abhishreshthaa
Abhijeet S
Change is the “LAW OF NATURE”. Though change is common, some changes seem peculiar and paradoxical. Today, we witness in Indian Economy one such a bi-faceted change – a change from national to global on one side and, urban to rural on the other.
“RURALISE” is among the Buzz words of this new era. Though change is evolutionary and characteristic of a developing nation with huge population and vast resources, one requires a visionary entrepreneurship to respond proactively to it.
The first five years of new millennium will belong neither to the urban markets, which have reached saturation and where margins are under pressure nor to the export markets, which suffer from inadequate infrastructure back home, and uncompetitive price overseas. But it belongs to RURAL MARKETING.
“RURAL MARKETING” has become the latest mantra of most corporates. FMCG majors like HLL, P&G, PARLE, COLGATE PALMOLIVE, BRITANNIA, etc. were the first to wake up this fact. Even MNC’s like LG, PHILIPS, WIRLPOOL, and other consumer electronic majors are also gung-ho about the rural segment. The fever has spread the consumer durable companies and beyond.
Today, many of the Corporates and MNC’s look at these markets by compulsion as well as by choice. Compulsion, because markets are saturated, and there is no where to go. Choice: - because they are attractive and viable.
“RURALISE” is among the Buzz words of this new era. Though change is evolutionary and characteristic of a developing nation with huge population and vast resources, one requires a visionary entrepreneurship to respond proactively to it.
The first five years of new millennium will belong neither to the urban markets, which have reached saturation and where margins are under pressure nor to the export markets, which suffer from inadequate infrastructure back home, and uncompetitive price overseas. But it belongs to RURAL MARKETING.
“RURAL MARKETING” has become the latest mantra of most corporates. FMCG majors like HLL, P&G, PARLE, COLGATE PALMOLIVE, BRITANNIA, etc. were the first to wake up this fact. Even MNC’s like LG, PHILIPS, WIRLPOOL, and other consumer electronic majors are also gung-ho about the rural segment. The fever has spread the consumer durable companies and beyond.
Today, many of the Corporates and MNC’s look at these markets by compulsion as well as by choice. Compulsion, because markets are saturated, and there is no where to go. Choice: - because they are attractive and viable.