Marketing Conception

[abhishreshthaa]

Rural marketing is a process of developing, pricing, promoting, distributing rural-specific goods and services leading to exchange between urban and rural markets which specifies consumer demand and also achieves organizational objectives.



Rural marketing involves a two-way marketing process, however, the prevailing flow of goods and services from rural to rural areas cannot be undervalued.



Since demands’ of urban and rural folks are different, companies should manufacture products to suit the rural demand rather than dump urban products on rural consumers.



The process should be able to straddle the attitudinal and socio-economic disparity between the urban and rural consumers.

 

[jitendra05]

Rural marketing is a process of developing, pricing, promoting, distributing rural-specific goods and services leading to exchange between urban and rural markets which specifies consumer demand and also achieves organizational objectives.



Rural marketing involves a two-way marketing process, however, the prevailing flow of goods and services from rural to rural areas cannot be undervalued.



Since demands’ of urban and rural folks are different, companies should manufacture products to suit the rural demand rather than dump urban products on rural consumers.



The process should be able to straddle the attitudinal and socio-economic disparity between the urban and rural consumers.

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