This is request to every member on ManagementParadise plz help in making marketing project og RAYBAN Sunglasses..................
Points to be consider in project
1.Classification in terms of
a. Usages
b. Risk
2. Brand Hierarchy
3. Packagign and point of sale presentation
4. Channels
a. Flows , levels , management
b. Order processing, inventory planning and management
c. Retail, wholesale, franchise structure / terms.
5. Pricing
a. Objectives
b. Sensitivity factors, elasticity and demand curve
c. Method, policy and adjustment
Points to be consider in project
1.Classification in terms of
a. Usages
b. Risk
2. Brand Hierarchy
3. Packagign and point of sale presentation
4. Channels
a. Flows , levels , management
b. Order processing, inventory planning and management
c. Retail, wholesale, franchise structure / terms.
5. Pricing
a. Objectives
b. Sensitivity factors, elasticity and demand curve
c. Method, policy and adjustment