abhishreshthaa
Abhijeet S
IGN is a multimedia news/reviews website that focuses on video games, films, music, and other media. Its corporate parent is "IGN Entertainment," which owns and controls separate sites such as GameSpy, GameStats, and AskMen. IGN's main website comprises several specialty sites, or "channels", each occupying a subdomain and covering a specific area of entertainment. Videogame-related channels include PC Games, Wii, Nintendo DS, Nintendo DSi, Xbox 360, PlayStation 2, PlayStation 3, PSP, Xbox Live, Wireless, Retro, and iPhone games.
Created in September 1996, as Imagine Games Network, IGN was founded by publishing executive Jonathan Simpson-Bint and began as five individual websites within Imagine Publishing: N64.com (later renamed I.G.N.-64.com), P.S.X.-Power, Saturnworld, Next-Generation.com and Ultra Game Players Online. In 1998, the network consolidated the individual sites as system "channels" under the I.G.N. brand. Next-Generation and Ultra Game Players Online were not part of this consolidation; U.G.P.O. dissolved with the cancellation of the magazine, and Next-Generation was put "on hold" when Imagine decided to concentrate on launching the short-lived Daily Radar brand. Then-parent company Snowball.com held an IPO in 2000, which subsequently bombed with the dot-com bubble.
In June 2005, IGN claimed to have 24,000,000 unique visitors a month, with 4.8 million registered users through all departments of the site. IGN is ranked to be amongst the top 200 most-visited websites according to Alexa.[2] In September 2005, IGN was acquired by Rupert Murdoch's multi-media business empire, News Corporation, for $650 million.[3] To date, the IGN website contains categories that cover music, TV, and film related topics. The site has gained a great reputation among gamers as the website includes guides and walkthroughs for individual games. Any form of cheats, guides or walkthroughs can also be submitted by non-IGN staff.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, et
Created in September 1996, as Imagine Games Network, IGN was founded by publishing executive Jonathan Simpson-Bint and began as five individual websites within Imagine Publishing: N64.com (later renamed I.G.N.-64.com), P.S.X.-Power, Saturnworld, Next-Generation.com and Ultra Game Players Online. In 1998, the network consolidated the individual sites as system "channels" under the I.G.N. brand. Next-Generation and Ultra Game Players Online were not part of this consolidation; U.G.P.O. dissolved with the cancellation of the magazine, and Next-Generation was put "on hold" when Imagine decided to concentrate on launching the short-lived Daily Radar brand. Then-parent company Snowball.com held an IPO in 2000, which subsequently bombed with the dot-com bubble.
In June 2005, IGN claimed to have 24,000,000 unique visitors a month, with 4.8 million registered users through all departments of the site. IGN is ranked to be amongst the top 200 most-visited websites according to Alexa.[2] In September 2005, IGN was acquired by Rupert Murdoch's multi-media business empire, News Corporation, for $650 million.[3] To date, the IGN website contains categories that cover music, TV, and film related topics. The site has gained a great reputation among gamers as the website includes guides and walkthroughs for individual games. Any form of cheats, guides or walkthroughs can also be submitted by non-IGN staff.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, et