Description
MARKETING MIX OF SAMSUNG INDIA ELECTRONICS
Marketing mix of Samsung India Electronics Limited
Product • Mobile Phone: Tablet smart phone, Smart phone, dual sim phone, touch phone, querty message phone, multimedia phone, CDMA phone, essential phone, memory cards, Samsung mobile and TV aps. • Tablet,Laptop, Chrome devices, media players • TV/Audio/Video : Television, Blu-ray, DVD player, Home theatre • Cameras: Smart cameras, cameras, camcorders • Home appliance : Refrigerator, Air conditioner, washing machines, microwave oven, smart oven, dish washer • Accessories
Price Since Samsung is into various electronic products ranging from mobile phones to house hold appliances, it doesn’t apply a specific product strategy or fit into a premium product category like Apple. In Mobile and TV segment it employs completion based pricing, ie the pricing model depends on the prices of competitor’s products. Sony Bravio which has been always priced at the top slot in television segment has reduced its prices due to intense competition from Samsung’s high end innovative offerings from Samsung. Place Samsung’s products are distributed to all major electronic goods retailers. Apart from small and large scale retailers, Samsung has its own outlets ‘Samsung Plaza’ which showcases all the models available with the company. It has technically competent staffs to provide all information to the customer. Its sales and marketing offices are location in 16 areas around the country with 19 branches to push sales. Institutional sales such as airport, hotels, banks, theatres are taken care by the VMB(vertical market business) department. One of the major reason for Samsung’s success in Indian market its effective distribution system and after sales service. Promotion Samsung has been actively involved in sponsoring for various sorts activities and it has been associated with Olympic Games and Asian games for many years. In India Amir and Priyanka Chopra has been assigned as the brand ambassadors for Samsung. It actively promotes its products through social media campaigns.
doc_734751337.docx
MARKETING MIX OF SAMSUNG INDIA ELECTRONICS
Marketing mix of Samsung India Electronics Limited
Product • Mobile Phone: Tablet smart phone, Smart phone, dual sim phone, touch phone, querty message phone, multimedia phone, CDMA phone, essential phone, memory cards, Samsung mobile and TV aps. • Tablet,Laptop, Chrome devices, media players • TV/Audio/Video : Television, Blu-ray, DVD player, Home theatre • Cameras: Smart cameras, cameras, camcorders • Home appliance : Refrigerator, Air conditioner, washing machines, microwave oven, smart oven, dish washer • Accessories
Price Since Samsung is into various electronic products ranging from mobile phones to house hold appliances, it doesn’t apply a specific product strategy or fit into a premium product category like Apple. In Mobile and TV segment it employs completion based pricing, ie the pricing model depends on the prices of competitor’s products. Sony Bravio which has been always priced at the top slot in television segment has reduced its prices due to intense competition from Samsung’s high end innovative offerings from Samsung. Place Samsung’s products are distributed to all major electronic goods retailers. Apart from small and large scale retailers, Samsung has its own outlets ‘Samsung Plaza’ which showcases all the models available with the company. It has technically competent staffs to provide all information to the customer. Its sales and marketing offices are location in 16 areas around the country with 19 branches to push sales. Institutional sales such as airport, hotels, banks, theatres are taken care by the VMB(vertical market business) department. One of the major reason for Samsung’s success in Indian market its effective distribution system and after sales service. Promotion Samsung has been actively involved in sponsoring for various sorts activities and it has been associated with Olympic Games and Asian games for many years. In India Amir and Priyanka Chopra has been assigned as the brand ambassadors for Samsung. It actively promotes its products through social media campaigns.
doc_734751337.docx