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Marketing Plan for Ecott UK
Marketing Plan for Ecott UK
Target Market
- users of eco friendly products
- people with sensitive skin
Place
Area/link-ups :
- -Two special retail outlets in centralized areas
- - tie-ups with various health centres
- - Tie-up with IADVL (Indian Association of Dermatologists, Venereologists and Leprologists)
- Competition
Who are our competitors?
How competitive is the market?
Major impediments in reaching customers?
strengths and weaknesses compared to competition:
Strengths*
Location:
- centrally located stores
- Wide product range
- Targeting people with skin allergies leading to creation of niche but loyal market
- Tie ups with dermatologists (IADVL) and health centers to promote the product range
strengths and weaknesses compared to competition:
Weaknesses
- Allocation of resources towards marketing activities is comparatively low
- New entrant: therefore no reputation compared to competitor brands
- Colour of the product: neutral to reddish-browns to ivory, due to inability to dye the product
Advertising/Promotion
- Image
- Features to emphasize
- How much will our selected market spend ?
- Media used:
- Personal contacts
- Posters, banners
- Flyers, leaflets
- Direct mail
- Radio/Television
- Websites/pop ups
Strategies:
- Link-ups
- Promotion activities
- Showcase products at IADVL (Dermafest)
- Naturopathy centres
- Media coverage
- Coverage on Health websites
- Consult Dermatologists
Questionnaire For Doctors :
- Objective of Study
- - To find whether doctors recommend organic cotton clothing items to patients having skin disorders.
- Sample Size
- - 50 G.Ps
- - 25 Skin Specialists
- Reaching out the Target Audience
- Through Company Representatives
- Questionnaire For Potential Customers :
- Objective of Study
- - to find whether the acceptance levels of the sample for organic cotton clothing items.
- Sample Size
- - 200 with atleast 25% with people suffering from Skin Disorders
- Reaching out the Target Audience
Marketing Plan for Ecott UK
Target Market
- users of eco friendly products
- people with sensitive skin
Place
Area/link-ups :
- -Two special retail outlets in centralized areas
- - tie-ups with various health centres
- - Tie-up with IADVL (Indian Association of Dermatologists, Venereologists and Leprologists)
- Competition
Who are our competitors?
How competitive is the market?
Major impediments in reaching customers?
strengths and weaknesses compared to competition:
Strengths*
Location:
- centrally located stores
- Wide product range
- Targeting people with skin allergies leading to creation of niche but loyal market
- Tie ups with dermatologists (IADVL) and health centers to promote the product range
strengths and weaknesses compared to competition:
Weaknesses
- Allocation of resources towards marketing activities is comparatively low
- New entrant: therefore no reputation compared to competitor brands
- Colour of the product: neutral to reddish-browns to ivory, due to inability to dye the product
Advertising/Promotion
- Image
- Features to emphasize
- How much will our selected market spend ?
- Media used:
- Personal contacts
- Posters, banners
- Flyers, leaflets
- Direct mail
- Radio/Television
- Websites/pop ups
Strategies:
- Link-ups
- Promotion activities
- Showcase products at IADVL (Dermafest)
- Naturopathy centres
- Media coverage
- Coverage on Health websites
- Consult Dermatologists
Questionnaire For Doctors :
- Objective of Study
- - To find whether doctors recommend organic cotton clothing items to patients having skin disorders.
- Sample Size
- - 50 G.Ps
- - 25 Skin Specialists
- Reaching out the Target Audience
- Through Company Representatives
- Questionnaire For Potential Customers :
- Objective of Study
- - to find whether the acceptance levels of the sample for organic cotton clothing items.
- Sample Size
- - 200 with atleast 25% with people suffering from Skin Disorders
- Reaching out the Target Audience
Hello nice topic!
I am also uploading a document which will give more detailed explanation on Marketing Strategy Serves - Marketing Plan.
