4Kids Entertainment (commonly known as 4Kids) is an American film and television production company currently operating under bankruptcy protection. It is known for English-dubbing Japanese anime and specializing in the acquisition, production and licensing of children's entertainment around the United States. The first anime that 4Kids dubbed was the first eight seasons of Pokémon that aired on Kids' WB! in the United States. The company is most well-known for its range of television licenses, which has included the multi-billion dollar Pokémon and Yu-Gi-Oh! Japanese anime franchises. They also ran two program blocks: The CW4Kids on The CW and 4Kids TV stations, both aimed at children.[1] As of December 27, 2008, the 4KidsTV block ended on Fox Network, leaving 4Kids to only broadcast The CW4Kids.
4Kids Entertainment has its world headquarters on Sixth Avenue in New York City, its subsidiary, 4Kids Productions, has its headquarters in a separate building in Manhattan.[2] The New York Stock Exchange delisted 4Kids (NYSE: KDE) on June 1, 2010.[3] As of April 6, 2011, it has filed for Chapter 11 bankruptcy following a lawsuit concerning the Yu-Gi-Oh! franchise.
NEW YORK--(BUSINESS WIRE)
4Kids Entertainment, Inc. (NYSE: KDE), today announced results for the fourth quarter and year ended December 31, 2003.
For fiscal year 2003, 4Kids Entertainment net revenues increased 92% to $102.1 million from $53.1 million in 2002. Net income for the year was $14.8 million, or $1.05 per diluted share, versus $7.0 million, or $0.51 per diluted share, reported in the prior fiscal year.
The diluted weighted average common shares outstanding for the year ended December 31, 2003 were 14,156,291 shares compared with 13,726,642 shares for the prior year.
Net revenues in the fourth quarter ended December 31, 2003, were $32.4 million compared to $25.9 million in the year-earlier period. Fourth quarter net income was $5.3 million, or $0.36 per diluted share, compared to $2.2 million, or $0.16 per diluted share, in the same period from the previous year.
Commenting on the results, Al Kahn, Chairman and Chief Executive Officer, said, "our annual revenues grew to over $100 million for the first time in the company's history enabling us to more than double net income and earnings per share for the year".
The Company noted that revenues were driven by strong consumer demand for Yu-Gi-Oh!(TM) and Teenage Mutant Ninja Turtles(TM) licensed merchandise which grew steadily throughout the year and into the holiday season. Additionally, business initiatives recently launched in 2002, such as the Fox Box which generated ad sales, and 4Kids Home Video, were contributors to higher revenues.
"FoxBox(TM), 4Kids' four hours of programming on Saturday mornings on the Fox Network, continues to be an important component of our content distribution strategy," Kahn added. "The new 2003-2004 FoxBox(TM) line-up, launched in September, has given our properties greater overall exposure to our primary target audience of boys age 6-11. We anticipate that ad sales and FoxBox(TM) related merchandise licensing revenues will increase from 2003 levels."
Looking ahead, we are excited about our prospects for the upcoming year. The first Yu-Gi-Oh! (TM) feature film is set to premiere in August and we are seeing sustained retail demand for Yu-Gi-Oh! (TM) and Teenage Mutant Ninja Turtles(TM) licensed merchandise thus far in 2004. We are planning the introduction of new licensed merchandise for these properties as well as the launch of a new licensing program for Shaman King(TM). In addition, we are planning the mid-year launch of Winx Club(TM), our first property targeting the girls market, on the FoxBox(TM).
Over the last several years, we have diversified our revenue streams through the acquisition of new children's properties and by entering complimentary business lines. Going forward, we will remain focused on identifying new and innovative kids content and bringing it broad exposure. Given our strong balance sheet and track record, we believe we are well positioned to grow our portfolio of kids properties," concluded Kahn.
About 4Kids Entertainment: Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media buying and planning; and Web site development.
