MARKET RESEARCH PROCESS

abhishreshthaa

Abhijeet S
RESEARCH DESIGN
Decision regarding what, when, where, how much, by what mean, concerning an enquiry, constitute a research design. In this study the research design is of exploratory type.
SAMPLE UNIVERSE
Collection, population, or set of entities, items, or quantities (grouped together on the basis of common or defining characteristics or features) from which a representative sample is drawn for comparison or measurement. So every user of Airtel, Vodafone, BSNL, and Spice/Idea is the sample universe.

SAMPLING UNIT
It is one of the units into which an aggregate is divided for the purpose of sampling, each unit being regarded as individual and indivisible when the selections made. So every person subscribed to Airtel, Vodafone, BSNL, and Spice/Idea is the sampling unit.

SAMPLING TECHNIQUE
In the survey the non probability convenience sampling is followed.

SAMPLE SIZE
The sample size of a statistical sample is the number of repeated measurement that constitutes it. It is typically denoted n, and is a non-negative integer.
This refers to the number of items to be selected from universe to constitute a sample.
The survey has been conducted on sample size of 100.

DATA DESIGN
In nature of data, it was both primary and secondary.







PRIMARY DATA
Primary data is one which is collected first time and original in nature. This can be done in following ways:
 Observation
 Personal interview
 Telephone
 Questionnaire
In the survey, the data was collected through questionnaires which had opened ended and multiple choice questions.

SECONDARY DATA
The data which is already collected by someone else. This was collected through journals, magazines, newspaper and internet.

DATA ANALYSIS
The data analysis was done by different types of methods like rating, pie charts, percentage, tables and through graph.

 
RESEARCH DESIGN
Decision regarding what, when, where, how much, by what mean, concerning an enquiry, constitute a research design. In this study the research design is of exploratory type.
SAMPLE UNIVERSE
Collection, population, or set of entities, items, or quantities (grouped together on the basis of common or defining characteristics or features) from which a representative sample is drawn for comparison or measurement. So every user of Airtel, Vodafone, BSNL, and Spice/Idea is the sample universe.

SAMPLING UNIT
It is one of the units into which an aggregate is divided for the purpose of sampling, each unit being regarded as individual and indivisible when the selections made. So every person subscribed to Airtel, Vodafone, BSNL, and Spice/Idea is the sampling unit.

SAMPLING TECHNIQUE
In the survey the non probability convenience sampling is followed.

SAMPLE SIZE
The sample size of a statistical sample is the number of repeated measurement that constitutes it. It is typically denoted n, and is a non-negative integer.
This refers to the number of items to be selected from universe to constitute a sample.
The survey has been conducted on sample size of 100.

DATA DESIGN
In nature of data, it was both primary and secondary.







PRIMARY DATA
Primary data is one which is collected first time and original in nature. This can be done in following ways:
 Observation
 Personal interview
 Telephone
 Questionnaire
In the survey, the data was collected through questionnaires which had opened ended and multiple choice questions.

SECONDARY DATA
The data which is already collected by someone else. This was collected through journals, magazines, newspaper and internet.

DATA ANALYSIS
The data analysis was done by different types of methods like rating, pie charts, percentage, tables and through graph.


Hey buddy,

I also got some information on the International Marketing Research and would like to share it with you and other student's. So please download and check it.
 

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