abhishreshthaa
Abhijeet S
Marketing Mix of United Parcel Service, Inc : United Parcel Service, Inc. (NYSE: UPS), commonly referred to as UPS, is a package delivery company. Headquartered in Sandy Springs, Georgia, United States,[2][3] UPS delivers more than 15 million packages[4] a day to 6.1 million customers in more than 200 countries and territories around the world.
UPS is well known for its brown trucks, internally known as package cars (hence the company nickname "The Big Brown Machine"). UPS also operates its own airline (IATA: 5X, ICAO: UPS, Callsign: UPS) based in Louisville, Kentucky.
Product Development
The main products of the Boo.com are fashion clothes designed for gen X which will be distributed worldwide. These products will be available for the customers who want trendy clothes. The products are different in other competition in a way that the company maximizes brand name and quality. However, the company didn’t consider the use of demographics and psychographics in which all needs and demands of target market will be known by the company in order to provide the customers in the utmost time.
Distribution/Place
To be known in the market place, the product was distributed directly to its clients and customers that cause troubles to other retailers of products. Boo.com possessed channel conflicts. As seen in the case, it is very difficult for fashion and sports brand to offer their products through Boo.com. Manufacturers already had a well-established distribution network through large high-street sports and fashion retailers and many smaller retailers. Apparently, Bom.com created was to be known globally by enhancing their marketing approach.
Price
One of the advantages of the company is when it comes to its pricing tactic. Boo.com was actually allowed to offered discounts to their customers which is really an advantage. In order to be known into the market place, the company provides its target market with a competitive cost that corresponds to their high quality products and services. The company gives the customer and client a price that is enough and matches the quality of their products.
Promotion
To promote the company and its product, Boo.com uses advertisements, print advertisements and the concept of e-marketing. These promotion and communication strategy tend to meet the consumers from different places everywhere, especially those target markets or the consumers in the working place. Moreover, since the trend in the market place today is the usage of e-marketing, the company provided a website that any client can access. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy. It does not only reconfigured the way different firms do business and the way the consumers buy goods and services but it also become instrumental in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999). E-marketing is a powerful tool used by different business organizations around the world. It is defined as the process of achieving marketing objectives through the use of electronic communications technology. Smith and Chaffey (2001) have provided a 5Ss’ mnemonic for how the internet can be applied by all business firms for different e-marketing tactics. These 5S’s are selling, serve, speak, save and sizzle.
People
All people that are directly or indirectly involved in the consumption of a product/service are an important part of the Extended Marketing Mix. Knowledge workers, employees, management and consumers often add significant value to the total product or service offering.
Process
As stated, Bom.com uses several of marketing strategies to sell their fashion products (i.e. through TV advertisement, billboards, tours, and internet/e-marketing). E-marketing is also known to be the online marketing strategy utilized by Bom.com whose objective is to be the best company in their field. Thus, the Bom.com created its own website (Bom.com). The main objective of utilizing e-marketing strategy is to keep in touch to different internet users to be able to attract more clients and travellers. All in all, through the website, whether the user is a customer, employee, stockholders, vendors, retailers or end customers, the true strength of e-marketing is acceleration of the business portfolio.
Physical Evidence
The ability and environment in which the service is delivered. Both tangible goods that help to communicate and perform the service, and the intangible experience of existing customers and the ability of the business to relay that customer satisfaction to potential customers.
UPS is well known for its brown trucks, internally known as package cars (hence the company nickname "The Big Brown Machine"). UPS also operates its own airline (IATA: 5X, ICAO: UPS, Callsign: UPS) based in Louisville, Kentucky.
Product Development
The main products of the Boo.com are fashion clothes designed for gen X which will be distributed worldwide. These products will be available for the customers who want trendy clothes. The products are different in other competition in a way that the company maximizes brand name and quality. However, the company didn’t consider the use of demographics and psychographics in which all needs and demands of target market will be known by the company in order to provide the customers in the utmost time.
Distribution/Place
To be known in the market place, the product was distributed directly to its clients and customers that cause troubles to other retailers of products. Boo.com possessed channel conflicts. As seen in the case, it is very difficult for fashion and sports brand to offer their products through Boo.com. Manufacturers already had a well-established distribution network through large high-street sports and fashion retailers and many smaller retailers. Apparently, Bom.com created was to be known globally by enhancing their marketing approach.
Price
One of the advantages of the company is when it comes to its pricing tactic. Boo.com was actually allowed to offered discounts to their customers which is really an advantage. In order to be known into the market place, the company provides its target market with a competitive cost that corresponds to their high quality products and services. The company gives the customer and client a price that is enough and matches the quality of their products.
Promotion
To promote the company and its product, Boo.com uses advertisements, print advertisements and the concept of e-marketing. These promotion and communication strategy tend to meet the consumers from different places everywhere, especially those target markets or the consumers in the working place. Moreover, since the trend in the market place today is the usage of e-marketing, the company provided a website that any client can access. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy. It does not only reconfigured the way different firms do business and the way the consumers buy goods and services but it also become instrumental in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999). E-marketing is a powerful tool used by different business organizations around the world. It is defined as the process of achieving marketing objectives through the use of electronic communications technology. Smith and Chaffey (2001) have provided a 5Ss’ mnemonic for how the internet can be applied by all business firms for different e-marketing tactics. These 5S’s are selling, serve, speak, save and sizzle.
People
All people that are directly or indirectly involved in the consumption of a product/service are an important part of the Extended Marketing Mix. Knowledge workers, employees, management and consumers often add significant value to the total product or service offering.
Process
As stated, Bom.com uses several of marketing strategies to sell their fashion products (i.e. through TV advertisement, billboards, tours, and internet/e-marketing). E-marketing is also known to be the online marketing strategy utilized by Bom.com whose objective is to be the best company in their field. Thus, the Bom.com created its own website (Bom.com). The main objective of utilizing e-marketing strategy is to keep in touch to different internet users to be able to attract more clients and travellers. All in all, through the website, whether the user is a customer, employee, stockholders, vendors, retailers or end customers, the true strength of e-marketing is acceleration of the business portfolio.
Physical Evidence
The ability and environment in which the service is delivered. Both tangible goods that help to communicate and perform the service, and the intangible experience of existing customers and the ability of the business to relay that customer satisfaction to potential customers.
Last edited by a moderator: