abhishreshthaa
Abhijeet S
Marketing Mix of Texas Instruments Inc : Texas Instruments Inc. (NYSE: TXN), widely known as TI, is an American company based in Dallas, Texas, United States,[5] renowned for developing and commercializing semiconductor and computer technology. TI is the No. 4 manufacturer of semiconductors worldwide after Intel, Samsung and Toshiba, the No. 2 supplier of chips for cellular handsets after Qualcomm, and the No. 1 producer of digital signal processors (DSPs) and analog semiconductors, among a wide range of other semiconductor products.[6] In spring 1986, the company was the 13th firm to register its domain name, TI.com. In 2010, the company was listed at number 223 on the Fortune 500.
Upon close examination, the strengths of the company such as the brand name value of McDonalds that is already world – renowned is too difficult to beat with the upcoming entrants that is still new in the fast food industry. The more they maintain the competency of their skilled workers; chances are better workforce that allows them to engage business globally. However, one must also keep in mind that customers’ preference change from time to time that buyers usually have no incentive to be loyal. So what if they choose another fast food? Furthermore, switching cost to another fast food or eating out in a local restaurant, pizza parlor, coffee shop etc., is moderately low. Plus, it must be noted that it is rather very unlikely than individuals will be consuming only fast food and nothing else knowing that fast food has not been well regarded by health experts. In order to compensate future losses, there is a need to offer more privileges, discounts freebies that would excite previous and future customers. Another tactic to meet the changing lifestyle of the health conscious consumers is to offer them vegetarian dishes that will satiate their needs by adding more colorful variants in their menus such as more vegetables, tofu food or yogurts. The first Ronald McDonald House in Asia was opened in HK in 1996 to serve and aid families critically ill in hospital that increases their involvement in the community through charity works. It is also a way of advertising. In order to maintain loyalty among their employees they have founded in 1961, Hamburger University as mentioned in their official website, that is committed to providing opportunities for McDonald’s employees to learn and grow throughout their careers, developing its people throughout every level of the organization. The World’s seventh McDonald Hamburger University, Hamburger University Hong Kong, was opened din 2002. These are only a few examples of strategies that have captivated people to continually praise their product even with the presence of strict competition. McDonalds Company must bear in mind that to be aggressive in the competitive fast food industry, it is required that they maintain quality products at a minimum price.
To increase promotion of their product they could change the look of their restaurant with seasonal themes, they could always expand their space to accommodate their customers. Washrooms must always be present in their stores so that, customers would always wash their hands before and after eating. It is also better, if the areas they have put up for McDonalds are easily accessible like educational institutions, hospital or the public market. They could always sponsor concerts by Hong Kong’s most appreciated actors that is for a good cause like it supports charity funds for disabled children, cancer patients, victims of the tsunami or any other calamities.
The main goal of this report is to provide a comprehensive planning of making McDonald the market leader through their effective and efficient human resource management. Accordingly, the effective management of the human resource management is important in identifying the success of a specific industry. Awareness of management value and the capability to manage the human resources, particularly those employees assigned in the service operations will have a greater impact on making the company sustain their market leadership and competitive advantage.
In this regard, the improvement plan for McDonald will focus on recruitment and retention, training and development, performance improvement and work environment.
Upon close examination, the strengths of the company such as the brand name value of McDonalds that is already world – renowned is too difficult to beat with the upcoming entrants that is still new in the fast food industry. The more they maintain the competency of their skilled workers; chances are better workforce that allows them to engage business globally. However, one must also keep in mind that customers’ preference change from time to time that buyers usually have no incentive to be loyal. So what if they choose another fast food? Furthermore, switching cost to another fast food or eating out in a local restaurant, pizza parlor, coffee shop etc., is moderately low. Plus, it must be noted that it is rather very unlikely than individuals will be consuming only fast food and nothing else knowing that fast food has not been well regarded by health experts. In order to compensate future losses, there is a need to offer more privileges, discounts freebies that would excite previous and future customers. Another tactic to meet the changing lifestyle of the health conscious consumers is to offer them vegetarian dishes that will satiate their needs by adding more colorful variants in their menus such as more vegetables, tofu food or yogurts. The first Ronald McDonald House in Asia was opened in HK in 1996 to serve and aid families critically ill in hospital that increases their involvement in the community through charity works. It is also a way of advertising. In order to maintain loyalty among their employees they have founded in 1961, Hamburger University as mentioned in their official website, that is committed to providing opportunities for McDonald’s employees to learn and grow throughout their careers, developing its people throughout every level of the organization. The World’s seventh McDonald Hamburger University, Hamburger University Hong Kong, was opened din 2002. These are only a few examples of strategies that have captivated people to continually praise their product even with the presence of strict competition. McDonalds Company must bear in mind that to be aggressive in the competitive fast food industry, it is required that they maintain quality products at a minimum price.
To increase promotion of their product they could change the look of their restaurant with seasonal themes, they could always expand their space to accommodate their customers. Washrooms must always be present in their stores so that, customers would always wash their hands before and after eating. It is also better, if the areas they have put up for McDonalds are easily accessible like educational institutions, hospital or the public market. They could always sponsor concerts by Hong Kong’s most appreciated actors that is for a good cause like it supports charity funds for disabled children, cancer patients, victims of the tsunami or any other calamities.
The main goal of this report is to provide a comprehensive planning of making McDonald the market leader through their effective and efficient human resource management. Accordingly, the effective management of the human resource management is important in identifying the success of a specific industry. Awareness of management value and the capability to manage the human resources, particularly those employees assigned in the service operations will have a greater impact on making the company sustain their market leadership and competitive advantage.
In this regard, the improvement plan for McDonald will focus on recruitment and retention, training and development, performance improvement and work environment.
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