abhishreshthaa
Abhijeet S
BellSouth Corporation is an American telecommunications holding company based in Atlanta, Georgia. BellSouth was one of the seven original Regional Bell Operating Companies after the U.S. Department of Justice forced the American Telephone & Telegraph Company to divest itself of its regional telephone companies on January 1, 1984.
In a merger announced on March 5, 2006 and executed on December 29, 2006, AT&T Inc. acquired BellSouth for approximately $86 billion (1.325 shares of AT&T for each share of BellSouth)[3] The combined company retained the name AT&T. The merger consolidated ownership of Cingular Wireless and YELLOWPAGES.COM, both of which were joint ventures between BellSouth and AT&T.
With the merger completed, wireless services previously offered by Cingular Wireless are now offered under the AT&T name. In addition, BellSouth has formally become AT&T South, its Bell Operating Company doing business as AT&T Southeast, and ceased doing business under the BellSouth name on June 30, 2007.
BellSouth was the last of the Regional Bell Operating Companies to keep its original corporate name after the 1984 AT&T breakup, as well as the last one to retain the Bell logo as part of its main corporate identity. Cincinnati Bell, an independent Bell System franchise not part of the AT&T breakup, continues to actively use the "Bell" name, but dropped the Bell logo from advertising in mid-2006. Verizon still uses the Bell logo on payphones and on the back of Verizon trucks, but not as a main logo. Malheur Bell, a wholly-owned, but separately-operated subsidiary of Qwest Corporation, was the last company to actively use the 1969 Bell logo designed by Saul Bass. On December 14, 2009, Malheur Bell was merged into its corporate parent, Qwest Corporation and the use of the Bell logo was discontinued.
BellSouth also operated in the Australian and New Zealand market. BellSouth operated in New Zealand under the name of BellSouth New Zealand Limited from 1993 until 1998 when it was acquired by Vodafone. It competed against Telecom New Zealand. Its operations in Australia were under the name of BellSouth Australia Pty Limited.
* Product Defining the characteristics of your product or service to meet the customers' needs.
* Price: Deciding on a pricing strategy. Even if you decide not to charge for a service, it is useful to realise that this is still a pricing strategy. Identifying the total cost to the user (which is likely to be higher than the charge you make) is a part of the price element.
* Promotion This includes advertising, personal selling (eg attending exhibitions), sales promotions (eg special offers), and atmospherics (creating the right impression through the working environment). Public Relations is included within Promotion by many marketing people (though PR people tend to see it as a separate discipline).
* Place or distribution. Looking at location (eg of a library) and where a service is delivered (eg are search results delivered to the user's desktop, office, pigeonhole - or do they have to collect them).
There are two ways to impress bluffers.
You can extend the number of P's - the two which are usually seen as useful additions for services (including information services) are:
* People Good information services are not likely to be delivered by people who are unskilled or demotivated;
* Process The way in which the user gets hold of the service (eg the way in which a document or a search can be ordered).
In a merger announced on March 5, 2006 and executed on December 29, 2006, AT&T Inc. acquired BellSouth for approximately $86 billion (1.325 shares of AT&T for each share of BellSouth)[3] The combined company retained the name AT&T. The merger consolidated ownership of Cingular Wireless and YELLOWPAGES.COM, both of which were joint ventures between BellSouth and AT&T.
With the merger completed, wireless services previously offered by Cingular Wireless are now offered under the AT&T name. In addition, BellSouth has formally become AT&T South, its Bell Operating Company doing business as AT&T Southeast, and ceased doing business under the BellSouth name on June 30, 2007.
BellSouth was the last of the Regional Bell Operating Companies to keep its original corporate name after the 1984 AT&T breakup, as well as the last one to retain the Bell logo as part of its main corporate identity. Cincinnati Bell, an independent Bell System franchise not part of the AT&T breakup, continues to actively use the "Bell" name, but dropped the Bell logo from advertising in mid-2006. Verizon still uses the Bell logo on payphones and on the back of Verizon trucks, but not as a main logo. Malheur Bell, a wholly-owned, but separately-operated subsidiary of Qwest Corporation, was the last company to actively use the 1969 Bell logo designed by Saul Bass. On December 14, 2009, Malheur Bell was merged into its corporate parent, Qwest Corporation and the use of the Bell logo was discontinued.
BellSouth also operated in the Australian and New Zealand market. BellSouth operated in New Zealand under the name of BellSouth New Zealand Limited from 1993 until 1998 when it was acquired by Vodafone. It competed against Telecom New Zealand. Its operations in Australia were under the name of BellSouth Australia Pty Limited.
* Product Defining the characteristics of your product or service to meet the customers' needs.
* Price: Deciding on a pricing strategy. Even if you decide not to charge for a service, it is useful to realise that this is still a pricing strategy. Identifying the total cost to the user (which is likely to be higher than the charge you make) is a part of the price element.
* Promotion This includes advertising, personal selling (eg attending exhibitions), sales promotions (eg special offers), and atmospherics (creating the right impression through the working environment). Public Relations is included within Promotion by many marketing people (though PR people tend to see it as a separate discipline).
* Place or distribution. Looking at location (eg of a library) and where a service is delivered (eg are search results delivered to the user's desktop, office, pigeonhole - or do they have to collect them).
There are two ways to impress bluffers.
You can extend the number of P's - the two which are usually seen as useful additions for services (including information services) are:
* People Good information services are not likely to be delivered by people who are unskilled or demotivated;
* Process The way in which the user gets hold of the service (eg the way in which a document or a search can be ordered).