abhishreshthaa
Abhijeet S
Marketing Mix of Dr Pepper Snapple Group Inc. : Dr Pepper Snapple Group Inc. (formerly Cadbury Schweppes Americas Beverages) is an American soft drink company, which was spun off from Britain's Cadbury Schweppes, on May 5, 2008, with trading in its shares starting on May 7, 2008. Cadbury Schweppes plc became Cadbury plc on May 5, 2008
Beverage America and Select Beverages bottlers were purchased from the Carlyle Group in February 1998.[4] Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc Companies, Inc. to Cadbury Schweppes in 2000 for $1.45 billion[5] In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc.[6]
In 2006 and 2007, Cadbury Schweppes purchased the Dr Pepper/Seven Up Bottling Group , along with several other regional bottlers. This allowed DPS to bottle many of its own beverages and combat the recent decision by many Pepsi and Coke bottlers to drop their products. Some of the Dr Pepper/Seven Up brands are still licensed to Pepsi, Coke and independent bottlers in various regions of the United States.
In November 2007, Cadbury Schweppes announced it would take the beverages unit public. In May 2008, Cadbury Schweppes demerged, its beverage holdings forming the Dr Pepper Snapple Group.
Product:
PepsiCo India launched a packaged nimbu paani offering – Nimbooz – under its 7Up brand to expand its non-carbonated drinks portfolio. Nimbooz is a non-carbonated lemon drink which contains no artificial flavors and contains real lemon juice.
Price:
Nimbooz is available in three packaging formats of 200ml returnable glass bottles, 350ml PET and 200ml Tetra priced at Rs 10, Rs 15 and Rs 10, respectively.
Promotion:
PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz. The 360 degree marketing communication plan has build awareness through multi-city launches and road shows, 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors, TV commercial that reflects Nimbooz’s ‘Ekdum Asli Indian’ proposition. A special ‘Nimbooz Highway Gadi’ has also been created that visit’s the four major highways connecting Delhi to Jaipur, Dehradun, Agra to drive trails and consumer education.
Place:
PepsiCo already has well established distribution network for its other brands so it becomes easier for them to cover the entire Indian market and place Nimbooz in retail outlets and restaurants.
Beverage America and Select Beverages bottlers were purchased from the Carlyle Group in February 1998.[4] Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc Companies, Inc. to Cadbury Schweppes in 2000 for $1.45 billion[5] In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc.[6]
In 2006 and 2007, Cadbury Schweppes purchased the Dr Pepper/Seven Up Bottling Group , along with several other regional bottlers. This allowed DPS to bottle many of its own beverages and combat the recent decision by many Pepsi and Coke bottlers to drop their products. Some of the Dr Pepper/Seven Up brands are still licensed to Pepsi, Coke and independent bottlers in various regions of the United States.
In November 2007, Cadbury Schweppes announced it would take the beverages unit public. In May 2008, Cadbury Schweppes demerged, its beverage holdings forming the Dr Pepper Snapple Group.
Product:
PepsiCo India launched a packaged nimbu paani offering – Nimbooz – under its 7Up brand to expand its non-carbonated drinks portfolio. Nimbooz is a non-carbonated lemon drink which contains no artificial flavors and contains real lemon juice.
Price:
Nimbooz is available in three packaging formats of 200ml returnable glass bottles, 350ml PET and 200ml Tetra priced at Rs 10, Rs 15 and Rs 10, respectively.
Promotion:
PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz. The 360 degree marketing communication plan has build awareness through multi-city launches and road shows, 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors, TV commercial that reflects Nimbooz’s ‘Ekdum Asli Indian’ proposition. A special ‘Nimbooz Highway Gadi’ has also been created that visit’s the four major highways connecting Delhi to Jaipur, Dehradun, Agra to drive trails and consumer education.
Place:
PepsiCo already has well established distribution network for its other brands so it becomes easier for them to cover the entire Indian market and place Nimbooz in retail outlets and restaurants.
Last edited by a moderator: