Description
MARKETING MIX OF BOLLYWOOD
Marketing Mix of Bollywood
Product Bollywood generally refers to Hindi film industry in India, but today Bollywood addresses the entire Indian cinema. It is the largest film industry in India and one of the largest among the world. It produces around 800 films per year in the market. Today Bollywood has proved itself to be a global brand and it is released all over the world. Price BO collections in India: Rs 1740 crore BO collections overseas: Rs 350 crore Satellite revenue + music: Rs 500 crore Number of releases: Over 120 Total revenue earning: Rs 2,590 crore
The salary of the leading actors ranges to several crores in the market and they also get paid for celebrity endorsements.
Place Hollywood movies face tough competition with Bollywood movies for getting slots in theatres. Bollywood has become a global brand with its presence in all major countries like Asia, Africa, Europe, America and Australia. The volume of Bollywood movies released has become twice than that of Hollywood. Most of the Bollywood movies are taken in abroad to have a global appeal to the international audience Promotion They involve in promotional campaigns by partnering with TV channels and also send a social message to audience. Other promotional activities include partnering with FMCG brands and conducting events
and stage shows in malls and public areas. The lead actors along with music directors involve in PR activities for movie and audio release events.
doc_554234906.docx
MARKETING MIX OF BOLLYWOOD
Marketing Mix of Bollywood
Product Bollywood generally refers to Hindi film industry in India, but today Bollywood addresses the entire Indian cinema. It is the largest film industry in India and one of the largest among the world. It produces around 800 films per year in the market. Today Bollywood has proved itself to be a global brand and it is released all over the world. Price BO collections in India: Rs 1740 crore BO collections overseas: Rs 350 crore Satellite revenue + music: Rs 500 crore Number of releases: Over 120 Total revenue earning: Rs 2,590 crore
The salary of the leading actors ranges to several crores in the market and they also get paid for celebrity endorsements.
Place Hollywood movies face tough competition with Bollywood movies for getting slots in theatres. Bollywood has become a global brand with its presence in all major countries like Asia, Africa, Europe, America and Australia. The volume of Bollywood movies released has become twice than that of Hollywood. Most of the Bollywood movies are taken in abroad to have a global appeal to the international audience Promotion They involve in promotional campaigns by partnering with TV channels and also send a social message to audience. Other promotional activities include partnering with FMCG brands and conducting events
and stage shows in malls and public areas. The lead actors along with music directors involve in PR activities for movie and audio release events.
doc_554234906.docx