Marketing Mix of Ultimate Software

[abhishreshthaa]

Ultimate Software (NASDAQ: ULTI) is a corporation that designs, markets, implements, and supports human resources (HR), payroll, and talent management software primarily in North America with the ability to track employees in more than 100 countries. In 2009, Ultimate had $196.6 million in revenues[1] and approximately 1,900 customers.[2] Its headquarters are in Weston, Florida and its primary product is UltiPStrengths

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Brand value is high compared to other fast food chains
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Large market share
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Strongest international presence
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Dedicated and professional employees
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McDonalds Plan to Win focuses on people, products, place, price and promotion
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Food quality
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Strong financial performance



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Unhealthy food image
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Increase in production cost
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Customer losses due to fierce competition
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Undeveloped system & process



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Low-cost menu to attract different customers
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More opportunity in China
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Diversification of menus that caters the extreme health conscious consumers
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Freebies and discounts
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Vertical integration
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Further expansion globally



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Increased competition in market, including price wars, product innovation, and growth
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Health conscious consumers demanding better quality, healthier menu items
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All fast-food chains expected to struggle to meet new consumer health expectations

 

[jitendra05]

Ultimate Software (NASDAQ: ULTI) is a corporation that designs, markets, implements, and supports human resources (HR), payroll, and talent management software primarily in North America with the ability to track employees in more than 100 countries. In 2009, Ultimate had $196.6 million in revenues[1] and approximately 1,900 customers.[2] Its headquarters are in Weston, Florida and its primary product is UltiPStrengths

*

Brand value is high compared to other fast food chains
*

Large market share
*

Strongest international presence
*

Dedicated and professional employees
*

McDonalds Plan to Win focuses on people, products, place, price and promotion
*

Food quality
*

Strong financial performance



*

Unhealthy food image
*

Increase in production cost
*

Customer losses due to fierce competition
*

Undeveloped system & process



*

Low-cost menu to attract different customers
*

More opportunity in China
*

Diversification of menus that caters the extreme health conscious consumers
*

Freebies and discounts
*

Vertical integration
*

Further expansion globally



*

Increased competition in market, including price wars, product innovation, and growth
*

Health conscious consumers demanding better quality, healthier menu items
*

All fast-food chains expected to struggle to meet new consumer health expectations

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