abhishreshthaa
Abhijeet S
The Pacific Telephone & Telegraph Company was the name of the Bell System's telephone operations in California. It gained in size by acquiring smaller telephone companies along the Pacific coast, such as Sunset Telephone & Telegraph in 1917. Purchases extended Pacific Telephone's territory into Oregon, Washington, and northern Idaho; on July 1, 1961, however, those operations were split off to become Pacific Northwest Bell. Entering into the 1980s, Pacific Telephone had assets valued at $14.5 billion, making it the biggest of any of the 22 Bells AT&T wholly owned, which also made Pacific Telephone the "crown jewel" of the operating companies.[1] However, Pacific Telephone was one of the least profitable Bells, due to very tough local telephone regulations in California.
Prior to the AT&T breakup in 1984, AT&T held 89.8% of Pacific Telephone. After the breakup, The Pacific Telephone and Telegraph Company changed its name to Pacific Bell Telephone Company and was often referred to as PacBell.
Product
A Product Owner, who happens to be the internet users, came up with a product/service idea where it will be marketed to internet users. He/she then developed the product/service where most of product development cycle are all done in internet domain.
Pricing
Then the business model or pricing strategy is designed all considering the interaction within the internet domain, where a trade off legacy needs to be thought of to carry the transaction, whether it is a payment with currency, barter, etc. In this case, many marketers are still combining the payment legacy outside of internet domain, due to various reasons, such as non-existence of payment system, practicality, or monetary regulation, etc.
Place/Distribution
As the product/service was designed in digital format using internet domain, then the product owner could utilize internet itself as distribution infrastructure. This is one of the tremendous advantages for the product owner, as distribution is generally the biggest cost component in the traditional business.
Promotion
Communicating the benefits of their product/service is another big chunk of cost component for product owner, as it plays an important role to stimulate the target customer to ultimately try or buy your product/service, especially with the tight competition going on in the market. As more marketers realize the importance of promotion, then the necessity to use a medium to reach their target audience arose. This is the point where the mass media owner generate another business aside of their content, then triggers the born of Promotion and Advertising Industry, whom later on gave birth to many Advertising Agencies, Communication Consultants, Media Specialists, Brand Consultants, Creative Consultants and many more who stand on the Advertising and Promotion Industry Platform. As this industry is widely visible by mass market, people tend to bias by referring this Industry as Marketing Industry. In fact, this is a subset of Marketing Industry. Back to the Internet, Product Owner coud do a DIY (Do It Yourself) Promotion in the internet itself, because the nature of this media allows you to do that. For example, simply by sending emails to your target audience, or put a link banner on websites, click thru link like in Google Ads, and many more ways.
Off course this example is very extreme, that not all product owners could apply the 4Ps of marketing mix in this media. By giving this extreme example, I just would like to propose the framework of understanding where it can bring us as marketers, as well as mobile telecommunication stake holders the platform where we could share the same perspective. I do not suggest traditional Product Owners to move into internet simply by following the traditional 4Ps in internet, but may be using another derivative components of 4Ps, such as PACKAGING in order to go to internet.
Prior to the AT&T breakup in 1984, AT&T held 89.8% of Pacific Telephone. After the breakup, The Pacific Telephone and Telegraph Company changed its name to Pacific Bell Telephone Company and was often referred to as PacBell.
Product
A Product Owner, who happens to be the internet users, came up with a product/service idea where it will be marketed to internet users. He/she then developed the product/service where most of product development cycle are all done in internet domain.
Pricing
Then the business model or pricing strategy is designed all considering the interaction within the internet domain, where a trade off legacy needs to be thought of to carry the transaction, whether it is a payment with currency, barter, etc. In this case, many marketers are still combining the payment legacy outside of internet domain, due to various reasons, such as non-existence of payment system, practicality, or monetary regulation, etc.
Place/Distribution
As the product/service was designed in digital format using internet domain, then the product owner could utilize internet itself as distribution infrastructure. This is one of the tremendous advantages for the product owner, as distribution is generally the biggest cost component in the traditional business.
Promotion
Communicating the benefits of their product/service is another big chunk of cost component for product owner, as it plays an important role to stimulate the target customer to ultimately try or buy your product/service, especially with the tight competition going on in the market. As more marketers realize the importance of promotion, then the necessity to use a medium to reach their target audience arose. This is the point where the mass media owner generate another business aside of their content, then triggers the born of Promotion and Advertising Industry, whom later on gave birth to many Advertising Agencies, Communication Consultants, Media Specialists, Brand Consultants, Creative Consultants and many more who stand on the Advertising and Promotion Industry Platform. As this industry is widely visible by mass market, people tend to bias by referring this Industry as Marketing Industry. In fact, this is a subset of Marketing Industry. Back to the Internet, Product Owner coud do a DIY (Do It Yourself) Promotion in the internet itself, because the nature of this media allows you to do that. For example, simply by sending emails to your target audience, or put a link banner on websites, click thru link like in Google Ads, and many more ways.
Off course this example is very extreme, that not all product owners could apply the 4Ps of marketing mix in this media. By giving this extreme example, I just would like to propose the framework of understanding where it can bring us as marketers, as well as mobile telecommunication stake holders the platform where we could share the same perspective. I do not suggest traditional Product Owners to move into internet simply by following the traditional 4Ps in internet, but may be using another derivative components of 4Ps, such as PACKAGING in order to go to internet.