Political Analysis
* Political stability
* Risk of military invasion
* Legal framework for contract enforcement
* Intellectual property protection
* Trade regulations & tariffs
* Favored trading partners
* Anti-trust laws
* Pricing regulations
* Taxation - tax rates and incentives
* Wage legislation - minimum wage and overtime
* Work week
* Mandatory employee benefits
* Industrial safety regulations
* Product labeling requirements
Economic Analysis
* Type of economic system in countries of operation
* Government intervention in the free market
* Comparative advantages of host country
* Exchange rates & stability of host country currency
* Efficiency of financial markets
* Infrastructure quality
* Skill level of workforce
* Labor costs
* Business cycle stage (e.g. prosperity, recession, recovery)
* Economic growth rate
* Discretionary income
* Unemployment rate
* Inflation rate
* Interest rates
Social Analysis
* Demographics
* Class structure
* Education
* Culture (gender roles, etc.)
* Entrepreneurial spirit
* Attitudes (health, environmental consciousness, etc.)
* Leisure interests
Technological Analysis
* Recent technological developments
* Technology's impact on product offering
* Impact on cost structure
* Impact on value chain structure
* Rate of technological diffusion
Compagnie Financiere Richemont AG - SWOT Analysis company profile is the essential source for top-level company data and information. Compagnie Financiere Richemont AG - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Compagnie Financiere Richemont (Richemont or "the company") is a luxury goods company; the company specializes in jewelry, luxury watches and writing instruments. The company operates in over 30 countries around the world. It is headquartered in Bellevue Geneva, Switzerland and employs approximately 20,000 people. The company recorded revenues of E5,176 million (approximately $7,317.6 million) during the financial year ended March 2010 (FY2010), a decrease of 4.5% compared with 2009.
Table of Contents :
SWOT COMPANY PROFILE: Compagnie Financiere Richemont AG
Key Facts: Compagnie Financiere Richemont AG
Company Overview: Compagnie Financiere Richemont AG
Business Description: Compagnie Financiere Richemont AG
Company History: Compagnie Financiere Richemont AG
Key Employees: Compagnie Financiere Richemont AG
Key Employee Biographies: Compagnie Financiere Richemont AG
Products & Services Listing: Compagnie Financiere Richemont AG
Products & Services Analysis: Compagnie Financiere Richemont AG
SWOT analysis: Compagnie Financiere Richemont AG
*Strengths: Compagnie Financiere Richemont AG
*Weaknesses: Compagnie Financiere Richemont AG
*Opportunities: Compagnie Financiere Richemont AG
*Threats: Compagnie Financiere Richemont AG
Company View: Compagnie Financiere Richemont AG
Top Competitors: Compagnie Financiere Richemont AG
Location and Subsidiary: Compagnie Financiere Richemont AG
*Head Office: Compagnie Financiere Richemont AG
*Other Locations and Subsidiaries: Compagnie Financiere Richemont AG
4Kids Entertainment (NYSE: KDE), the global children’s entertainment and merchandise licensing organization, has put itself up for sale. Sources close with the situation tell paidContent that the company is currently going through a selective bidding process, and speaking to a few interested parties.
With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. is one of the larger owners, licensees and distributors of children’s TV in U.S., and is known for brands such as the Pokémon and Yu-Gi-Oh! Japanese anime franchises, Teenage Mutant Ninja Turtles, and Cabbage Patch Kids. Additionally, the company programs and sells the national advertising time in “TheCW4Kids,” the five-hour Saturday morning children’s block which airs nationally on The CW Television Network.
4Kids Entertainment went through 15% staff reduction in December of last year due to the worsening economic environment. Its stock price has been steadily declining for the last several quarters with a 52-wk change of nearly (-80%). In addition, there doesn’t appear to be any sort of catalyst (currently, at least) in terms of powering the shares higher. The co.’s revenues for the year are nearly $60M, on a negative profit margin, trailing 12, of 56%, followed by a negative 49% in operating ones. 4Kids revenues dropped to $10.5 million in Q1’09 one a year-over-year basis while quarterly revenue growth came in at nearly (-33%).
