Marketing of Services

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chappu

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Marketing of Services
Lecture 1 Introduction

Lecture 2 Special Characteristics of Services

Lecture 3 Classification of Services

Lecture 4 Consumer Behaviour

Lecture 5 Service Revolution

Lecture 6 Relationship of Service Marketing

Lecture 7 Financial Services Marketing and Regulations

Lecture 8 Importance of Services in Customer Satisfaction

Lecture 9 Marketing Mix

Lecture 10 Positioning and Differentiation of Services

Lecture 11 Positioning Process

Lecture 12 Case Study on Posotioning and Differentiation

Lecture 13 Pricing the Service

Lecture 14 Promotion and Communications in Services Marketing

Lecture 15 Case Study on Promotions-in Service Industry

Lecture 16 Services Distribution Planning

Lecture 17 Case Study on Service distribution planning

Lecture 18 People - the fifth 'P'

Lecture 19 Process and Physical Evidence

Lecture 20 Service Quality

Lecture 21 Service Standards

Lecture 22 Implications of Service Standards

Lecture 23 Critical Implication of Service Employess

Lecture 24 Contingency of Empowerment

Lecture 25 Steps in Conducting an Internal Customer Service Audit

Lecture 26 Market Research Process

Lecture 27 Marleting Planning for Services

Lecture 28 Internal Marketing

Lecture 29 Relationship Marketing

Lecture 30 A Case Study on Relationship Marketing Through SMS

Lecture 31 Customers' roles in Service Delivery

Lecture 32 Strategies for Enhancing Customer Participation

Lecture 33 Delivering Through Intermediary Channels

Lecture 34 Basic Channel Functions

Lecture 35 Benefits and Challenges in Electronic Distribution of Services

Lecture 36 Managing Demand and Capacity

Lecture 37 Strategies for Matching Capacity and Demand

Lecture 38 The Integrated gap Model of Service Quality
 
hey dear
i tried this link but it is not displaying anything
displaying as currupted page
plzzzzzzzzzz
if you have this note eighter upload it or
semd me on
[email protected]
i will be thankful to you

Regards
suraj kamble
 
suraj.kamble03 said:
hey dear
i tried this link but it is not displaying anything
displaying as currupted page
plzzzzzzzzzz
if you have this note eighter upload it or
semd me on
[email protected]
i will be thankful to you

Regards
suraj kamble
Click to expand...


hey suraj, sorry to say but we do not mail projects,
but you can get the project at the following link check it out...
and you can also search for your topic by using search option there you can find many projects related to your topic...

well here is the link for the projects have a look....

http://www.managementparadise.com/f...ference-project/81412-services-marketing.html

http://www.managementparadise.com/f...946-marketing-services-gap-model-applied.html

Service Marketing Project (Features, Classification, Service Triangle, 10 P's, etc.) [Archive] - ManagementParadise.com - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants.

http://www.managementparadise.com/f...service-marketing-project-hotel-industry.html

- Google Search

:high5:
 
chappu said:
Marketing of Services
Lecture 1 Introduction

Lecture 2 Special Characteristics of Services

Lecture 3 Classification of Services

Lecture 4 Consumer Behaviour

Lecture 5 Service Revolution

Lecture 6 Relationship of Service Marketing

Lecture 7 Financial Services Marketing and Regulations

Lecture 8 Importance of Services in Customer Satisfaction

Lecture 9 Marketing Mix

Lecture 10 Positioning and Differentiation of Services

Lecture 11 Positioning Process

Lecture 12 Case Study on Posotioning and Differentiation

Lecture 13 Pricing the Service

Lecture 14 Promotion and Communications in Services Marketing

Lecture 15 Case Study on Promotions-in Service Industry

Lecture 16 Services Distribution Planning

Lecture 17 Case Study on Service distribution planning

Lecture 18 People - the fifth 'P'

Lecture 19 Process and Physical Evidence

Lecture 20 Service Quality

Lecture 21 Service Standards

Lecture 22 Implications of Service Standards

Lecture 23 Critical Implication of Service Employess

Lecture 24 Contingency of Empowerment

Lecture 25 Steps in Conducting an Internal Customer Service Audit

Lecture 26 Market Research Process

Lecture 27 Marleting Planning for Services

Lecture 28 Internal Marketing

Lecture 29 Relationship Marketing

Lecture 30 A Case Study on Relationship Marketing Through SMS

Lecture 31 Customers' roles in Service Delivery

Lecture 32 Strategies for Enhancing Customer Participation

Lecture 33 Delivering Through Intermediary Channels

Lecture 34 Basic Channel Functions

Lecture 35 Benefits and Challenges in Electronic Distribution of Services

Lecture 36 Managing Demand and Capacity

Lecture 37 Strategies for Matching Capacity and Demand

Lecture 38 The Integrated gap Model of Service Quality
Click to expand...

hello friend,

Here I am up-loading Introduction to Services Marketing, please check attachment below.
 

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