abhishreshthaa
Abhijeet S
Ford Motor Company is an American multinational corporation and the
world's third largest automaker based on vehicle sales in 2005. Based in Dearborn, Michigan, a suburb of Metro Detroit, the automaker was founded by Henry Ford and incorporated in 1903. Ford now encompasses many global brands, including Lincoln and Mercury of the US, Jaguar, Aston Martin and Land Rover of Great Britain, and Volvo of Sweden. Ford also owns a one-third controlling interest in Mazda.
Ford has also been one of the world's ten largest corporations by revenue and in 1999 ranked as one of the world's most profitable corporations. However, in recent years, it has not fared as well and has not gained market share in North America since 1995.[3]
Ford introduced methods for large-scale manufacturing of cars and large- scale management of an industrial workforce, especially elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Ford's combination of highly efficient factories, highly paid workers, and low prices revolutionized manufacturing and came to be known around the world as Fordism by 1914.
1
Ford’s Journey
The very first mass produced vehicle was the model T.built in 1908, in Ford plants around the world. Ever since the company has been coming out with models with breakthrough technology. Now the company stands tall among all automobile manufacturers and now houses some of the world’s most favourite brands of cars. If there is anything that’s made this possible its Ford’s “Can Do” philosophy. The philosophy that triggered Ford’s growth worldwide. In India, this is reflected in the company’s sprawling, 350 acre manufacturing plant in Maramalai Nagar near Chennai.A project that has been set up with a investment of Rs.1700 crore. Ford India Limited is a subsidiary of Ford Motor Company, currently Ford has a 78% stake, which is going up to 92% soon. The Maraimalai Nagar Plant of Ford India Limited, located roughly 45k.m.from Chennai, provides employment to over 20000 people.
The plant has the capacity to manufacture 1,00,000 vehicles per annum, equipped with state-of-the-art vehicle manufacturing technology from Ford. Presently offering seven different models, Ford India Limited (FIL) is catching up fast with the Indian consumer. Looks like FIL is all set to conquer the Indian market like rest of the world.
Ford came to India in 1998 with its Ford Escort model, which was later replaced by locally produced Ford Ikon in 2001. It has since added Fusion, Fiesta, Mondeo and Endeavour to its product line.
2
Product Mix of Ford
A product mix (also called product assortment) is the set of all products and items that a particular marketer offers for sale. For eg: at Kodak, the product mix consists of two strong product lines: information products and image products. At NEC (Japan), the product mix consists of communication products and computer products.
Ford has basically five Cars in India as its Product Mix. They are as follows:
FORD IKON FLAIR
ABOUT THE CAR:
Ikon Power & Performance
The Josh Machine has been optimized to match local driving conditions, with a strong emphasis on durability and minimal requirements for maintenance. The Josh Machine has been optimized to match local driving conditions, with a strong emphasis on durability and minimal requirements for maintenance
Engine
1.3 L Rocam Petrol that generates 70PS @ 5500 rpm and 105 NM of torque @ 2500 rpm. It has a computer controlled engine management - EEC V - for improved power and fuel efficiency. The Sequential Electronic Fuel Injection (SEFI) plays a vital role in emission control by injecting metered quantities into the inlet tract for each cylinder at the optimum point in the combustion cycle.
3
Standard Comfort and Convenience Features
Power Steering and Power Windows.
Air-conditioning
The Ikon's air-conditioning system operates with environment friendly refrigerant R134A with no chlorofluorocarbons (CFCs). The air-conditioning system is integrated with the ventilation system and heater - optimal for India's extreme climate. The Ikon is the only car in its segment with a dedicated AC vent for its rear seat passengers.
Central locking
Central locking is offered as standard across all the variants and can be operated using the key on either of the front doors. The remote locking fuel filler cap is connected to the central locking on all the series.
world's third largest automaker based on vehicle sales in 2005. Based in Dearborn, Michigan, a suburb of Metro Detroit, the automaker was founded by Henry Ford and incorporated in 1903. Ford now encompasses many global brands, including Lincoln and Mercury of the US, Jaguar, Aston Martin and Land Rover of Great Britain, and Volvo of Sweden. Ford also owns a one-third controlling interest in Mazda.
Ford has also been one of the world's ten largest corporations by revenue and in 1999 ranked as one of the world's most profitable corporations. However, in recent years, it has not fared as well and has not gained market share in North America since 1995.[3]
Ford introduced methods for large-scale manufacturing of cars and large- scale management of an industrial workforce, especially elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Ford's combination of highly efficient factories, highly paid workers, and low prices revolutionized manufacturing and came to be known around the world as Fordism by 1914.
1
Ford’s Journey
The very first mass produced vehicle was the model T.built in 1908, in Ford plants around the world. Ever since the company has been coming out with models with breakthrough technology. Now the company stands tall among all automobile manufacturers and now houses some of the world’s most favourite brands of cars. If there is anything that’s made this possible its Ford’s “Can Do” philosophy. The philosophy that triggered Ford’s growth worldwide. In India, this is reflected in the company’s sprawling, 350 acre manufacturing plant in Maramalai Nagar near Chennai.A project that has been set up with a investment of Rs.1700 crore. Ford India Limited is a subsidiary of Ford Motor Company, currently Ford has a 78% stake, which is going up to 92% soon. The Maraimalai Nagar Plant of Ford India Limited, located roughly 45k.m.from Chennai, provides employment to over 20000 people.
The plant has the capacity to manufacture 1,00,000 vehicles per annum, equipped with state-of-the-art vehicle manufacturing technology from Ford. Presently offering seven different models, Ford India Limited (FIL) is catching up fast with the Indian consumer. Looks like FIL is all set to conquer the Indian market like rest of the world.
Ford came to India in 1998 with its Ford Escort model, which was later replaced by locally produced Ford Ikon in 2001. It has since added Fusion, Fiesta, Mondeo and Endeavour to its product line.
2
Product Mix of Ford
A product mix (also called product assortment) is the set of all products and items that a particular marketer offers for sale. For eg: at Kodak, the product mix consists of two strong product lines: information products and image products. At NEC (Japan), the product mix consists of communication products and computer products.
Ford has basically five Cars in India as its Product Mix. They are as follows:
FORD IKON FLAIR
ABOUT THE CAR:
Ikon Power & Performance
The Josh Machine has been optimized to match local driving conditions, with a strong emphasis on durability and minimal requirements for maintenance. The Josh Machine has been optimized to match local driving conditions, with a strong emphasis on durability and minimal requirements for maintenance
Engine
1.3 L Rocam Petrol that generates 70PS @ 5500 rpm and 105 NM of torque @ 2500 rpm. It has a computer controlled engine management - EEC V - for improved power and fuel efficiency. The Sequential Electronic Fuel Injection (SEFI) plays a vital role in emission control by injecting metered quantities into the inlet tract for each cylinder at the optimum point in the combustion cycle.
3
Standard Comfort and Convenience Features
Power Steering and Power Windows.
Air-conditioning
The Ikon's air-conditioning system operates with environment friendly refrigerant R134A with no chlorofluorocarbons (CFCs). The air-conditioning system is integrated with the ventilation system and heater - optimal for India's extreme climate. The Ikon is the only car in its segment with a dedicated AC vent for its rear seat passengers.
Central locking
Central locking is offered as standard across all the variants and can be operated using the key on either of the front doors. The remote locking fuel filler cap is connected to the central locking on all the series.