Marketing communications planning framework

[sunandaC]

Marketing communications planning framework

The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan. Created by Chris Fill, senior examiner for the Chartered Institute of Marketing, the MCPF is intended to solve the inadequacies of other frameworks.

 

[Business-education]

Marketing Planning Process​

1) Mission

2) Corporate Objectives

3) Marketing Audit

4) SWOT Analysis

5) Marketing Assumptions

6) Marketing Objectives and Strategies

7) Forecast the Expected Results

8) Create Alternative Plan

9) Marketing Budget

10) Implementation and Evaluation