abhishreshthaa
Abhijeet S
The best way to get and keep customers delighted is to constantly figure out how to give them more or less
Main features of the product are:-
A perfumed detergent, which caters to the need of every household.
Ingredients that fight the toughest stains.
Gentle on your clothes & hands.
Available in various packs at your nearest outlet.
Good quality hygienic packing.
A very reasonable price affordable by a common man.
Keep your clothes new
Easy to open & use packs.
Marketing Strategies
1. Hybrid marketing
2.Pure competition
3.Breaks even point pricing
4.Value based pricing
5. Four P.S of marketing: -
a) Product: -
A perfumed detergent which is tough on stains but
gentle on clothes.
b) Place: -
A strong distribution network through which product
is available at your nearest outlet.
c) Price: -
A price, which is very affordable but not
Compromised on quality.
d) Promotion: -Equal importance is given to all medias of
Communications such as T.V, radio, newspaper,
banners, hoardings, pamphlets, magazines, etc.
6. Reactive Marketing :- company welcomes the suggestions of
customers
7. Informative ads displayed with pulsing periods as the product
is in introduction stage.
8. Free goods given to boost up sales.
9. Geographical segmentation undertaken.
Main features of the product are:-
A perfumed detergent, which caters to the need of every household.
Ingredients that fight the toughest stains.
Gentle on your clothes & hands.
Available in various packs at your nearest outlet.
Good quality hygienic packing.
A very reasonable price affordable by a common man.
Keep your clothes new
Easy to open & use packs.
Marketing Strategies
1. Hybrid marketing
2.Pure competition
3.Breaks even point pricing
4.Value based pricing
5. Four P.S of marketing: -
a) Product: -
A perfumed detergent which is tough on stains but
gentle on clothes.
b) Place: -
A strong distribution network through which product
is available at your nearest outlet.
c) Price: -
A price, which is very affordable but not
Compromised on quality.
d) Promotion: -Equal importance is given to all medias of
Communications such as T.V, radio, newspaper,
banners, hoardings, pamphlets, magazines, etc.
6. Reactive Marketing :- company welcomes the suggestions of
customers
7. Informative ads displayed with pulsing periods as the product
is in introduction stage.
8. Free goods given to boost up sales.
9. Geographical segmentation undertaken.