MARKET SURVEY FOR CHOCOLATES QUESTIONNAIRE FOR CONSUMERS
Name : ____________________________________________
Gender : _____________
Age group :
16-20 yrs
21- 30 yrs
What do you normally prefer to eat as a sweet item ___________________________
Do you like chocolates?
Very much
Okay
Not much
Not at all
How many times you buy chocolates?
Once every day
2- 3 times a week
Once a week
On special occasions only
Others, please specify
What do chocolates signify to you?
________________________________________
Where do you normally buy chocolates from?
Your local kirana shops
Supermarkets like Big Bazaar
Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest rank)
Taste
Sweetness
Price
Calories
Brand of the chocolate
Packaging
Ingredients/ flavors
Which brand of chocolates you prefer?
Nestle
Cadbury’s
Amul
Foreign brands like Hershey’s
Any other, please specify _______________________________________________
Why do you prefer that particular brand?
_____________________________________________________________
_____________________________________________________________
Is there anything that you feel is lacking in your preferred brand of chocolates? If yes, please describe _____________________________________________________________
_____________________________________________________________
Do you think that the present choices available in chocolates are costly? If yes, what will be your ideal price range?
Would you prefer to switch to chocolates of another brand if it is cheaper than your preferred brand without any change in quality & taste?
__________________________________________________________________________________________________________________________
Do continue eating chocolates of a company if it has some controversy in market or do you lose trust?
Yes
No
Does a Personality like AMITABH BACHHAN or RANI MUKHERJI or PREITY ZINTA influences your decision of buying a particular brand of chocolate?
Yes
No
Not completely
Name : ____________________________________________
Gender : _____________
Age group :
16-20 yrs
21- 30 yrs
What do you normally prefer to eat as a sweet item ___________________________
Do you like chocolates?
Very much
Okay
Not much
Not at all
How many times you buy chocolates?
Once every day
2- 3 times a week
Once a week
On special occasions only
Others, please specify
What do chocolates signify to you?
________________________________________
Where do you normally buy chocolates from?
Your local kirana shops
Supermarkets like Big Bazaar
Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest rank)
Taste
Sweetness
Price
Calories
Brand of the chocolate
Packaging
Ingredients/ flavors
Which brand of chocolates you prefer?
Nestle
Cadbury’s
Amul
Foreign brands like Hershey’s
Any other, please specify _______________________________________________
Why do you prefer that particular brand?
_____________________________________________________________
_____________________________________________________________
Is there anything that you feel is lacking in your preferred brand of chocolates? If yes, please describe _____________________________________________________________
_____________________________________________________________
Do you think that the present choices available in chocolates are costly? If yes, what will be your ideal price range?
Would you prefer to switch to chocolates of another brand if it is cheaper than your preferred brand without any change in quality & taste?
__________________________________________________________________________________________________________________________
Do continue eating chocolates of a company if it has some controversy in market or do you lose trust?
Yes
No
Does a Personality like AMITABH BACHHAN or RANI MUKHERJI or PREITY ZINTA influences your decision of buying a particular brand of chocolate?
Yes
No
Not completely