market research

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vishal narayan telange

Vishal Telange
hi guys and gals
i am doing a project on marketing research and i need your help to select the topic .. we are trying diffrent products like tata 1 lakh car, google,bcci vs icl etc but are unable to select one topic please help me out with the topics please.
 
Hi,
What is the scope of your study? I would suggest u take up the tata project. i guess it is something that interests you.
if u do take up this project, read up on the views expressed in brand equity and eco times by renault, mahindra, etc CEOs who dont think its such a great idea afterall.
Now there are two ways to tackle this project: manufacturer's side and consumer's side
Manufacturer's side: it is not possible to produce and sustain a 1 lakh car
Consumer's side: despite the evident cost benefit, consumers may find it an indication of a lower status symbol (as in a consumer will prefer a high ranging bajaj mototcycle rather than a low cost car which he is not too happy showing aroudn to his friends). For this, ur target shud be 23-28 yrs of age, new earning members, just married, bachelors moved into new cities. You can touch upon aspects of why the car may be a failure.
There is no point in doing a MR on whether the car will be successful as everyone will say Yes, end of story. Do soemthin different that your coordinators will sit up and take notice.

Lavanya
 
One more thing, if u take google, u have to narrow it down to soem of their products, they r coming up with new ones as we speak and u have no idea how many products they have. in india we use only 5% of google's capabilities...so dont make a dated project that u feel stupid reading after a year.
 
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nagpal.shagun said:
hi this is shagun and i want to make a research on customer satisfaction pliz help me
Click to expand...

hey shagun, you can search for Customer Satisfaction project in the search option in the site .....
which you can sue as a reference for your research work..
or please share your views about how have you planned your research work ?? or the things that you have researched till yet....
awaiting for your reply.........

:SugarwareZ-165:
 
shrey38 said:
i wnt a mktng reserach project pls i wnt ths project................
Click to expand...

hey shrey, here are some links on PROJECT ON MARKETING RESEARCH....

check it out.. an please use search option to search for projects and other stuffs you can get many things over there...

http://www.managementparadise.com/forums/marketing-research/12000-marketing-research-project.html

http://www.managementparadise.com/f...r/4270-marketing-research-projects-7-1-a.html

- Google Search

:SugarwareZ-230:
 
hello all,
i am doing a project on market research on toys and need some help regarding the preparation of my project report.i hope i will get loads of help.................:clap2::clap2::clap2::SugarwareZ-178::SugarwareZ-178:
 
shahenaz said:
hello all,
i am doing a project on market research on toys and need some help regarding the preparation of my project report.i hope i will get loads of help.................:clap2::clap2::clap2::SugarwareZ-178::SugarwareZ-178:
Click to expand...

yes sure, my friend....
can you please elaborate more on your project ........
like your MR is on specific which category of toys ??
are you conducting MR on any specific toy company or on toy industry ???

awaiting for your reply friend....

:SugarwareZ-070:
 
Hello friend.

I think goggle is the best option. As you can get everything by simply just doing search on it. You can collect all type of data regarding your project through goggle. Because it is the number one search engine in the world. I would like to say something here regarding market research.market research is any organized effort to gather information about market and customers. You can visit a site e-focusgroups.com where you can get top solutions for all of your market research needs.To reach the site you can visit Qualitative Marketing Research.

Thanks
 
vishal narayan telange said:
hi guys and gals
i am doing a project on marketing research and i need your help to select the topic .. we are trying diffrent products like tata 1 lakh car, google,bcci vs icl etc but are unable to select one topic please help me out with the topics please.
Click to expand...

Hey Friend,

Here i am sharing Board for Control of Cricket in India (BCCI) Case Study, please check attachment below.

Thank you!
 

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