shrikhire
Shrikant Hire
marketing ethics is a moral principle that define what is right & what is rong in bussines world.
divyeshpatel
New member
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Can u give me detail information on marketing Ethics
Can u give me detail information on marketing Ethics
ankitgokani
Ankit Gokani
Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics.
Frameworks of analysis for marketing ethics
Possible frameworks:
* Value-orientated framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency). An example of such an approach is the AMA Statement of Ethics.[1]
* Stakeholder-orientated framework, analysing ethical problems on the basis of whom they affect (e.g. consumers, competitors, society as a whole).
* Process-orientated framework, analysing ethical problems in terms of the categories used by marketing specialists (e.g. research, price, promotion, placement).
None of these frameworks allow, by themselves, a convenient and complete categorization of the great variety of issues in marketing ethics.
well for more info refer this site
Marketing ethics - Wikipedia, the free encyclopedia
Frameworks of analysis for marketing ethics
Possible frameworks:
* Value-orientated framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency). An example of such an approach is the AMA Statement of Ethics.[1]
* Stakeholder-orientated framework, analysing ethical problems on the basis of whom they affect (e.g. consumers, competitors, society as a whole).
* Process-orientated framework, analysing ethical problems in terms of the categories used by marketing specialists (e.g. research, price, promotion, placement).
None of these frameworks allow, by themselves, a convenient and complete categorization of the great variety of issues in marketing ethics.
well for more info refer this site
Marketing ethics - Wikipedia, the free encyclopedia
jitendra05
Banned
Hey geet, i will provide you a document where you will get detailed information on marketing ethics. Marketing ethics is deals with the moral concepts and social responsibility regarding the function and rules of marketing.