With heavy competition from the likes of Disney, Turner and Nickelodeon, notes paidContent, this might be as best a time as any for the company to sell.
Trade Marketing Specialist
RESPONSIBILITIES:
a. Strategic Trade Marketing Leadership for MN = Develop Trade Marketing Strategies for the Nutrition team. Identify top goals and strategic priorities for hospital / trade
(What) Lead all Sales Analytics for MN
(How) Strategic planning with the team
Alignment with TMG / Business Unit / Field Sales (Ethical and Trade)
Goal setting with the team, and mapping out year plans & programs
(Why) To provide focus and direction for all trade related activities for MN
To be aligned with Business Unit's Goals and Directions
To set clear expectations on trade activation programs / alignment w/ TMG
Frequency: 10%-15%
b. Strategic Operational of Field Sales = Link Link between MN business unit and trade marketing
(What) Interface with other functional/support groups
(How) Big Idea / strategic planning sessions with General / Specialty Groups of MN
Strategic planning sessions with Trade Marketing and Cluster Heads
(General / Specialty Group) Alignment of all trade related programs during quarterly business reviews
(Why) To translate MN Business Unit programs into relevant, easy to execute trade
programs; to ensure achievement not only of sales targets but brand targets on
margin, as well.
To provide business unit groups with all support they need in the field.
Frequency: 20%-30%
c. Promo Management = Lead the development of trade promotions & Develop implementing guidelines, monitoring and evaluation process
(How) Alignment with Brand on strategies and tactics
Alignment with Field Sales on trade and competitive situation
Management of third party agency who will execute the programs
Monitor all promos implemented
Provide promo evaluation at the end of the program
(Why) To ensure achievement of sales targets at standard cost-to-sales
To ensure success of implementation, both at present and future
Frequency: 20%-30%
d. Merchandising Management = Coordinate development of merchandising programs & Develop implementing/deployment guidelines, set standards
(How) Alignment with Brand RPS and merchandising guidelines
Alignment with Trade Marketing on trade and competitive situation Coordination with third party agency who will deploy merchandisers / merchandising materials in coordination with TMG
Ensure optimum utilization of all merchandising resources
(Why) To ensure achievement of sales targets at standard cost-to-sales
To ensure success of category programs
Frequency: 10%-15%
e. Hospital Activation = Link between MN marketing and ethical fieldforce & Develop implementing/deployment & monitoring guidelines, set standards
(How) Alignment with Brand on strategies and tactics
Coordination with DSMs and ethical fieldforce
Coordination with third party agency for program implementation
Ensure optimum utilization of all hospital activation resources
(Why) To ensure achievement of patient acquisiton targets
To ensure offtake growth
At Abbott, we provide the perspectives and experience necessary to translate science into real solutions for patients in over 130 markets worldwide. Today, Abbott’s nearly 90,000 employees are doing work that matters.
Job Description PRIMARY FUNCTION / PRIMARY GOALS / OBJECTIVES:
The Marketing Manager serves as a leader in the Abbott Diabetes Care Global Strategic Marketing Brand team. He/She is focused on evaluating product portfolio strategy as well as supporting the ongoing management of the Abbott Diabetes Care product lines. Key responsibilities include driving business case development post product definition (Phases 3-5 in the new product development process), formulating marketing and sales strategies and providing on-market support.
MAJOR RESPONSIBILITIES:
Critically evaluate business and marketing opportunities and serve as the voice for the worldwide markets on headquarters based product development teams (Phases 3-5). Identify and prioritize portfolio decisions and product launches by working with customers, Area Marketing groups, finance and other internal departments. Work with Product Innovation to translate customer requirements into product requirements and to assess potential trade-offs. Define global product marketing strategy including long range planning, target product positioning, competitive position, pricing, branding, distribution, etc. Provide guidance on the development and maintenance of packaging and labeling. Develop business cases to demonstrate commercial viability of products. Work with Area Marketing groups, Market Access/Payer Strategy and Product Innovation team to develop commercialization plans. Develop and execute marketing plans for new product launches Manage product life cycle—conduct post-launch review, assess line extensions, manage pricing, etc.
