abhishreshthaa
Abhijeet S
The Hazel-Atlas Glass Company was a large producer of machine-molded glass containers headquartered in Wheeling, West Virginia. It was founded in 1902 in Washington, Pennsylvania,[1] as the merger of four companies:
* Hazel Glass and Metals Company (started in 1887)
* Atlas Glass Company (started 1896)
* Wheeling Metal Plant
* Republic Glass Company
By the 1930s, Hazel-Atlas had fifteen plants (plants included those in Clarksburg, WV; Zanesville, OH; Ada, OK; Montgomery, AL; Oakland, CA; Pomona, CA and other locations) and was the largest glass manufacturer in the world.[1] Hazel-Atlas manufactured tremendous quantities of "depression" pressed glassware in a wide variety of patterns throughout the 1920s, '30s and '40s. They also produced many of the white milkglass "inserts" used inside zinc fruit jar lids, as well as many types of milkglass cold cream jars and salve containers. Also an important maker of a very large variety of bottles and jars for the commercial packaging industry. "Atlas" was the name brand of their most popular line of fruit jars for home canning. Hazel-Atlas, at that time the third largest producer of glass containers in the U.S.,became a subsidiary of the Continental Can Company in 1957. The acquisition was challenged under the Clayton Antitrust Act in a case that was eventually decided by the U.S. Supreme Court in United States v. Continental Can Co.. It continued to make containers, glassware and tableware into the 1960s. In 1964, 10 of the 12 H-A plants in operation were sold to Brockway Glass Company, and it is unclear if the remaining two plants used the H-A trademark after that year.
The 4Ps are:
* Product (or Service)
* Place
* Price
* Promotion
A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements:
Product/Service
* What does the customer want from the product/service? What needs does it satisfy?
* What features does it have to meet these needs?
o Are there any features you've missed out?
o Are you including costly features that the customer won't actually use?
* How and where will the customer use it?
* What does it look like? How will customers experience it?
* What size(s), color(s), and so on, should it be?
* What is it to be called?
* How is it branded?
* How is it differentiated versus your competitors?
* What is the most it can cost to provide, and still be sold sufficiently profitably? (See also Price, below).
Place
* Where do buyers look for your product or service?
* If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue?
* How can you access the right distribution channels?
* Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies?
* What do you competitors do, and how can you learn from that and/or differentiate?
Price
* What is the value of the product or service to the buyer?
* Are there established price points for products or services in this area?
* Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin?
* What discounts should be offered to trade customers, or to other specific segments of your market?
* How will your price compare with your competitors?
Promotion
* Where and when can you get across your marketing messages to your target market?
* Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet?
* When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions?
* How do your competitors do their promotions? And how does that influence your choice of promotional activity?
* Hazel Glass and Metals Company (started in 1887)
* Atlas Glass Company (started 1896)
* Wheeling Metal Plant
* Republic Glass Company
By the 1930s, Hazel-Atlas had fifteen plants (plants included those in Clarksburg, WV; Zanesville, OH; Ada, OK; Montgomery, AL; Oakland, CA; Pomona, CA and other locations) and was the largest glass manufacturer in the world.[1] Hazel-Atlas manufactured tremendous quantities of "depression" pressed glassware in a wide variety of patterns throughout the 1920s, '30s and '40s. They also produced many of the white milkglass "inserts" used inside zinc fruit jar lids, as well as many types of milkglass cold cream jars and salve containers. Also an important maker of a very large variety of bottles and jars for the commercial packaging industry. "Atlas" was the name brand of their most popular line of fruit jars for home canning. Hazel-Atlas, at that time the third largest producer of glass containers in the U.S.,became a subsidiary of the Continental Can Company in 1957. The acquisition was challenged under the Clayton Antitrust Act in a case that was eventually decided by the U.S. Supreme Court in United States v. Continental Can Co.. It continued to make containers, glassware and tableware into the 1960s. In 1964, 10 of the 12 H-A plants in operation were sold to Brockway Glass Company, and it is unclear if the remaining two plants used the H-A trademark after that year.
The 4Ps are:
* Product (or Service)
* Place
* Price
* Promotion
A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements:
Product/Service
* What does the customer want from the product/service? What needs does it satisfy?
* What features does it have to meet these needs?
o Are there any features you've missed out?
o Are you including costly features that the customer won't actually use?
* How and where will the customer use it?
* What does it look like? How will customers experience it?
* What size(s), color(s), and so on, should it be?
* What is it to be called?
* How is it branded?
* How is it differentiated versus your competitors?
* What is the most it can cost to provide, and still be sold sufficiently profitably? (See also Price, below).
Place
* Where do buyers look for your product or service?
* If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue?
* How can you access the right distribution channels?
* Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies?
* What do you competitors do, and how can you learn from that and/or differentiate?
Price
* What is the value of the product or service to the buyer?
* Are there established price points for products or services in this area?
* Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin?
* What discounts should be offered to trade customers, or to other specific segments of your market?
* How will your price compare with your competitors?
Promotion
* Where and when can you get across your marketing messages to your target market?
* Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet?
* When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions?
* How do your competitors do their promotions? And how does that influence your choice of promotional activity?