abhishreshthaa
Abhijeet S
Avalon Hill was a game company that specialized in wargames and strategic board games. Their logo contained their initials "AH", and it was often referred to by this abbreviation. It also published the occasional miniature wargaming rules, role-playing game, and had a popular line of sports simulations. It is now a division of the game company Wizards of the Coast, which is itself a subsidiary of Hasbro.
The company was started in 1954 by Charles S. Roberts under the name of "The Avalon Game Company" for the publication of his game Tactics, considered the first commercial wargame.[1] Following the success of Tactics Roberts changed the name "The Avalon Game Company" to "Avalon Hill" in 1958,[1] name kept by the company until it folded in 1998. The first game published by the company under the name of "Avalon Hill" was the second edition of Tactics, titled Tactics II and also published in 1958.[2] Between 1958 and 1963 Avalon Hill published eighteen different games, only nine of them being wargames: Gettysburg, Tactics II, U-Boat, Chancellorsville, D-Day, Civil War, Waterloo, Bismarck and Stalingrad.[3] Roberts named the company after the town where he was living at that time: Avalon, in Maryland, even if in later years, during the sixties, the company moved to Baltimore, also in Maryland. With Tactics, Roberts created a new type of board game based on scenarios that simulated military forces, strategies, and tactics. This sort of game was relatively well known, as H. G. Wells had written a set of rules called Little Wars early in the 20th Century, but they had used miniature figures and modeled 3D-terrain, like that later found in model railroading, and the situations represented were small-scale skirmishes between handfuls of soldiers.
Product Decisions
The term "product" refers to tangible, physical products as well as services. Here are some examples of the product decisions to be made:
* Brand name
* Functionality
* Styling
* Quality
* Safety
* Packaging
* Repairs and Support
* Warranty
* Accessories and services
Price Decisions
Some examples of pricing decisions to be made include:
* Pricing strategy (skim, penetration, etc.)
* Suggested retail price
* Volume discounts and wholesale pricing
* Cash and early payment discounts
* Seasonal pricing
* Bundling
* Price flexibility
* Price discrimination
Distribution (Place) Decisions
Distribution is about getting the products to the customer. Some examples of distribution decisions include:
* Distribution channels
* Market coverage (inclusive, selective, or exclusive distribution)
* Specific channel members
* Inventory management
* Warehousing
* Distribution centers
* Order processing
* Transportation
* Reverse logistics
Promotion Decisions
In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include:
* Promotional strategy (push, pull, etc.)
* Advertising
* Personal selling & sales force
* Sales promotions
* Public relations & publicity
* Marketing communications budget
The company was started in 1954 by Charles S. Roberts under the name of "The Avalon Game Company" for the publication of his game Tactics, considered the first commercial wargame.[1] Following the success of Tactics Roberts changed the name "The Avalon Game Company" to "Avalon Hill" in 1958,[1] name kept by the company until it folded in 1998. The first game published by the company under the name of "Avalon Hill" was the second edition of Tactics, titled Tactics II and also published in 1958.[2] Between 1958 and 1963 Avalon Hill published eighteen different games, only nine of them being wargames: Gettysburg, Tactics II, U-Boat, Chancellorsville, D-Day, Civil War, Waterloo, Bismarck and Stalingrad.[3] Roberts named the company after the town where he was living at that time: Avalon, in Maryland, even if in later years, during the sixties, the company moved to Baltimore, also in Maryland. With Tactics, Roberts created a new type of board game based on scenarios that simulated military forces, strategies, and tactics. This sort of game was relatively well known, as H. G. Wells had written a set of rules called Little Wars early in the 20th Century, but they had used miniature figures and modeled 3D-terrain, like that later found in model railroading, and the situations represented were small-scale skirmishes between handfuls of soldiers.
Product Decisions
The term "product" refers to tangible, physical products as well as services. Here are some examples of the product decisions to be made:
* Brand name
* Functionality
* Styling
* Quality
* Safety
* Packaging
* Repairs and Support
* Warranty
* Accessories and services
Price Decisions
Some examples of pricing decisions to be made include:
* Pricing strategy (skim, penetration, etc.)
* Suggested retail price
* Volume discounts and wholesale pricing
* Cash and early payment discounts
* Seasonal pricing
* Bundling
* Price flexibility
* Price discrimination
Distribution (Place) Decisions
Distribution is about getting the products to the customer. Some examples of distribution decisions include:
* Distribution channels
* Market coverage (inclusive, selective, or exclusive distribution)
* Specific channel members
* Inventory management
* Warehousing
* Distribution centers
* Order processing
* Transportation
* Reverse logistics
Promotion Decisions
In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include:
* Promotional strategy (push, pull, etc.)
* Advertising
* Personal selling & sales force
* Sales promotions
* Public relations & publicity
* Marketing communications budget