abhishreshthaa
Abhijeet S
Unisys Corporation (NYSE: UIS), headquartered in Blue Bell,[3][4] Pennsylvania, United States, and incorporated in Delaware,[5] is a global provider of information technology services and programs.
Unisys was formed in September 1986 through the merger of the mainframe corporations Sperry and Burroughs, with Burroughs buying Sperry for $4.8 billion. The name was chosen in an internal competition when an intern, Charles Ayoub, came up with the UNISYS acronym from United Information Systems. The merger was the largest in the computer industry at the time and made Unisys the second largest computer company, with annual revenue of $10.5 billion.[6] At the time of the merger, Unisys had approximately 120,000 employees.
In addition to hardware, both Burroughs and Sperry had a history of working on U.S. government contracts. Unisys continues to provide hardware, software, and services to various government agencies.[citation needed]
Soon after the merger, the market for proprietary mainframe-class systems—the mainstream product of Unisys and its competitors such as IBM—began a long-term decline that continues, at a lesser rate, today. In response, Unisys made the strategic decision to shift into high end servers (e.g., 32 processor Windows Servers), as well as information technology (IT) services such as systems integration, outsourcing, and related technical services, while holding onto the profitable revenue stream from maintaining its installed base of proprietary mainframe hardware and applications
Important events in the company's history include the development of the 2200 series in 1986, including the UNISYS 2200/500 CMOS mainframe, and the Micro A in 1989, the first[citation needed] desktop mainframe, the UNISYS ES7000 servers in 2000, and the Unisys blueprinting method of visualizing business rules and workflow in 2004.
The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, etc.
Unisys was formed in September 1986 through the merger of the mainframe corporations Sperry and Burroughs, with Burroughs buying Sperry for $4.8 billion. The name was chosen in an internal competition when an intern, Charles Ayoub, came up with the UNISYS acronym from United Information Systems. The merger was the largest in the computer industry at the time and made Unisys the second largest computer company, with annual revenue of $10.5 billion.[6] At the time of the merger, Unisys had approximately 120,000 employees.
In addition to hardware, both Burroughs and Sperry had a history of working on U.S. government contracts. Unisys continues to provide hardware, software, and services to various government agencies.[citation needed]
Soon after the merger, the market for proprietary mainframe-class systems—the mainstream product of Unisys and its competitors such as IBM—began a long-term decline that continues, at a lesser rate, today. In response, Unisys made the strategic decision to shift into high end servers (e.g., 32 processor Windows Servers), as well as information technology (IT) services such as systems integration, outsourcing, and related technical services, while holding onto the profitable revenue stream from maintaining its installed base of proprietary mainframe hardware and applications
Important events in the company's history include the development of the 2200 series in 1986, including the UNISYS 2200/500 CMOS mainframe, and the Micro A in 1989, the first[citation needed] desktop mainframe, the UNISYS ES7000 servers in 2000, and the Unisys blueprinting method of visualizing business rules and workflow in 2004.
The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, etc.