abhishreshthaa
Abhijeet S
Groupe Danone, known as Dannon in the United States, is a French food-products multinational corporation based in the 9th arrondissement of Paris. It claims world leadership in fresh dairy products,[2] marketed under the corporate name, and also in bottled water. In 2007 it swapped its world number 2 position as producer of cereals and biscuits[2] for the same position in baby foods, having sold the biscuits division to Kraft Foods[3] and acquired Numico.
Besides the Danone/Dannon brand of yoghurts, the company owns several internationally known brands of bottled water: Volvic, Evian, and Badoit. About 56% of its 2006 net sales derived from dairy, 28% from beverages, and 16% from biscuits and cereals.[4]
Danone owns many water brands worldwide. In Asia, it has acquired Yili, Aqua (Indonesia) and Robust (92%) and has a 51% holding in China's Wahaha Joint Venture Company, giving it a total market share of 20% and making it the leading vendor of packaged water in Asia.
Dannon yogurt has a wide marketing mix. Dannon markets to all age segments of our society, from children all the way to senior citizens. There are nine different types of yogurt that Dannon markets, from Danimals and Sprinklins’ for children and pre-teens, to Activia, for digestive health of adults. I feel that the marketing of each of these sub-groups is consistent with the other yogurts that Dannon produces.
Dannon offers a web site with games aimed at nutrition, for children. They have offered prizes under the lids for adults.
After researching customer service of Dannon yogurt, I have not found any complaints about the level of service provided. I found one blog, (Shout out to Dannon), where a man, e-mailed four different companies with a question about red dye 40. The only company to give a non-standard response was Dannon. The response had a phone number so the blogger could contact the company directly. Dannon not only answered the man’s question, they sent him coupons, for future purchase of their products. The customer aspect is a very important aspect. If the customers are not happy, they will just purchase another brand, if enough customers change their brand, the company could end up out of business.
There are very few changes I would consider pursuing for Dannon yogurt. At this time the major marketing push is towards the health benefits of their product. The only change I can think of is marketing the great taste of the product. I think the single serving size is great. The consumer does not have to worry about eating more than a serving size. Many people who eat yogurt are watching their weight, and serving size is a very important factor when trying to loose or maintain your current weight.
Dannon yogurt is a premium yogurt, and the price for the product is consistent with the other premium yogurts available. The price should be about the same as the other premium brands of yogurt. I would not recommend changing the price of Dannon yogurt.
Dannon can be purchase at most grocery stores, and sometimes you can find them in the convenience stores. One area Dannon could look into for retail sales is school cafeterias. Many children like the taste and texture of yogurt and it is much healthier for them, than ice cream, which is now sold at middle and high school snack bars.
Dannon is great with the marketing of their product. There are no changes that would make advertising of Dannon yogurt any better than it is now. Dannon is already marketed, on the web, on television, and by coupons.
Besides the Danone/Dannon brand of yoghurts, the company owns several internationally known brands of bottled water: Volvic, Evian, and Badoit. About 56% of its 2006 net sales derived from dairy, 28% from beverages, and 16% from biscuits and cereals.[4]
Danone owns many water brands worldwide. In Asia, it has acquired Yili, Aqua (Indonesia) and Robust (92%) and has a 51% holding in China's Wahaha Joint Venture Company, giving it a total market share of 20% and making it the leading vendor of packaged water in Asia.
Dannon yogurt has a wide marketing mix. Dannon markets to all age segments of our society, from children all the way to senior citizens. There are nine different types of yogurt that Dannon markets, from Danimals and Sprinklins’ for children and pre-teens, to Activia, for digestive health of adults. I feel that the marketing of each of these sub-groups is consistent with the other yogurts that Dannon produces.
Dannon offers a web site with games aimed at nutrition, for children. They have offered prizes under the lids for adults.
After researching customer service of Dannon yogurt, I have not found any complaints about the level of service provided. I found one blog, (Shout out to Dannon), where a man, e-mailed four different companies with a question about red dye 40. The only company to give a non-standard response was Dannon. The response had a phone number so the blogger could contact the company directly. Dannon not only answered the man’s question, they sent him coupons, for future purchase of their products. The customer aspect is a very important aspect. If the customers are not happy, they will just purchase another brand, if enough customers change their brand, the company could end up out of business.
There are very few changes I would consider pursuing for Dannon yogurt. At this time the major marketing push is towards the health benefits of their product. The only change I can think of is marketing the great taste of the product. I think the single serving size is great. The consumer does not have to worry about eating more than a serving size. Many people who eat yogurt are watching their weight, and serving size is a very important factor when trying to loose or maintain your current weight.
Dannon yogurt is a premium yogurt, and the price for the product is consistent with the other premium yogurts available. The price should be about the same as the other premium brands of yogurt. I would not recommend changing the price of Dannon yogurt.
Dannon can be purchase at most grocery stores, and sometimes you can find them in the convenience stores. One area Dannon could look into for retail sales is school cafeterias. Many children like the taste and texture of yogurt and it is much healthier for them, than ice cream, which is now sold at middle and high school snack bars.
Dannon is great with the marketing of their product. There are no changes that would make advertising of Dannon yogurt any better than it is now. Dannon is already marketed, on the web, on television, and by coupons.