ACCOUNTABILITY / SCOPE:
Serve as product/market expert related to product positioning, competitive information, product performance, etc.
Will be accountable for developing marketing strategies to expand the market for Abbott’s product portfolio. Will be accountable for developing and evaluating business cases for on market and new product launches. Understand global business dynamics and competitive environment and potential impact on business unit results.
Skills/Experience Requirements Basic Qualifications:
- Self-starter that is assertive, possesses a high degree of self-confidence and intellectual curiosity, and demonstrates good executive presence.
- Proven ability to identify/define business questions and issues and develop strategic, analytical and financial frameworks to conduct analysis.
- Excellent oral and written communication skills, with the ability to interact effectively with all levels of management.
- Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.Comfortable working across functional areas (ex. R&D, Regulatory, Operations, etc.) and at varying levels of the organization.
- Previous experience with product development (preferably in a technology-driven business), marketing strategy, market research, business development and international business.
- Six years marketing experience with a minimum of four years in a commercial role including, product marketing.
Preferred Qualifications:
Education Requirements Bachelor’s degree required; MBA preferred.
Significant Work Activities & Conditions Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Percent of Travel 0 – 20 %
Employer of Choice
Through numerous local, national and international accolades, Abbott is regarded as an employer of choice for our commitment to workplace excellence. Our employees are given the tools to succeed, lead and grow, with challenging opportunities and work that makes a difference. Through our diverse healthcare businesses, we connect people and potential in ways that no other company can.
Statistics:
Public Company
Incorporated: 1900 as Abbott Alkaloidal Company
Employees: 60,000
Sales: $13.75 billion (2000)
Stock Exchanges: New York Chicago Pacific Boston Cincinnati Philadelphia London Swiss
Ticker Symbol: ABT
NAIC: 325412 Pharmaceutical Preparation Manufacturing; 325413 In-Vitro Diagnostic Substance Manufacturing; 334516 Analytical Laboratory Instrument Manufacturing; 311514 Dry, Condensed, and Evaporated Dairy Product Manufacturing; 541710 Research and Development in the Physical, Engineering, and Life Sciences
4Kids Entertainment has its world headquarters on Sixth Avenue in New York City, its subsidiary, 4Kids Productions, has its headquarters in a separate building in Manhattan.[2] The New York Stock Exchange delisted 4Kids (NYSE: KDE) on June 1, 2010.[3] As of April 6, 2011, it has filed for Chapter 11 bankruptcy following a lawsuit concerning the Yu-Gi-Oh! franchise.
NEW YORK--(BUSINESS WIRE)
4Kids Entertainment, Inc. (NYSE: KDE), today announced results for the fourth quarter and year ended December 31, 2003.
For fiscal year 2003, 4Kids Entertainment net revenues increased 92% to $102.1 million from $53.1 million in 2002. Net income for the year was $14.8 million, or $1.05 per diluted share, versus $7.0 million, or $0.51 per diluted share, reported in the prior fiscal year.
The diluted weighted average common shares outstanding for the year ended December 31, 2003 were 14,156,291 shares compared with 13,726,642 shares for the prior year.
Net revenues in the fourth quarter ended December 31, 2003, were $32.4 million compared to $25.9 million in the year-earlier period. Fourth quarter net income was $5.3 million, or $0.36 per diluted share, compared to $2.2 million, or $0.16 per diluted share, in the same period from the previous year.
Commenting on the results, Al Kahn, Chairman and Chief Executive Officer, said, "our annual revenues grew to over $100 million for the first time in the company's history enabling us to more than double net income and earnings per share for the year".
The Company noted that revenues were driven by strong consumer demand for Yu-Gi-Oh!(TM) and Teenage Mutant Ninja Turtles(TM) licensed merchandise which grew steadily throughout the year and into the holiday season. Additionally, business initiatives recently launched in 2002, such as the Fox Box which generated ad sales, and 4Kids Home Video, were contributors to higher revenues.
"FoxBox(TM), 4Kids' four hours of programming on Saturday mornings on the Fox Network, continues to be an important component of our content distribution strategy," Kahn added. "The new 2003-2004 FoxBox(TM) line-up, launched in September, has given our properties greater overall exposure to our primary target audience of boys age 6-11. We anticipate that ad sales and FoxBox(TM) related merchandise licensing revenues will increase from 2003 levels."
Looking ahead, we are excited about our prospects for the upcoming year. The first Yu-Gi-Oh! (TM) feature film is set to premiere in August and we are seeing sustained retail demand for Yu-Gi-Oh! (TM) and Teenage Mutant Ninja Turtles(TM) licensed merchandise thus far in 2004. We are planning the introduction of new licensed merchandise for these properties as well as the launch of a new licensing program for Shaman King(TM). In addition, we are planning the mid-year launch of Winx Club(TM), our first property targeting the girls market, on the FoxBox(TM).
Over the last several years, we have diversified our revenue streams through the acquisition of new children's properties and by entering complimentary business lines. Going forward, we will remain focused on identifying new and innovative kids content and bringing it broad exposure. Given our strong balance sheet and track record, we believe we are well positioned to grow our portfolio of kids properties," concluded Kahn.
About 4Kids Entertainment: Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media buying and planning; and Web site development.
Political Analysis
* Political stability
* Risk of military invasion
* Legal framework for contract enforcement
* Intellectual property protection
* Trade regulations & tariffs
* Favored trading partners
* Anti-trust laws
* Pricing regulations
* Taxation - tax rates and incentives
* Wage legislation - minimum wage and overtime
* Work week
* Mandatory employee benefits
* Industrial safety regulations
* Product labeling requirements
Economic Analysis
* Type of economic system in countries of operation
* Government intervention in the free market
* Comparative advantages of host country
* Exchange rates & stability of host country currency
* Efficiency of financial markets
* Infrastructure quality
* Skill level of workforce
* Labor costs
* Business cycle stage (e.g. prosperity, recession, recovery)
* Economic growth rate
* Discretionary income
* Unemployment rate
* Inflation rate
* Interest rates
Social Analysis
* Demographics
* Class structure
* Education
* Culture (gender roles, etc.)
* Entrepreneurial spirit
* Attitudes (health, environmental consciousness, etc.)
* Leisure interests
Technological Analysis
* Recent technological developments
* Technology's impact on product offering
* Impact on cost structure
* Impact on value chain structure
* Rate of technological diffusion
Compagnie Financiere Richemont AG - SWOT Analysis company profile is the essential source for top-level company data and information. Compagnie Financiere Richemont AG - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Compagnie Financiere Richemont (Richemont or "the company") is a luxury goods company; the company specializes in jewelry, luxury watches and writing instruments. The company operates in over 30 countries around the world. It is headquartered in Bellevue Geneva, Switzerland and employs approximately 20,000 people. The company recorded revenues of E5,176 million (approximately $7,317.6 million) during the financial year ended March 2010 (FY2010), a decrease of 4.5% compared with 2009.
