abhishreshthaa
Abhijeet S
Sterling Ledet & Associates, Inc. is a chain of United States software training centers incorporated in the state of Georgia on August 29, 1996.[1] The company is an authorized training provider for Adobe Systems,[2] Quark, Inc.,[3] and Apple Inc..[4]
The company's focus is on graphic arts software training and related professional services for use in web, print, video, and multimedia applications. It provides both publicly scheduled classes in cities across the United States and privately scheduled, custom training. Classes are instructor-led, hands-on workshops typically two to three days in length.
The headquarters of the company is in Tucker, Georgia, a suburb of Atlanta. One of the Denver training centers of the company is operated for Quark, Inc.[5] The company has also operated training centers for Apple,[6] and Enovation, a Fujifilm company. It is a member of the Adobe Solutions Network training center program, the QuarkAlliance program, and the Apple Authorized Training Center (AATC) program.
Noteworthy instructors for the company include Dan Margulis, author of Professional Photoshop. The company principal and CEO is Sterling Ledet, board member of the Atlanta Chapter of Entrepreneurs' Organization.
The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, etc.
The company's focus is on graphic arts software training and related professional services for use in web, print, video, and multimedia applications. It provides both publicly scheduled classes in cities across the United States and privately scheduled, custom training. Classes are instructor-led, hands-on workshops typically two to three days in length.
The headquarters of the company is in Tucker, Georgia, a suburb of Atlanta. One of the Denver training centers of the company is operated for Quark, Inc.[5] The company has also operated training centers for Apple,[6] and Enovation, a Fujifilm company. It is a member of the Adobe Solutions Network training center program, the QuarkAlliance program, and the Apple Authorized Training Center (AATC) program.
Noteworthy instructors for the company include Dan Margulis, author of Professional Photoshop. The company principal and CEO is Sterling Ledet, board member of the Atlanta Chapter of Entrepreneurs' Organization.
The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, etc.