. Sensitivity factors, elasticity and demand curve
c. Method, policy and adjustment
 
IT SEEMS THAT THIS PROJECT IS A KNOWLDGE DRIVNE PROJECT. IT MIGHT SOLVE MY POURPOSE. THE WORK IS DONE IN THIS PROJECT IS REMARKABLE.
KEEP IT UP.
 
Hi

i m getting desperate to read the ray ban project but its too difficult to reach it, can u pls mail me or send a rough copy to read,
 
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