Table of Contents :
SWOT COMPANY PROFILE: Compagnie Financiere Richemont AG
Key Facts: Compagnie Financiere Richemont AG
Company Overview: Compagnie Financiere Richemont AG
Business Description: Compagnie Financiere Richemont AG
Company History: Compagnie Financiere Richemont AG
Key Employees: Compagnie Financiere Richemont AG
Key Employee Biographies: Compagnie Financiere Richemont AG
Products & Services Listing: Compagnie Financiere Richemont AG
Products & Services Analysis: Compagnie Financiere Richemont AG
SWOT analysis: Compagnie Financiere Richemont AG
*Strengths: Compagnie Financiere Richemont AG
*Weaknesses: Compagnie Financiere Richemont AG
*Opportunities: Compagnie Financiere Richemont AG
*Threats: Compagnie Financiere Richemont AG
Company View: Compagnie Financiere Richemont AG
Top Competitors: Compagnie Financiere Richemont AG
Location and Subsidiary: Compagnie Financiere Richemont AG
*Head Office: Compagnie Financiere Richemont AG
*Other Locations and Subsidiaries: Compagnie Financiere Richemont AG
4Kids Entertainment (NYSE: KDE), the global children’s entertainment and merchandise licensing organization, has put itself up for sale. Sources close with the situation tell paidContent that the company is currently going through a selective bidding process, and speaking to a few interested parties.
With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. is one of the larger owners, licensees and distributors of children’s TV in U.S., and is known for brands such as the Pokémon and Yu-Gi-Oh! Japanese anime franchises, Teenage Mutant Ninja Turtles, and Cabbage Patch Kids. Additionally, the company programs and sells the national advertising time in “TheCW4Kids,” the five-hour Saturday morning children’s block which airs nationally on The CW Television Network.
4Kids Entertainment went through 15% staff reduction in December of last year due to the worsening economic environment. Its stock price has been steadily declining for the last several quarters with a 52-wk change of nearly (-80%). In addition, there doesn’t appear to be any sort of catalyst (currently, at least) in terms of powering the shares higher. The co.’s revenues for the year are nearly $60M, on a negative profit margin, trailing 12, of 56%, followed by a negative 49% in operating ones. 4Kids revenues dropped to $10.5 million in Q1’09 one a year-over-year basis while quarterly revenue growth came in at nearly (-33%).
With heavy competition from the likes of Disney, Turner and Nickelodeon, notes paidContent, this might be as best a time as any for the company to sell.
Trade Marketing Specialist
RESPONSIBILITIES:
a. Strategic Trade Marketing Leadership for MN = Develop Trade Marketing Strategies for the Nutrition team. Identify top goals and strategic priorities for hospital / trade
(What) Lead all Sales Analytics for MN
(How) Strategic planning with the team
Alignment with TMG / Business Unit / Field Sales (Ethical and Trade)
Goal setting with the team, and mapping out year plans & programs
(Why) To provide focus and direction for all trade related activities for MN
To be aligned with Business Unit's Goals and Directions
To set clear expectations on trade activation programs / alignment w/ TMG
Frequency: 10%-15%
b. Strategic Operational of Field Sales = Link Link between MN business unit and trade marketing
(What) Interface with other functional/support groups
(How) Big Idea / strategic planning sessions with General / Specialty Groups of MN
Strategic planning sessions with Trade Marketing and Cluster Heads
(General / Specialty Group) Alignment of all trade related programs during quarterly business reviews
(Why) To translate MN Business Unit programs into relevant, easy to execute trade
programs; to ensure achievement not only of sales targets but brand targets on
margin, as well.
To provide business unit groups with all support they need in the field.
Frequency: 20%-30%
c. Promo Management = Lead the development of trade promotions & Develop implementing guidelines, monitoring and evaluation process
(How) Alignment with Brand on strategies and tactics
Alignment with Field Sales on trade and competitive situation
Management of third party agency who will execute the programs
Monitor all promos implemented
Provide promo evaluation at the end of the program
(Why) To ensure achievement of sales targets at standard cost-to-sales
To ensure success of implementation, both at present and future
Frequency: 20%-30%
d. Merchandising Management = Coordinate development of merchandising programs & Develop implementing/deployment guidelines, set standards
(How) Alignment with Brand RPS and merchandising guidelines
Alignment with Trade Marketing on trade and competitive situation Coordination with third party agency who will deploy merchandisers / merchandising materials in coordination with TMG
Ensure optimum utilization of all merchandising resources
(Why) To ensure achievement of sales targets at standard cost-to-sales
To ensure success of category programs
Frequency: 10%-15%
e. Hospital Activation = Link between MN marketing and ethical fieldforce & Develop implementing/deployment & monitoring guidelines, set standards
(How) Alignment with Brand on strategies and tactics
Coordination with DSMs and ethical fieldforce
Coordination with third party agency for program implementation
Ensure optimum utilization of all hospital activation resources
(Why) To ensure achievement of patient acquisiton targets
To ensure offtake growth
At Abbott, we provide the perspectives and experience necessary to translate science into real solutions for patients in over 130 markets worldwide. Today, Abbott’s nearly 90,000 employees are doing work that matters.
Job Description PRIMARY FUNCTION / PRIMARY GOALS / OBJECTIVES:
The Marketing Manager serves as a leader in the Abbott Diabetes Care Global Strategic Marketing Brand team. He/She is focused on evaluating product portfolio strategy as well as supporting the ongoing management of the Abbott Diabetes Care product lines. Key responsibilities include driving business case development post product definition (Phases 3-5 in the new product development process), formulating marketing and sales strategies and providing on-market support.
MAJOR RESPONSIBILITIES:
Critically evaluate business and marketing opportunities and serve as the voice for the worldwide markets on headquarters based product development teams (Phases 3-5). Identify and prioritize portfolio decisions and product launches by working with customers, Area Marketing groups, finance and other internal departments. Work with Product Innovation to translate customer requirements into product requirements and to assess potential trade-offs. Define global product marketing strategy including long range planning, target product positioning, competitive position, pricing, branding, distribution, etc. Provide guidance on the development and maintenance of packaging and labeling. Develop business cases to demonstrate commercial viability of products. Work with Area Marketing groups, Market Access/Payer Strategy and Product Innovation team to develop commercialization plans. Develop and execute marketing plans for new product launches Manage product life cycle—conduct post-launch review, assess line extensions, manage pricing, etc.
ACCOUNTABILITY / SCOPE:
Serve as product/market expert related to product positioning, competitive information, product performance, etc.
Will be accountable for developing marketing strategies to expand the market for Abbott’s product portfolio. Will be accountable for developing and evaluating business cases for on market and new product launches. Understand global business dynamics and competitive environment and potential impact on business unit results.
Skills/Experience Requirements Basic Qualifications:
- Self-starter that is assertive, possesses a high degree of self-confidence and intellectual curiosity, and demonstrates good executive presence.
- Proven ability to identify/define business questions and issues and develop strategic, analytical and financial frameworks to conduct analysis.
- Excellent oral and written communication skills, with the ability to interact effectively with all levels of management.
- Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.Comfortable working across functional areas (ex. R&D, Regulatory, Operations, etc.) and at varying levels of the organization.
- Previous experience with product development (preferably in a technology-driven business), marketing strategy, market research, business development and international business.
- Six years marketing experience with a minimum of four years in a commercial role including, product marketing.
Preferred Qualifications:
Education Requirements Bachelor’s degree required; MBA preferred.
Significant Work Activities & Conditions Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Percent of Travel 0 – 20 %
Employer of Choice
Through numerous local, national and international accolades, Abbott is regarded as an employer of choice for our commitment to workplace excellence. Our employees are given the tools to succeed, lead and grow, with challenging opportunities and work that makes a difference. Through our diverse healthcare businesses, we connect people and potential in ways that no other company can.
Statistics:
Public Company
Incorporated: 1900 as Abbott Alkaloidal Company
Employees: 60,000
Sales: $13.75 billion (2000)
Stock Exchanges: New York Chicago Pacific Boston Cincinnati Philadelphia London Swiss
Ticker Symbol: ABT
NAIC: 325412 Pharmaceutical Preparation Manufacturing; 325413 In-Vitro Diagnostic Substance Manufacturing; 334516 Analytical Laboratory Instrument Manufacturing; 311514 Dry, Condensed, and Evaporated Dairy Product Manufacturing; 541710 Research and Development in the Physical, Engineering, and Life Sciences
Last edited: